Kaushalya is a dedicated and energetic executive with an entrepreneurial approach towards the his domain with over a decade of experience in conceptualizing, launching, merging and managing loyalty and CRM operations with the core product cycle. In addition he also have experience in developing and managing commercial aviation strategies, revenue channels, airline set up and general aviation see more
Kaushalya is a dedicated and energetic executive with an entrepreneurial approach towards the his domain with over a decade of experience in conceptualizing, launching, merging and managing loyalty and CRM operations with the core product cycle. In addition he also have experience in developing and managing commercial aviation strategies, revenue channels, airline set up and general aviation and trip support services.
Having worked globally in the middle east, India/SAARC, South America, North America & West Africa he's an adaptable character to ensure delivery of projects while keeping various cultural changes and adaptations in mind.
Head Service Delivery & Ancillary Revenue @ 1. Re-structured and managed
a. RAK European charter operation with six flights a week to Germany.
b. Re-structured the call centre in processes, roles, responsibility, staffing, training, quality
monitoring and operational timing that led to a 24hrs operation with productivity increase of
over 80%.
c. RAK RIDER ground transportation offering.
d. Decreased catering costs by about AED 2 million per annum and increased duty free sales
2. Launched and managed
a. Customer services department tracking service failures by area of operation.
b. Global sales assist team on behalf of the SVP of commercial.
c. “Dedicated to you” business class product with dedicated ground transport, ground terminal
and inflight product.
d. Project managed SITA reservation platform cutover on target date.
e. Project team member on Etihad & RAK Airways codeshare & domestic flight launch.
f. Managed multiple ground and service partners across Europe and the UAE as well as all
service points. From November 2011 to December 2012 (1 year 2 months) United Arab EmiratesCountry Managing Director | India and SAARC Region @ 1. I oversaw the operation, provided strategic leadership and re-structure of the business.
2. Launched and managed India’s first FBO based in Mumbai Airport.
3. Reduced cost of operation and increase revenue performance and restructured the business
4. Increased operating bases from 2 to 5 Indian metros and 4 SAARC countries introducing a complete ground services product from terminal & ramp handling, fuel and FBO facility to private airplanes.
5. Managed various heads of governments, royals, stars and VVIP profiles.
6. Increase revenue from U$ 3.5 million to U$ 5 million. From September 2010 to April 2011 (8 months) General Manager | Commercial Operations @ 1. Oversaw the commercial strategy, operation and growth of the business.
2. Restructured the operation with executive management in areas such as destinations, distribution, air and non-air alliances with increased ancillary revenue performance.
3. Increased revenue performance by 33% (US$65mil) and flown traffic by 25% (600k).
4. Sourced major brands in hospitality as alliance partners.
5. Project member that negotiated and concluded fleet replacement plan with Airbus and ATR. From January 2009 to August 2010 (1 year 8 months) IndiaSenior Manager | Loyalty & CRM @ 1. Re-structured the King Club programme and reduced the cost of operation by outsourcing major cost components of the business with defined service delivery targets.
2. Increased member acquisition from 37 to 50 members per 100 pax flown and maintained base activity of 87%.
3. Developed business plan and re-launched King Club with brand new system and new 5 tier programme
4. Increased over 50 air and non-air partners and also achieved the programme of the year status. From June 2007 to December 2008 (1 year 7 months) IndiaFFP - Standards, Policy, Traning & Station Operations @ 1. I oversaw the programme policy & procedure development and delivery standards.
2. Oversaw the new award winning programme re-launch project on all outstations.
3. Developed key targets for acquisition and member activity development to drive base development. From May 2002 to February 2007 (4 years 10 months) QatarSenior Marketing Executive @ I started in this organisation which was at the time a start up as a Trainee Sales Executive grew myself and moved on to becoming as Senior Markting Executive in a time span of 5 years by assiting to develop the organsiation to be the 2nd largest ISP in Sri Lanka. I was overseeing the Corporate and Direct business development as well as actived as the Product Manager for Fax2Fax which was a Data of IP Launch product in Sri Lanka. From January 1997 to February 2002 (5 years 2 months)
Kaushalya De Alwis is skilled in: Aircraft Leasing and Purchasing, Ground Services, Service Delivery & Customer Relations, Aviation, Airports, Aircraft, Commercial Aviation, Business Strategy, Operations Management, Strategic Planning, Revenue Analysis, Change Management, Business Development, Airlines, Charter Operation