Kathy Spencer's Email Addresses & Phone Numbers

📖 Summary

Accomplished and adaptable professional. I am experienced in numerous areas of marketing, brand management, product management and product development. Process-oriented but not process obsessed, I keep my teams on track and deadline-focused while maintaining the foresight and flexibility to know when things need to change. My background and skills are wide-ranging, which makes it easy for me to wear multiple hats. I have particular strength, however, in the following areas: project management, product scoping, packaging development, market research, communication strategy, front end of innovation, creative direction and digital marketing. My goal is to become indispensable to my organization by using my experience and knowledge, and continuing to learn and grow.Brand Manager, Global Licensing @ From June 2014 to Present (1 year 5 months) Greater St. Louis AreaGlobal Assistant Licensing Manager @ Evaluate and lead new category/partner opportunities that elevate and extend the Energizer® and Eveready® brands, and develop recommendations for area and global review. Lead product cycle plan development with licensees. Evaluate partner product, packaging and promotional opportunities using established licensing process to ensure consistency with strategy, brand guidelines and core brand programs. Manage royalty income and forecasting. Develop and manage annual licensing budget. Communicate with internal stakeholders. From January 2013 to June 2014 (1 year 6 months) Greater St. Louis AreaABM - Global Portable Power @ Energizer Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer goods company operating globally in the broad categories of personal care and household products. Energizer's Household Products Division offers consumers the broadest range of portable power solutions, anchored by our universally recognized Energizer® and Eveready® brands. Guide and oversee the development of Portable Power products, including USB chargers, portable chargers, inductive chargers, cables and accessories under the Energizer® brand. Responsibilities include product development (Stage-Gate® process, project scoping, business case development, timeline development and management, commercialization and launch); packaging development (structure scoping, copy development, legal approvals, translations, artwork development, photography direction and proofing); competitive analysis (review and test competitive products, analyze competitive features and benefits); market research (determine need and goals, develop questionnaires and guides, attend research events, analyze results and report to stakeholders); and project management (overall timeline development and management, and lead team meetings). From January 2012 to January 2013 (1 year 1 month) Greater St. Louis AreaProduct Management - Masterchem Brands @ Masterchem is an operating company of Masco Corporation, one of the world's largest home improvement companies. Brand and product life cycle management, product development, launch development and execution, program management, marketing collateral, packaging and project management. From August 2005 to December 2011 (6 years 5 months) Greater St. Louis AreaMarketing Manager @ Managed marketing and communications, including public relations, advertising, internal / corporate communications, special events and RFP fulfillment. From November 1999 to February 2005 (5 years 4 months) Copywriter/Editor @ Wrote promotional and technical copy for clients. From November 1998 to February 1999 (4 months) Marketing Specialist @ Managed collateral projects, radio ads and yellow pages advertising program. Also wrote and edited copy for brochures and other marketing materials. From September 1996 to November 1998 (2 years 3 months) Corporate Communications Specialist @ Wrote copy for internal and external communications, including an article for an internal magazine that won an IABC Bronze Quill Award in 1996. From January 1996 to September 1996 (9 months) Master of Business Administration (M.B.A.), Global Business @ Webster University From 2013 to 2014 Bachelor of Arts (B.A.), Media Communications, Political Science @ Webster University From 1992 to 1996 Kathy Spencer is skilled in: Digital Marketing, Marketing Strategy, Product Management, Advertising, Market Research, Marketing, Brand Management, Public Relations, Product Development, Corporate Communications, Creative Direction, Project Management, Event Management, Program Management, Management, Consumer Products, Packaging, Sales, Retail, Strategic Planning, Copywriting, Competitive Analysis, Cross-functional Team..., Brand Development, Product Marketing, Marketing Communications, Marketing Management, Strategy, Integrated Marketing, New Business Development, Marketing Research