I LOVE NY- Director Market NY Grant Program & Partnerships @ Director Market New York Grant Program Supervises and administers the Market NY Grant Program for I LOVE NY and Empire State Development. Market NY, is currently a $12M grant program, funded as part of New York State's Regional Economic Development Council (REDC) Initiative , supporting regionally themed projects to help bolster tourism growth throughout New York State. I LOVE NY Partnership Director Additionally, directs current partnerships program and works with current stakeholders and new partners, in the tourism industry with a goal of increasing visitation to New York State, as well as to further build awareness for I LOVE NY marketing message. From January 2012 to Present (4 years) Director of Social Media, Market NY Grant Program & Partnerships @ I LOVE NEW YORK Social Media Director Create, implement and manages online marketing campaigns for worldwide brand “I LOVE NY” and New York State's division of tourism, effectively building brand awareness, engagement and traffic to social media accounts; achieved and have maintained a leadership status in state tourism industry social media presence and work closely with established community to develop innovative concepts with viral potential; improved processes leading to more effective overall division marketing efforts at reduced costs through successful social media campaigns; assess social media marketing strategies to determine ROI and best practices and continuously monitor social media platforms to ensure the success of current programs; enhanced integration of all of the divisions programs in order to create awareness and increase travel to/within New York State. Program Director for the Market New York (CFA) Grant Program Develops, Organizes and oversees the Market New York Grant Program for I LOVE NY and Empire State Development. Market NY, a $10M grant program, funded through New York State's Consolidated Funding Application (CFA) supports regionally themed projects to help bolster tourism growth throughout New York State. I LOVE NY Partnership Director Additionally, directs current partnerships program and working with current stakeholders and new partners look to further leverage the I LOVE NY marketing message. From January 2009 to October 2014 (5 years 10 months) Program Director - Explore New York @ Past program director for $1 million New York State matching funds grant program, Explore NY; promoted public awareness of the State program focused on driving a specific call to action to solicit applications; executed key strategies of the program in coordination with statewide tourism plans; organized and managed the grants awarded; oversaw each of the funded projects; communicated regularly with project directors of the 80 or more programs, provided technical and marketing assistance with individual programs and problem solving any issues for programs From 2006 to 2009 (3 years) Director of Marketing & Sales @ Researched needs/wants of target audience in order to create strategic marketing plan; executed plan to promote business and generate new accounts through the evaluation of the current, local industry; continued relationship with accounts acting as liaison between the customer and business; presented at trade shows and industry events about innovative marketing campaign. From 1998 to 2000 (2 years) Sales & Marketing Associate @ Initiated internal marketing programs to increase sales; handled daily sales and administrative processes. From 1996 to December 1998 (2 years)

Master of Business Administration (M.B.A.), Marketing @ University of Phoenix From 2001 to 2002 Bachelor of Arts (B.A.), Communication and Media Studies @ State University of New York College at Plattsburgh From 1993 to 1997 Plattsburgh High School From 1990 to 1993 Kelly (Rabideau) Baquerizo is skilled in: Grant Administration, Social Media, Social Media Marketing, Marketing Strategy, Leadership, Public Speaking, Strategic Communications, Marketing, Public Relations, Press Releases, Marketing Communications, Social Networking, Editing, Program Management, Media Relations