Senior Marketing Director | Consumer Experience @ Optum - Consumer Solutions Group, a UnitedHealth Group Company
Sr Marketing Strategist Director @ UnitedHealthcare Community & State
Sr Marketing Manager @ UnitedHealthcare Medicare & Retirement
BA, Business Management @
University of St. Thomas
Senior Marketing Director | Consumer Experience @ From December 2014 to Present (1 year 1 month) Sr Marketing Strategist Director @ Lead the planning and development of national and local marketing strategies and initiatives for acquisition and member retention, while building successful relationships with each 17 state health plans. From April 2011 to Present (4 years 9
Senior Marketing Director | Consumer Experience @ From December 2014 to Present (1 year 1 month) Sr Marketing Strategist Director @ Lead the planning and development of national and local marketing strategies and initiatives for acquisition and member retention, while building successful relationships with each 17 state health plans. From April 2011 to Present (4 years 9 months) Sr Marketing Manager @ Drive the migration strategy for the Medicare prescription drug program - Part D - within UnitedHealthcare Medicare & Retirement, a UnitedHealth Group company. Develop direct mail marketing pieces, newspaper inserts, retail and work with our e-commerce channels. Responsible for working with creative group to develop marketing materials for our members along with driving new enrollments into the program.
Previously responsible for working with e-commerce from a marketing perspective to align both areas from offline and online. From June 2005 to April 2011 (5 years 11 months) President, 2009-2010 @ President, 2009-2010 MN Chapter at American Marketing Association
The MN American Marketing Association is a non-profit, all volunteer organization with over 700 members in the chapter of the International American Marketing Association. The MN chapter is the 4th largest chapter in the nation and provides educational and networking opportunities with other marketers.
• Establish Chapter objectives and oversee financial assets totaling over $175K for the year and ensure they contribute to the Chapter’s long-range goals.
• Manage 18-person Board, and help provide an enjoyable experience to our over 130 volunteers all while understanding marketing trends and topics the membership is seeking.
• Stewardship in ensuring the Chapter is better than before and leaders are developed to grow the Chapter by guidance and training throughout the year for the Board of Directors. From July 2009 to June 2010 (1 year) Marketing Manager @ Lead the development of marketing collateral, website design, POS material and dealer reference material to support company strategies and national sales teams.
Designed strategies to maximize the profitability of products by collaborating with assigned staff and outside creative agencies, conducting market research and performing financial analyses.
Determined specific priorities for the development of new products and product enhancements by defining customer needs and working with cross functional groups.
Planned and coordinated business meetings and trade show events. From January 2004 to January 2005 (1 year 1 month) Assistant Events Coordinator @ Supported development staff with planning, implementation, management and follow-up of special events to ensure efficient operation toward achieving established fund raising and communications goals.
Participated in marketing media planning process including worked with and managed external agencies/communications resources on projects for advertising, promotional, public relations and collateral.
Evaluated and recommended new programs, vehicles, vendors and tactics to meet business objectives which facilitated an increase of funds raised to $750,000 while decreasing printing costs by 15%.
Ensured smooth flow of information and consistent messaging in proposals and all marketing material by proofing, editing and rewriting as required. From February 2001 to January 2004 (3 years) Media Negotiator @ Negotiated, purchased and maintained the best possible spot television schedules in order to meet client and agency objectives in assigned markets. Executed stewardship of negotiated buys throughout post evaluation From May 1998 to February 2001 (2 years 10 months)
MBA, Management/Marketing @ University of St. Thomas - Opus College of Business From 2008 to 2011 BA, Business Management @ University of St. Thomas From 1995 to 1997 Henry Sibley Kim Verros is skilled in: Cross-functional Team Leadership, Leadership, Collateral, Non-profits, Marketing Communications, Marketing Strategy, Integrated Marketing, Marketing, Advertising, Competitive Analysis, Email Marketing, Nonprofits, Budgets, Direct Mail, Market Research