Experience: I have experience with starting up a few side businesses, working in a start-up, and working on global and national brands at a marketing agency (360i & Mediacom). I dealt with social media, Analytics, Paid Media, Paid Search, SEO, branding, web design, graphic design, management, copy writing. To sum it up, I live and breath all things digital. Besides technology & digital marketing, I am really into UX and IA. My philosophy: - There is no such thing as luck. Luck is something you have to build up by planning or working each step, which will add up to greater success. You can be at a place or have something you can work with, but without the skills and resource to do it, things don’t work out. - You must be able to adapt and learn. - Be a jack of all trades. Everything is somehow connected. It is a small world after all. You do not have to be a pro at everything, but you should at least be average at everything and be good at a few skills...... do anything and everything required. Specialties: Data Analysis, Big Data, Web Analytic Social Media, Community Management, SEO, Project Management, Digital Strategy, Metrics, Facebook, Twitter, Branding

Analyst, Digital Analytics @ • Creating and reporting on all digital mediums • Writing insights - finding the underlying issues with a campaign and provide optimization for campaigns to improve performance • Set up tagging strategy to track performance • Data QA - making sure tags on publishers site are set up / tracking correctly Clients - ABI (Bud Light) From May 2015 to Present (8 months) SEO Analyst @ •Competitive Local and Technical Audits of On-Page and Off-Page Factor •Managed local listings for clients, ensuring proper description and information are present. (Tools used: Yext, Google Places, Localeze, UBL, Bing Places) •Analyze and recommendations on sites to improve design, code, structure and content. •Consolidating multiple domains •Integrated Social Marketing team with SEO team. Developing Social-SEO strategies and best practice. Became a liaison for all social media questions and training both teams on social media and SEO tools in order to collaborate resources. •Strengthening SEO performance with video & textual content creation strategy, writing meta title & descriptions, URL rewriting, content consolidation and internal/external linking strategies •Comprehensive keyword research that measure and forecast keyword/page ranking performance to build out strong SEO strategy for keywords and content opportunities. •Leverage analytic tools such as Screaming Frog, DeepCrawl, BrightEdge, BrightLocal, various Google Tools (such as Webmaster Tool, Trends, Adwords, Analytics and more), Moz, SEMRush, Core Metrics, Omniture Site Catalyst to analyze SEO performance, conversion, and opportunities on daily/weekly/monthly reports. Main Clients – CubeSmart, FTD Flowers, Raymour & Flanigan Client Support - Scotts, AT&T, Monster.com, Saks, Mattel, Norwegian Cruise Line, H&R Block, Kumon, Enterprise Holdings (Alamo, National Car Rental, Enterprise) Past Client - Apple Store (store.apple.com), Caesars Entertainment, Univision & Direct General From September 2012 to May 2015 (2 years 9 months) Community Management @ Highlights: 1. Oreo Superbowl 2013 - Oreo Blackout Tweet and instagram initiation (http://bit.ly/Yx7iJI) 2. Fight for Fan's Affection against Kit-Kat (http://on.mash.to/XvdZul) • Increased Oreo's Twitter engagement by 23% through responsive messaging • Took lead on finding opportunities to better expand our reach. This has helped to create more publicity/buzz for clients as well as 360i. • Increased productivity by creating reporting dashboards on excel which are easy and efficient to use. This helped with more quantitative and qualitative analysis insights on performance. • POV and Best Practice decks for social media platforms, tools, and content creation. • Coded and maintained a host site for global client inspiration and rules • Brainstorming and executing social strategy / content for all social platforms • Competitor analysis on social strategy on individual platforms and their audience. • Monitored client’s social media platforms to maintain a safe digital environment Past: H&R Block, Checkers, Club Social, Smirnoff, Guinness, Coca-Cola, USA, Philadelphia Cream Cheese, Lysol, Cracker Barrel, Ekocycle, Trident, Kraft Cheese, Kraft Canada, Comida Kraft, Oscar Mayers, Hot Wheels, Fisher Price, Alamo Car Rental, Downy Main Clients: Oreo, NBC Olympics From September 2012 to August 2013 (1 year) Digital Marketer & Designer / Account Payable @ • Helped in many aspects of the company - Social Media, Account Payables, Branding, Customer Service, Sales, and Web Development • Increased sales by 20% and traffic source by 64% • Restructured the color scheme, site map, and layout of the site to be more user friendly • Designed flyers, icons, and newsletters From June 2011 to February 2013 (1 year 9 months) Project Manager @ Park Bench is a fully integrated and multidisciplinary in-house marketing communications company whose capabilities include advertising, strategic planning, branding, print design, wire-frames, graphic and web design, social media and public relations. Clients: HowMat (Integrated Home System Industry), Ezulwini, Apple Bee's, Baruch Computer & Technology Center, and Baruch College Writing Center, and Baruch's Executive on Campus. From August 2012 to December 2012 (5 months) Electronics Data Analyst @ • Matched product features to customer's emotional needs (similar to Maslow's hierarchy of needs) for the best chance on product happiness. • Production rate to make push out new lines of products increased by 47% with 92.4% accuracy • Research on consumer decision behavior and satisfaction, finding how each product is used and what product feature each "type" of consumer would prioritize to base our analysis on From January 2012 to August 2012 (8 months) Greater New York City Area

Bachelor of Business Administration (BBA), "Advertisement and Communication" and "Digital Marketing", 3.4 @ Baruch College University of New York From 2009 to 2013 Kevin Vuong is skilled in: SEO, Microsoft Excel, Data Analysis, Big Data, Social Media, Web Analytics, Google Analytics, Strategic Planning, User Interface, BrightEdge, Web Design, Facebook, Omniture, Moat Analytics, Nielsen