Media expert driven to help clients achieve their communications objectives and grow their business.
Account Manager @ + Developing, owning and nurturing client partnerships
+ Monitoring performance and delivery against client objectives while seeking out additional KPIs and trends
+ Using data, trends, market insights, and logic to develop valuable, customized and strategic recommendations
+ Leading account business reviews and goal-setting sessions
+ Working cross functionally to implement plans to achieve goals
+ Identifying opportunities and pathways for campaign and overall client success From January 2015 to Present (1 year) San Francisco Bay AreaPlatform Strategist @ + Growing awareness, usage, and client satisfaction of the Sharethrough Native Platform, supporting the in-feed ad Platform by developing new customer segments and building new relationships while evangelizing the Platform and it's features and benefits to existing clients.
+ Partner with Direct Sales Team to demonstrate advertiser self-serve Platform
+ Own entire lifecycle from initial outreach, product demonstration, on-boarding, training, client support campaign optimization, and product enhancement From December 2013 to November 2014 (1 year) San Francisco Bay AreaAccount Manager @ + Understand and effectively communicate Sharethrough's value proposition, technology, processes, partnerships as it relates to growth of current and prospective client accounts;
+ Support regional sales team by designing proposals and facilitating IO documentation;
+ Prospect for new opportunities in region to expand coverage/penetration;
+ Research & due diligence to set sales managers up for success;
+ Assemble detailed profiles of client ecosystems;
+ Work closely with Campaign Management and explore upsell opportunities. From May 2012 to December 2013 (1 year 8 months) San Francisco Bay AreaCommunications Planner @ Day-to-day focal point on Proctor & Gamble accounts, steward of communications planning process, providing mid-level strategic recommendations, and contributing ideas and insights to benefit clients. From March 2011 to December 2011 (10 months) Toronto, Canada AreaStrategic Media Analyst @ Develop media buying strategies aligned with client goals; negotiate terms and prioritize investment across media properties; implement plans; measure and optimize performance against goals.
Member of the 2009 Media Plan of the Year winning team working on Flip Video/Cisco.
Clients included Flip Video, Valet, 20th Century Fox, AMPAS/Oscars, and the Fox Network. From September 2009 to October 2010 (1 year 2 months) National Broadcast Buyer @ AOR for client's television business, working across all dayparts and segments, negotiating and shepherding the client's buy and inventory through the purchasing process. Clients included 20th Century Fox, Hewlett-Packard, Zurich Financial, BASF, and Ferrero Rocher. From October 2006 to December 2008 (2 years 3 months) Assistant Media Buyer @ Hispanic TV, Cable, and News TV buyer on the Johnson & Johnson team. From March 2006 to October 2006 (8 months) Account Executive @ Public Relations role securing placements for clients within relevant media. Clients included the Marine Corps Scholarship Foundation and Crystal Springs Builders. From December 2005 to March 2006 (4 months) Catering Manager @ Managed teams to effectively and efficiently prep, set up, serve, and break down catered meals for company events. From 1998 to 2004 (6 years)
BA, English Literature @ The Ohio State University From 2001 to 2005 High School Diploma @ Summit Country Day School From 1989 to 2001 Kenton Knoepfler is skilled in: Media Planning, Media Buying, Communications Planning, Negotiation, Strategy, Media Strategy, Digital Media, Digital Marketing, Digital Strategy, Integrated Marketing, New Media, Mobile Marketing, Advertising, Social Media Marketing, Social Media