Katrina Craigwell's Email

Director, Global Content & Programming @ • Lead digital content strategy for GE Corporate, driving awareness of the breadth of GE technology and connecting brand and audience through the common passion points of science, technology and engineering • Developed, launched and continue to oversee GE brand presences on Instagram and Tumblr, working in direct partnership with both platforms on best practices in content and distribution strategy • Manage GE’s brand presence on YouTube, and oversee programming and distribution for the channel. Work in direct partnership with the Google team and third party partners to drive innovative content and distribution strategies on the platform • Managed the re-launch of GE.com and the ongoing development of a new CMS and content sharing infrastructure, to power GE.com and global instances of GE Corporate sites • Work in partnership with the GE technology team on the development of an internal metrics dashboard, aggregating brand activity across multiple platforms to track program success in real time • Work in partnership with global Corporate teams to adapt and translate U.S. digital best practices to global digital brand strategy, with specific focus on India, MENAT and Canada From March 2011 to Present (4 years 10 months) Associate Director @ • Oversaw broadcast group including clients such as CNN, HLN, WE tv and A&E, as well as select other media clients including The Guardian • Created and pitched social media strategy for all clients, with focus on programming and tune-in awareness, optimizing brand presences on key social networks, spearheading use of relevant new technologies, and driving traffic to brand websites • Worked with clients to coordinate internal communications with adjacent departments in support of proposed social media strategies • Built key relationships for clients with new technology platforms and like media brands for partnership • Worked with proprietary and non-proprietary tools to monitor client-related conversations within social media, determine success of campaigns, and inform strategy development From September 2008 to March 2011 (2 years 7 months) Marketing Manager @ • Undertook marketing and communications initiatives for AlleyCorp companies • Rendered collateral including newsletters and customer updates • Provided input and devised strategy for classic marketing and SEO/SEM efforts • Assisted senior executives with company’s multi-tiered communications plan • Worked with PR director to place stories in business and technology trades and manage inbound press inquiries • Assisted in developing presentations for keynote addresses and speaking engagements at business, trade and consumer conferences From March 2008 to August 2008 (6 months) Public Relations Coordinator / Producer, Online Video @ • Created and produced online content promoting network programming • Developed alternative original strategies for online outreach and promotion • Built partnerships with websites and bloggers, incorporating them into the IFC brand and positioning IFC.com as a definitive online destination for indie culture • Provided support for consumer press outreach including pitching print, radio, television and online outlets, organizing mailings and building contact databases From October 2006 to March 2008 (1 year 6 months) Marketing Intern @ From June 2006 to October 2006 (5 months)

BA, International Relations and Languages @ University of Toronto - University of Trinity College From 2002 to 2006 Certificate, Digital Media Marketing @ New York University From 2008 to 2008 Katrina Craigwell is skilled in: Digital Marketing, Marketing, Public Relations, Digital Strategy, Integrated Marketing, Social Media Marketing, Digital Media, Marketing Strategy, Social Media, Online Advertising, Marketing Communications, Strategy, Online Marketing, Strategic Partnerships, Analytics