Director, Product Strategy and Management (Enterprise Marketing Execution Transformation) @ American Express
Director, Marketing Automation Platforms and Solutions @ American Express
Director, Strategy and Solution Development @ American Express
Digital Marketing Platforms (Development & Mgmt) | Product Development & Mgmt | Partership Development | Vendor Management | Platform & Marketing Governance and Operations | Program Office and Portfolio Mgmt | Organization Development | People Leadership / Talent Development - Globally | Solution Delivery Lifecycle (Waterfall / Agile) | C-level Presentation Development and Delivery | Business Architecture
Digital Marketing Platforms (Development & Mgmt) | Product Development & Mgmt | Partership Development | Vendor Management | Platform & Marketing Governance and Operations | Program Office and Portfolio Mgmt | Organization Development | People Leadership / Talent Development - Globally | Solution Delivery Lifecycle (Waterfall / Agile) | C-level Presentation Development and Delivery | Business Architecture Methodologies | Product Management | Project Management | Process Design and Execution | Operational Risk Management (Platform)
Director, Marketing Services (Merchant Marketing Enablement/CRM) @ From April 2015 to Present (9 months) Director, Digital Marketing Capabilities (Development and Platform Operations) @ Digital Marketing Platform Development: drive the development of critical platforms that power American Express Offers, Shop Small and Card Benefit programs. Key accomplishments include: creating the first digitally enabled offers experience within Twitter, buiding a proprietary customer servicing platform to support a variety of programs, delivering custom capabilities to drive unique customer experiences for various campaigns and promotions, strategy development and feasibility assessment for new product concepts, digital partnership integration and deployment
Platform Operations: Build, resource and manage a cross-functional platform operations function within the business to assess new product/platform development efforts. Create business facing functions to support various business stakeholders across product, marketing operations, technology operations, technology delivery, operation risk mangement, audit.
Talent Management: build and manage a team of high performing senior managers
Budget Management: oversee budget of over $20MM covering technology development funds and vendor/partner/resource contracts From March 2011 to April 2015 (4 years 2 months) Director, Strategy and Innovation @ Responsible for developing and executing an end to end Innovation program, goaled to identify and incubate a pipeline of new and innovative products and capabilities that leverage emerging technologies while driving significant shareholder benefits.
Led a globally diverse team of senior managers. From January 2009 to March 2011 (2 years 3 months) Greater New York City AreaDirector, Strategy and Solution Development @ Promoted to lead new product development efforts for large-scale technology initiatives across Global Merchant Services Sales and Marketing. Responsibilities included: partnering with key business teams to map out product value propositions, needs, key customer experiences, required capabilities, dependencies and linkages as well as revenue and cost drivers. From July 2006 to December 2008 (2 years 6 months) Greater New York City AreaSenior Manager, Marketing and Business Development @ Managed the business development, marketing and overall merchant/client sell in efforts for an emerging payment product, ExpressPay. Oversaw efforts across Quick Service Restaurants, Supermarkets, Mass Merchandise and Food Services. Brought in an incremental 20K locations to the network.
Responsibilities: Partner Development, Contract Negotiations, Product Implementation and Marketing Strategy From May 2004 to July 2006 (2 years 3 months) Greater New York City AreaSenior Product Manager, Marketing Information Products and Services @ Managed Direct Marketing process and fulfillment vendor relationship. Led an external team of 9 account managers. Developed vendor goals and tracked progress against service level agreement. Oversaw OPEX, Revenue and Advertising budgets. Reengineered fulfillment resources realizing $450K of current/future savings. From January 2003 to May 2004 (1 year 5 months) Greater New York City AreaManager, Merchant Information Services and Marketing Analytics @ Managed the overall prospect lead distribution environment for merchant acquisition. Led development efforts for an enhanced prospecting model, providing higher quality leads and business insights to various sales channels. Provided consultative reporting and analysis for highly visible, industry-specific projects. Provided enhanced results-analysis performance metrics of various sales channels and campaigns. Managed reporting for coverage metrics at the industry and geographic level. Oversaw reporting for Merchant Satisfaction and Suppression. Led overall operations, SLA’s and relationships for three external vendors (Donnelley Marketing, Service Associates of America, InfoCall). From 1999 to 2003 (4 years) Greater New York City AreaBusiness Analyst, Market Responsiveness Initiatives @ Responsible for the overall project management of the development and release of various capabilities meeting the goals of Business Development, Sales, Marketing, Finance and Product Cost. From 1998 to 1999 (1 year) Business Systems Analyst, Information Technology Services @ Managed various high profile client relationships and developed systematic solutions for successful eligibility processing. From 1995 to 1998 (3 years)
Lafayette College Kimberly Alderfer is skilled in: Analytics, Cross-functional Team Leadership, Financial Services, Product Management, Product Development, Strategic Partnerships, Global Rollouts, Global Deployment, Global Leadership, Innovation, Capability Planning, Vendor Management, Leadership, Relationship Management, IT Strategy
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension