Kelly Rabinowitz's Email Addresses & Phone Numbers

📖 Summary

Advertising/Sales Internship @ Birmingham News Sold retail-advertising space to current and prospective clients. Assisted in the creation, development and sale of advertising strategies to meet clients' business objectives. Delivered on-site presentations and cold calls within assigned territory. Consistently met deadlines and exceeded sales quotas, selling at a level of seasoned sale representatives. From May 2002 to August 2002 (4 months) Marketing Internship @ Automatic Data Processing Developed telemarketing skills while performing cold calls to promote ADP payroll and human resources services to targeted clients. From January 2001 to May 2001 (5 months) Account Executive @ FitzMartin, Inc Nurture client relationships while managing projects through boutique B2B agency. Lead budgeting, strategic planning, creative development and execution for various branding, advertising, interactive, direct mail, collateral, media and public relations campaigns. Lead and participate in creative concepting with art directors and copywriters, and responsible for implementation of those projects. Serve as project lead for all interactive projects for client base. Created agency web site development process and responsible for executing the development of user-focused web sites optimized for search engines. Other interactive projects include e-advertising and pay-per-click campaigns, new product launches, email campaigns, Search Engine Optimization, intranet and extranet development and content management system development. • Annually manage over $750k in media and $1.5MM in creative strategy and execution• Industries of expertise include Contract Furnishings, Higher Education, Legal and Financial• Particularly skilled at managing concept to production of annual reports, interactive strategies, dimensional direct mail, sales cycle support tools and collateral materials• Initiated and implemented training programs for junior level account services team members• Plan and execute trade publication media buys in conjunction with ad creative development to determine best combination of reach and frequency to achieve maximum ROI; negotiate directly with media sources for value-added opportunities to enhance media buys• Responsible for maintaining brand consistency across a variety of materials while working with various departmental brands within the same company From May 2003 to April 2007 (4 years) Birmingham, Alabama AreaVP, Account Group Director @ Scout Manage agency account team to support full portfolio of B2B and CPG clients within the agency. Deliver strategic insights and marketing strategies that drive client success. Focus on organic agency growth with existing clients through intimate client knowledge and strong client/agency relationships. Manage and coach agency acccount team members to execute on-strategy programs and to take pride in a client-centric approach with a focused attention to detail. • Collaborate with agency creative and strategy leads to identify and execute strategic brand initiatives • Facilitated growth of national CPG client from the #9 branded player in category to the #4 position in 3-year span• Develop comprehensive, integrated marketing plans on behalf of clients that deliver results• Manage partner-agency relationships on behalf of the client; work closely with PR and media agencies to execute annual marketing plans• Responsible for training and management of key client marketing team members• Direct all aspects of budget planning and estimating• A primary resource for build-out and presentation of high-impact strategy decks that promote marketing team efforts, used for both sales and marketing needs• Ideate and execute on interactive, media, sales support, direct mail, social, advertising, shopper marketing, rewards/loyalty and “feet-on-the-street” programs that maximize outcomes• Greater Atlanta Area