Tenacious and innovative sales executive with over 15 years of experience in the start-up, advertising and media industry. Well connected within industry, deep relationships with studios, brands and the agency community. Proven ability to develop new business and surpass sales quotas in both corporate and start-up environments, develop and manage sales talent, and build innovative solutions for clients. Always thirsty to learn and grow. Specialties and expertise: • Start-ups • Big Data • SaaS & Programmatic Technology • Social, Digital & Broadcast Media • Mobile Marketing & Technology • Publisher Alliances & Content Integrations • Marketing Research & Brand Studies • Product Development • Programming Syndication • Event Production & Sponsorship

Director of Sales, Southwest @ I'm responsible for developing business in the southwest region through bringing our leading social marketing technology platform, campaign management and SaaS services to market. We help brands create welcome, engaging and empowering experiences for consumers across social media platforms – real people like you and me. Through our strategic API partnerships with Facebook, Instagram, Twitter, and Pinterest, we design and manage campaigns across social, display and the mobile open web. We also empower marketers and agencies to simplify campaign management and run more intelligent, impactful, and data-informed campaigns through our programmatic platform. Our powerful, intuitive technology reflects how the modern marketer thinks and works. We combine that proactive innovation with strategic thinking at every step to deliver quality encounters that delight consumers, build brand value and drive sales. From March 2014 to Present (1 year 8 months) Los AngelesDirector of Sales, Western Region @ Exponential Interactive is a leading global provider of advertising intelligence and digital media solutions for brand advertisers. Firefly Video, a division of Exponential, is an online video advertising platform designed to augment and compliment traditional television and online pre-roll advertising. The platform enables advertisers to reach their most desirable prospects when they are online, at substantial scale within a brand-safe environment that reaches a worldwide audience of 220 million web users, and owing to its cost per engagement model, with little or no media waste. The Firefly Video platform delivers a compelling package to advertisers, combining the emotion and impact of TV with the fine-grained targeting, rich audience insights, and interactivity of online and mobile display advertising. I'm tasked with building and developing the West Coast sales team and driving revenue through building strategic partnerships with leading brands, studios and agencies to leverage Firefly Video's offering within Exponential’s Advertising Intelligence Platform. We evangelize big data & marketing analytics by providing advertisers with insights and actionable audience trends across their purchase funnel. Advising on best practices for advertisers and agencies to harness offline (CRM and 1st party data) and online data to define actionable marketing strategies and audience targets. From August 2011 to October 2013 (2 years 3 months) Los AngelesPartners Ambassador, Volunteer Board @ From 2006 to 2013 (7 years) Greater Los Angeles AreaU.S. Business Development Manager @ Big Mobile is one of the fastest growing global Mobile Advertising Platform, specializing in providing end-to-end mobile solutions for brands, agencies and publishers. Big Mobile creates the entire go-to-market strategy from campaign conception, design and build, to discovery and delivering granular results managed by our ad serving and performance platform. I was responsible for developing relationships with the agency community and brands to educate and inspire mobile adoption and sell our services. I was also involved in creating innovative content integrations for our clients in publisher environments. After uncovering a client's objective, I'd build a strategy that aligns with the overall marketing strategy and provide a roadmap of deliverables, while managing the completion of the assignment internally. This role includes having a deep knowledge of the mobile space: best practices, technology, platforms, UX, competitors, measurement, as well as, a solid understanding of digital and traditional marketing. Summarized Services: • Mobile Strategy & Ad Campaigns • Mobile Creative & Design • Mobile App/Site/Rich Media Development & Production • Mobile Media & Content Integration • Publisher Representation • Ad Serving and Analytics • Technology Integration (Social, mCommerce, CMS, CRM, A/R, NFC, Codes) From October 2010 to June 2011 (9 months) Managing Director @ VMA is a full-service marketing and promotional firm. • Built start-up from ground up and secured business through new and existing client relationships • Responsible for driving revenue through developing integrated marketing programs, event sponsorship, strategic brand partnerships and advertising campaigns • Built, negotiated and delivered broadcast and digital media plans to support programs • Negotiated and governed vendors for client search, email, and display marketing campaigns • Executed RFP consulting for clients seeking long-term media representation • Managed billings in excess of 1 million From April 2009 to October 2010 (1 year 7 months) Senior Integrated Sales Executive @ • Hired to develop business with leading agencies to increase share and generate new business through synergistic solutions across the company’s broadcast, digital and non-traditional assets • Increased spending with global brands including McDonald’s, Taco Bell, 7-Eleven, Bank of America, Washington Mutual, Wells Fargo, Home Depot, Pernod Ricard, NBC, Toyota, Honda, Volkswagen, Carmax, Subway, Quiznos, Chrysler • Consistently a top seller, responsible for close to 10% of the overall property revenue and successfully increased market share from 10-40% per agency • Generated over 15 million dollars in total revenue, 20% in digital revenue, $300-$400K per year in new business development for combined traditional, event and digital assets From September 2004 to March 2009 (4 years 7 months) Greater Los Angeles AreaSenior Account Executive @ • Hired to manage agency and local business to drive revenue and increase share, as well as sell sponsorships for sports properties including ESPN & Angels Baseball • Billed in excess of 2 million dollars, developed and sold on-line, on-air and in-stadium season sponsorship to Mazda for first year agreement with Angels Baseball carried on ESPN From August 2003 to August 2004 (1 year 1 month) Account Executive @ • Hired to manage and develop agency and local broadcast business, generate new sales through events and promotional programs to increase non-traditional revenue for the company • Agencies and clients managed included OMD, Haworth Media, Colby & Partners, Campbell-Ewald, Mediavest, Ryan Partnership, Deutsch, Target and Mervyn’s Stores, Universal Pictures and Studios, Nissan, Heineken, Chevy, New Line Cinema, Del Taco, and Mandalay Bay Hotel & Casino • Developed new business revenue equaling 25% of total billing From June 1996 to August 2003 (7 years 3 months) Greater Los Angeles AreaJr. Sales Associate, Television Syndication @ • Hired to be liaison between sales, television station affiliates, and internal departments to coordinate all sales activity including sales contracts, research, legal, distribution, and programming • Responsible for all communication related to programming and distribution to stations • Prepared research, ratings and competitive analysis and programming reports to support sales • Promoted to develop and close sales for second and third tier markets From June 1995 to June 1996 (1 year 1 month) Los Angeles

BA, Marketing @ Loyola Marymount University Kelly Smith is skilled in: Product Development, Media Research, Mobile Advertising, Mobile Marketing, Digital Media, Mobile Devices, Media Planning, Online Advertising, Sponsorship, Ad Serving, Start-ups, Digital Marketing, Event Planning, Strategic Partnerships, Advertising, Media Buying, Entrepreneurship, Broadcast, Competitive Analysis, Marketing Strategy, Advertising Sales, Analytics, Digital Strategy, Strategy, Business Development, CRM, Display Advertising, New Business Development, Social Media Marketing, Marketing, New Media, Television, User Experience, Rich Media, Online Marketing, Ad Networks, Integrated Marketing, Interactive Marketing, SEM, Social Media, Management, Sales, Lead Generation, Facebook