B2B and B2C, Omni-channel, Marketing Professional with Global Perspective and 10 years of experience delivering record-breaking ROI through creative planning and strategic execution. Known for expertise in Digital Marketing and CRM solutions. Currently managing Field Marketing initiatives and Executive CxO Programming for the most powerful 1:1 digital marketing platform; serving thousands of the world's top brands and CMOs, across all verticals. Comfortable operating in situations with high levels of uncertainty. Well-traveled and thrives in a culture of diversity and self-expression.

Strategic Marketing Manager, Field Marketing and Executive Programs @ Manage Go-To-Market initiatives, Events, Programs and Campaigns for the Salesforce Marketing Cloud, the world’s most powerful 1:1 digital marketing platform. Strategically partner with Global Campaigns, Enterprise/Commercial/Strategic Business Units, Corporate Events, PR, Executive Leadership, as well as, Retail, Financial Services and Healthcare/Life Sciences Business Units. Leverage Adobe creative suite and Salesforce Marketing Cloud technology to demonstrate how the Marketing Cloud aligns innovative digital marketing strategies to technology solutions within key strategic accounts by designing: - Highly Target, Customized, Digital Marketing Campaigns (Mobile, Social, Email, Web) - Sales Assets - Enablement Resources - Executive Programming/Events - Build event content, book speakers, drive traffic, create and manage marketing campaigns and promotions. Create and foster relationships between internal stakeholders and C-level client contacts to help drive consensus on multi-product technology solutions. Enable Field Sales teams with Go-To-Market resources and custom engagement deliverables to create a unique client experience throughout sales life cycle. From May 2013 to Present (2 years 8 months) Greater New York City AreaSenior Marketing Manager @ Developed omni-channel campaigns to create a seamless experience for end buyers which included: PPC, SEO, SEM, display, ad-networks (re-marketing), social media, mobile, direct-mail, space, and email campaigns for Aon brands, as well as, client-partner business initiatives. Lead project teams of 5-6 individuals to create integrated campaigns for healthcare and insurance product lines which aided in generation of $345.4 million in revenue in 2012, a 5.1% growth over prior year. Co-launched inaugural landing page multivariate testing, project team in Content Experiments via Google Analytics. Recent A/B split winning page increased conversion rate by 129%. Created and fostered media relationships to optimize digital campaigns and maximize dollar spend. From June 2011 to May 2013 (2 years) Marketing Specialist @ From 2007 to 2011 (4 years) Marketing Coordinator @ From 2005 to 2007 (2 years)

MBA, International Business Administration @ Arcadia University From 2009 to 2011 BBA, Marketing @ Temple University - Fox School of Business and Management From 2002 to 2007 Professional Development, Computer Design - Adobe Photoshop and Illustrator @ Fashion Institute of Technology Kate Hornberger, MBA is skilled in: Field Marketing, Direct Marketing, Trade Shows, B2B Marketing, Direct Mail, CRM Integration, Strategic Public Relations Planning, Web Marketing Strategy, Social Media Marketing, Email Marketing, Integrated Marketing, Digital Marketing, Product Marketing, Online Marketing, Project Management