Self-proclaimed marketing nerd here! Why do I love marketing? ~ I get to tease both the analytical and creative sides of my brain all day, every day ~ There is never a dull moment because market trends are constantly changing ~ I thrive on learning new things and experimenting with industry best practices I love what I do and take personal pride in my work. From strategic marketing plans and market trend analysis to content creation to results reporting, I immerse myself in integrated marketing programs that produce real results.

Marketing Communications Specialist @ Crestcom International has been ranked four times as the World’s #1 Management Training Franchise by Entrepreneur magazine. Thousands of small-and medium-sized businesses in over 60 countries trust Crestcom to build the management, leadership and sales skills of their most valued employees. For the past 27 years, more than 75% of Fortune magazine’s “Most Admired Companies” have participated in Crestcom training, including Apple, GE, Coca-Cola and Wells Fargo. Our blended programs feature videos from world renowned experts in the critical skills necessary for a company to grow. The moment you discover that running your own business is affordable and easy, the more Crestcom makes good business sense. You determine your future success. You create relationships with companies that need Crestcom. You walk through the door with the strength and expertise of a 27-year veteran organization that helps people get real business results! From September 2015 to Present (4 months) Marketing Manager @ Created and implemented TAB content, inbound marketing and lead nurturing programs from the ground up. Re-purposing underutilized existing content and new content creation. These programs have increased TAB's national lead generation by double digits month-over-month and significantly increased newsletter subscriptions and brand recognition and recall. Using historical and institutional knowledge of TAB messaging, branding and marketing, I analyze existing marketing programs from both the franchise and membership development areas of the business to recommend and manage implementation of improvements to increase key target metrics. Coordinate market analysis and activities with the IT department on web projects for search engine optimization, to increase site conversion rates and to decrease page bounce rates. Work with sales teams, Area Developers and TAB Business Owners to coordinate marketing and sales messages, assets and programs with the goal of homogenizing the TAB brand across all communications. Research, recommend, formal proposals, implementation, analysis and reporting on coordinated tactics across various campaigns presented to various stakeholders including TAB Business Owner committees, coordinated project groups, my direct supervisor and the executive team. Management of field support marketing role responsible for supporting TAB Business Owners with their local marketing efforts, reviewing and updating membership marketing assets and further developing marketing training programs for TAB Business Owners. I am a highly motivated, intelligent team player who takes great personal pride in my work. I have an insatiable thirst for knowledge, not just in the marketing, communications and business administration fields, but also in areas of personal interest. Technical Skills: HubSpot Marketing Automation (HubSpot) Inbound Marketing Certified Google Analytics & Adwords Salesforce.com Enterprise & integrations Adobe Creative Suite Microsoft Office From September 2013 to September 2015 (2 years 1 month) Marketing Assistant @ Key team member in both member acquisition and franchise acquisition marketing aspects of the TAB business model. Combining both areas of TAB marketing, I have researched, implemented, coordinated, analyzed and reported on a multitude of marketing campaigns spanning across North America as well as into Europe, New Zealand and South American countries. TAB Membership Marketing: Launching new TAB business owners in their local markets by coordinating marketing assets and campaign activities. Ongoing training and marketing for all TAB business owners to support ongoing local marketing campaigns. Working closely with TAB business owners, we would determine goals for their campaign, budget and timeline. Based on these factors, I would recommend assets needed, target prospects to market to and coordinate tactics to optimize reach, impressions and conversions. Research, recommendations and formal proposals on new marketing programs and communication channels. Tracking and analyzing key metrics of various marketing tactics and campaigns to make recommendations and implement improvements to increase return on investment and increase membership development. TAB Franchise Marketing: Review digital and printed marketing assets and implemented improvements to messaging, design and cost of distribution. Coordinated with key member of the internal franchise development team and Area Developers to integrate sales and marketing messaging and processes. Created TAB integrated marketing plan. Implemented and coordinated multiple campaigns based on this plan for ADs and corporate campaigns. Worked with franchise brokers and consultants to educate them on the TAB franchise opportunity and increase referrals from these partners. Technical Skills: Adobe Create Suite - mainly in InDesign & PhotoShop Salesforce.com - importing prospect lists from CSV, DataTrim plugin, segmentation, campaign management & reporting, and multiple integrations Office Suite Basic coding & HTML From November 2011 to September 2013 (1 year 11 months) Internal Membership Developer (IMD) @ Entry level B2B telemarketing position tasked with generating appointments to increase TAB membership. As an IMD, I held conversations with hundreds of small to middle-market business owners and top executives to understand their business and determine their primary pain points. With this information, we would begin the conversation about how TAB can help them lead their businesses more strategically, operate more efficiently, therefore leading to a more sustainable work/life balance for the business leader. The primary goal of these conversations being to schedule an appointment for the business leader to meet with a TAB Facilitator/Coach to continue the conversation in greater depth. From August 2011 to November 2011 (4 months) Associate Photographer @ Build relationships with clients to communicate and align creative vision Photograph clients in studio using photographic and lighting techniques Understand clients' needs to fit them with appropriate print packages Apply advanced print finishing techniques to image orders From October 2007 to April 2009 (1 year 7 months) Photographer/ Assistant Manager @ Photograph clients in a friendly and professional manner Sell print packages and related merchandise to clients to suit their needs Manage sales associates, point of sales software, inventory, and print production. Implement sales in an emerging product line to increase revenues by 40% over the previous year From May 2005 to September 2007 (2 years 5 months)

B.S. Business Administration, Marketing @ University of Oregon - Charles H. Lundquist College of Business From 2009 to 2011 Associate of Applied Sciences, Professional Photography @ Colorado Mountain College Glenwood From 2003 to 2005 Katie Fritchen is skilled in: Marketing Strategy, Marketing Communications, Management, Small Business, Marketing, Email Marketing, Sales, Coaching, Photography, Entrepreneurship, Business Planning, Strategy, Business Strategy, New Business Development, Strategic Planning