I have 12 years experience in the Home Shopping Industry and as Marketing Director, have successfully implemented multi-channel marketing strategies in this sector. I have experience in leading teams in rapidly expanding businesses where a wide variety of marketing and creative skills are needed to support e commerce, stores and call centres. I am passionate about developing capability within teams and I also mentor for the Aspire Foundation. I specialise in developing a creative approach when using customer analysis, web analytics and customer insight to increase sales and recruit more customers.

Head of Marketing @ From September 2013 to Present (2 years 4 months) Commercial Director @ Gray & Osbourn (a subsidiary of N Brown Group), sells stylish, European Designers and Occasionwear. Customer Recruitment & Retention Strategy Promotional Offers Strategy Contact Optimisation Strategy E Commerce Strategy and Web Road Map Management of Customer Insight and Research Programmes Development of Customer Service Programmes From April 2007 to May 2013 (6 years 2 months) Marketing Director @ Joined TWC as Marketing Manager where during this time, the business became multi-brand (The Little White Company launched) and multi-channel (store openings). The business during this time enjoyed stellar sales growth and the head office team grew from 20 to over a 100. Development of multi-channel marketing strategy. Customer Recruitment and Retention across all channels Development of multi-channel customer database. Launch of PR events and in-store customer events. Management of website production Creative briefing for Marketing Promotions and E Commerce activity From 2001 to 2007 (6 years) Product Manager @ EMAP ELAN was a market leading publisher of magazines (Elle, Red, FHM etc) Worked across various sectors (Homes, Health and Subscriptions) and managed Events and Specialist Sales. Developed Promotional Strategy to increase magazine circulation Managed magazine subscriptions and other 'direct selling' projects for additional revenues Managed external events to promote brand awareness in Homes and Health sectors From 1994 to 2001 (7 years)

Bachelor's degree, English Literature, 2:2 @ The University of Stirling From 1981 to 1985 Katy Ingram is skilled in: Email Marketing, E-commerce, Retail, Affiliate Marketing, Social Media Marketing, Direct Marketing, Digital Marketing, Marketing Strategy, Marketing Communications, Online Advertising, Digital Strategy, Multi-channel Marketing, Pay Per Click Marketing, Web Analytics, Database Marketing