Kevin Vuong's Email Addresses & Phone Numbers

Sr. Solution Architect @ Neustar, Inc. • Designed the data solutions that will allow Neustar to connect their user device graph to all data ingestions to track the consumer’s digital journey• Understand customer’s business rules to properly classify and use their data in order to build a database, create marketing mix models, and derive insights• Explain technical...

Sr. Solution Architect @ Neustar, Inc. • Designed the data solutions that will allow Neustar to connect their user device graph to all data ingestions to track the consumer’s digital journey• Understand customer’s business rules to properly classify and use their data in order to build a database, create marketing mix models, and derive insights• Explain technical limitations of products/solutions by determining how data should read, affects on insights, data ingestion/transfer, and visual outputs• Use big data tools such as R, Python, HIVE, and HADOOP to QA log level data, run trend analysis, and attributionClients: Nike (US & EMEA), Dominos, Trunk Club, Citi Group, PNC, SiriusXM, Subways, Vonage, Full Sail, The Home Depot From June 2018 to February 2020 (1 year 9 months) Greater New York City AreaFreelance Consultant @ KV Data & Search Solutions Consult and work with businesses on:1. SEO2. Local SEO3. Business Strategy4. Flow Flow Efficiencies (ETL/Data Automation, Excel, Flow Management)5. Data VisualizationPlease reach out for pricing! Senior Analyst, Digital Analytics @ MediaCom • Forecast business performance by using models that analyze the impact of macro-economic factors and their media implications• Build cross channel measurement plans based on business goals and strategy• Analyze and optimize media to achieve benchmarks• Automate media and macro data ingestion that creates interactive dashboards to streamline work flow, questions, and monitor performance on a daily level• Educate internal and external team members on how to read data, improve work flow, and think strategicallyClients: AARP, Blue Nile, & J.G Wentworth From March 2016 to June 2018 (2 years 4 months) Analyst, Digital Analytics @ MediaCom • Assisted with campaign measurements, partnerships, and tagging strategies• Created KPI dashboards to effectively report and optimize campaign effectiveness and efficiencyClient - Anheuser Busch From May 2015 to March 2016 (11 months) SEO Analyst @ 360i •Performed site level optimization: technical site audits, keyword targeted content strategy, local listing management / optimizations, and website consolidations•Managed local listings for clients, ensuring proper description and information are present. (Tools used: Yext, Google Places, Localeze, UBL, Bing Places)•Redesigned sites for user experience based on data for conversions and created a content strategy to increase site traffic•Consolidating multiple domains•Integrated Social Marketing team with SEO team. Developing Social-SEO strategies and best practice. Became a liaison for all social media questions and training both teams on social media and SEO tools in order to collaborate resources.•Strengthening SEO performance with video & textual content creation strategy, writing meta title & descriptions, URL rewriting, content consolidation and internal/external linking strategies•Comprehensive keyword research that measure and forecast keyword/page ranking performance to build out strong SEO strategy for keywords and content opportunities.Main Clients – Caesars Entertainment, CubeSmart, FTD Flowers, Raymour & FlaniganClient Support - Scotts, AT&T, Monster.com, Saks, Mattel, H&R Block, Kumon, Enterprise Holdings (Alamo, National Car Rental, Enterprise), Univision From March 2014 to May 2015 (1 year 3 months) SEO Associate Analyst @ 360i • Optimized meta titles, descriptions and URLs to strengthen keyword targeted pages• Leverage analytic tools such as Screaming Frog, DeepCrawl, BrightEdge, BrightLocal, various Google Tools (such as Webmaster Tool, Trends, Adwords, Analytics and more), Moz, SEMRush, Core Metrics, Omniture Site Catalyst to analyze SEO performance, conversion, and opportunities on daily/weekly/monthly reports.Clients - FTD, Apple (Store), Norwegian Cruise Line, Direct General From May 2013 to March 2014 (11 months) Greater New York City AreaSocial Media Intern @ 360i • Found and initiated the Oreo Black Out Tweet and Fight for Affection with Kit Kat responses that led to high exposure from the media• Guided content strategy through data and sentiments• Increased productivity by creating reporting dashboards on excel which are easy and efficient to use. This helped with more quantitative and qualitative analysis insights on performance.• POV and Best Practice decks for social media platforms, tools, and content creation.• Increased Oreo's Twitter engagement by 23% through responsive messaging• Competitor analysis on social strategy on individual platforms and their audience.• Monitored client’s social media platforms to maintain a safe digital environmentMain Clients: Oreo, Oscar Mayers, Kraft, SmirnoffPast / Supporting Clients: H&R Block, Checkers, Club Social, Guinness, Coca-Cola, USA, Philadelphia Cream Cheese, Lysol, Cracker Barrel, Ekocycle, Trident, Hot Wheels, Fisher Price, Alamo Car Rental, Downy, NBC Olympics From September 2012 to May 2013 (9 months) Digital Marketer & Designer / Account Payable @ Web4trip.com • Helped in many aspects of the company - Social Media, Account Payable, Branding, Customer Service, Sales, and Web Development• Increased sales by 20%• Redesigned site to be aesthetically / user friendly by changing color scheme and site infrastructure• Designed flyers, icons, and newsletters to influence sales or important information From June 2011 to February 2013 (1 year 9 months) Project Manager @ Park Bench Marketing Group Park Bench is a fully integrated and multidisciplinary in-house marketing communications company whose capabilities include advertising, strategic planning, branding, print design, wire-frames, graphic and web design, social media and public relations. Clients: HowMat (Integrated Home System Industry), Ezulwini, Apple Bee's, Baruch Computer & Technology Center, and Baruch College Writing Center, and Baruch's Executive on Campus. From August 2012 to December 2012 (5 months) Purchase Behavior Analyst @ Lela.com • Graded the product satisfaction level of big decision products by connecting personality traits to product features• Researched consumers’ decision behavior and satisfaction by understanding how different consumer used the product and what product feature prioritization From January 2012 to August 2012 (8 months) Greater New York City AreaSolution Architect Manager @ Neustar, Inc. • Managed 2 people in their day to day tasks and grownClients: Dominos, Citi Group, Subways, Vonage, The Home Depot, Advance Auto Parts, NBC Peacock, Comcast Greater New York City Area