5 Years of experience in Online and Mobile advertising. Currently working as Sr. Campaign Management at Synechron Technology Pune. Exp in setting up all kind of on-line advertising Campaigns on Website and Mobile platform Exp in ad trafficking and Campaign Management Exp in Analysis/Troubleshoot all internal and external issues associated with ad campaigns Worked on CPM, CPC, CPA, DCPM and CTR Campaign Model. Exp in Campaign performance and Analysis. Exp in Tag Management- LB tags (Flood light), Generating pixel tracker, Ad tags and Tracking Pixel Tags. Setting Campaign for ULA into DMP. RTB (Real Time Bidding) Campaign setup and monitoring on SSP platform Worked on different Ad Server/Tools - Ad marvel, DFP, Appnexus, Sizmek, OAS, DMP, MCC, Atlas, MM, BS, Adtech, Open X, Tubemogle, Turbine, Qubit.(Zap Administrator, Zap B3ATM, Zap Ad manager). Ability to work in a team as well as individually to deliver concrete results Worked on ticketing system like Sale Force, OTRS and Jira. Participating in call with Client, Creative Agency, 3rd Party Partner and Publisher

Team Lead - Campaign Management/ Ad Operation @ - Provide custom implementation support for Asia Pacific Region using Zeus Advertising Platform - Interact with account managers and partners on various incoming ops projects. - Interact with account managers and Media partners to ensure accurate campaign implementation - Working with GroupM agencies and account teams to ensure all campaigns are tracked for analytic and reporting purposes. - Troubleshoot any ad creative issues that affect tracking, implementation, or reporting. - Ad Trafficking exposure using Ad Servers like DART(DFP), AdTech, OAS, Appnexus, OpenX, ATLAS, MM, Qubit, DMP, Turbine.Sizmek Report - Generating Team Production Report Weekly and Monthly Generate Weekly impression/click report for Media Mind and BS Brand Screen. Weekly Report from DMP tools From February 2015 to Present (11 months) Pune Area, IndiaSr.Campaign Manager at Xaxis 24/7 Media Synechron @ Sr. Campaign Management/ Acting Team Lead for APAC Major Product under belt. - Creating ZAP Lightning Bolt tag(Creating Set up and Analysis) - Creating ad tags for publisher/advertiser - Creating Tracking pixel using Zeus Advertising Platform - Setting up Campaign for User Level Analysis Tracking Placement (DMP) Campaign Management(Set up) Responsible for setting up, monitoring and delivery of smooth implementation of Campaign and Ads tags for Asia Pacific Region. Setting LB tags (Flood light tag). Creating pixel tracker for website (sx tag,js tags and click tracker) with channel targeting Creating Ad tags for tracking at Publisher (Guruonline) or media partners end with channel and position targeting. Setting Campaign for Data Analysis(User Level Analysis) Setting up Video Campaign and creating pixel tracker for Germany using MCC tool. Analyze campaign performance and make recommendations for optimization. RTB Campaign set on DSP (Advertiser) Reports - Provide reports to internal teams and clients, using internal and third party sources as needed From January 2013 to Present (3 years) Ad Operation Engineer @ • To create and manage Mobile Ad campaigns. • To manage publisher’s inventory and route traffic for maximum utilization of available inventory. • Worked with 40 + ad networks (Admob, Millennial, Jumptap, Inmobi, 4th screen and many more for integration and delivering different types of ads to mobile sites and applications. • Campaign Management and optimization. • Checking performance of Campaign and make it works if its fails to deliver • Inventory Analysis and budgeting of campaign • Sanity Test and performance test - Testing ads on multiple devices • Geographic, IP targeting • SDK implementation for different mobile application. • Monitoring and optimization techniques to deliver correct and performing ads. • Worked on performance of mobile advertising • Creating different types of banner and Rich Media ads like HTML, JavaScript, Swf file. • Worked on different types of campaign (CPM, CPC, CPD). • Schedule and track all kinds of ad units. From August 2010 to December 2012 (2 years 5 months) Operation exe @ • Worked as trafficker for DFP. • DFP Campaign Setup. (CPC, CPM, DCPM, CTR) • Ensuring Results & Timeline of work including Daily Reports / Weekly Reviews / Monthly Meetings • Use best practice to achieve campaign goal. • Creating and generating tags for different sites. • Coordinating with Operative internal teams to address client needs and requests. • Worked on HTML and Java script on the back end of creative(ad’s) • Use to run API Report, and preview links for different ads. • Generating and assigning ads for different sites, such as flash, jpeg, Gif and motif files. • Interaction with onsite (client) process manager’s and Quality lead traffickers through conference chats, emails and weekly calls for certain issues relating SLA, quality etc and updating of work force From August 2009 to October 2010 (1 year 3 months)

MCM, Master in Computer Mangement @ Wadia college From 2007 to 2009 SSC @ LFC Kapil Bhale is skilled in: DoubleClick, Online Advertising, Online Traffic, Ad Serving, Mobile Advertising, Advertising Operations, Campaign Management, Real Time Bidding, DFP, OAS, DMP, MCC, Atlas, Media Mind, Adtech