Field Marketing Manager @ From September 2013 to Present (2 years 3 months) Marketing Manager, EMEA @ From October 2012 to June 2013 (9 months) Marketing Manager, UK @ From September 2008 to October 2012 (4 years 2 months) Regional Marketing Manager, EMEA @ - Define marketing messaging, with input from Channel Managers, with primary focus on tier 1 countries; U.K., South Africa & Benelux
- Produce marketing campaigns, including defining & creating supporting calls to action & present internally & to channel partners
- Plan quarterly lead generation activities using regional qtr marketing budget
- Manage all elements of Marketing Development Fund & work with partners (both tier 1 & tier 2) to develop marketing plans & ensure execution
- Create channel enablement tools to support marketing campaigns & to keep Marshal in the forefront of their minds
- Manage U.K. & German PR agency, including setting of quarterly key performance indicators
- Report on return on investment for MDF & regional marketing activity From August 2007 to September 2008 (1 year 2 months) Regional Marketing Manager, EMEA @ - Plan & build quarterly marketing plans across all target countries (UK, Ireland, France, Benelux, Spain & Nordics)
- Support Channel Partners with SMB-focused campaigns, product training, marketing planning & execution
- Drive all lead generation programs, both online & offline, to support revenue targets
- Manage a £150K per qtr marketing budget
- Plan & manage events for major customers & global accounts, roadshows, partner events & various trade shows / exhibitions
- Track, monitor & report on the results of campaigns to all relevant departments (including senior management) within the organisation
- Manage relationships with external & internal agencies, including creative & telemarketing From April 2007 to August 2007 (5 months)
2:1 BSc (hons), Applied Psychology @ University of Surrey From 1995 to 1999 GCSE's - 3A’s, 6B’s (including Maths & English) @ Tolworth Girls' School From 1988 to 1993 Kerry Graham is skilled in: Sales Enablement, Demand Generation, Resellers, Channel Partners, Go-to-market Strategy, Channel, Marketing Automation, Multi-channel Marketing, EMEA, SaaS, Lead Generation, Product Marketing, Cloud Computing, Enterprise Software, Messaging