Snr Communications Manager: Content Excellence @ Coca-Cola South Africa
Snr Communications Manager: Content Excellence @ I oversee all the communications strategies and creative work that comes out of the Coca-Cola company across all brands. I work with the brand managers to ensure that their brands are well represented and that the communication drives results. From July 2010 to Present (5 years 6 months) Senior Communications Manager:
Snr Communications Manager: Content Excellence @ I oversee all the communications strategies and creative work that comes out of the Coca-Cola company across all brands. I work with the brand managers to ensure that their brands are well represented and that the communication drives results. From July 2010 to Present (5 years 6 months) Senior Communications Manager: Content Excellence and Digital @ Oversee Communications Strategies, creative budgets for creation of content, whether it be television, radio, print, net or any other form of content that each of our 26 brands requires.
Appointment and selection of advertising agencies that will be working on our brands.
Working with our partners and agreeing on compensation models for our agency partners.
Collaborating with our legal department on contracts for our agency partners.
Overseeing all creative (content) development of work across all 26 brands.
Worked with brand agency on the development of Power Play energy drink packaging and new tv advert, online and guerrilla advertising. Re-energizing of the brand on all fronts.
Drove communications strategy for the Share a Coke campaign including the development of the creative work. Oversaw the creation of hundreds of pieces of content for this campaign which was adapted from the Australia. The Bobby commercial we developed in South Africa is now being taken and adapted by 55 countries. It was also South Africa's 2nd most loved of 2013/14 according to Milward Brown.
Drove the communications strategy and creative word behind the Crazy for Good campaign, which was also one of the most loved campaigns of 2013.
My intention is not only to create great work that drives value for our brands, it must also be work that inspires our agencies to produce great work and uplift South Africans and the word at large. We live in a global community and anything we produce locally has to be relevant to the inadvertent global audience too. I want creatives and strategists in the agencies that work on our brands to want to work on brands. Training our agencies on the Coca-Cola way of marketing on order for us to achieve a consistently high level of communications. Not only world-class but leading the way.
To celebrate 20 Years of the Rainbow nation, 20 years of South Africa's democracy we created an actual billboard. See link From 2010 to Present (5 years) Strategic Creative Planner @ From May 2007 to June 2010 (3 years 2 months) Copywriter @ Worked on Virgin Money launch which became the most successful launch of the brand in the world. Perhaps the universe. I think Miss Universe would agree.
The campaign went on to win 3 silver Loeries.
Some of the brands I worked on:
Nando's - won the following awards for this brand: a Cannes Gold, AdFocus runner up Big Idea of the Year 2005 and a bronze Loerie
Design Indaba - won a Gold Eagle, Black Eagle, three Silver Loeries, Cannes Finalist for this brand
Hyundai - won a Bronze and Silver Eagle for this brand, Young Gunn Runner Up
Musica - won three Bronze Loeries
1st for Women
1Life Direct From March 2003 to April 2007 (4 years 2 months)
diploma (unfinished), Art Direction @ AAA School of Advertising From 1997 to 1998 Khaya Dlanga is skilled in: Digital Marketing, Budgets, Brand Management, Marketing Strategy, Film, Event Management, Integrated Marketing, Brand Development, Television, Advertising, Change Management, Marketing Communications, Media Relations, Radio, Packaging