Kaitlyn Huynh's Email Addresses & Phone Numbers

📖 Summary

Senior Marketing Manager (Contractor) @ LifeLock From August 2016 to November 2016 (4 months) San Francisco Bay AreaGlobal Brand, Senior Marketing Manager @ Symantec Integral lead in the Global Brand team providing tiered levels of service (e.g. creative brief writing, messaging frameworks, asset creations, project consulting, etc.) across multi-channels, from acquisition to retention, inclusive of all product lines San Francisco Bay AreaMarketing Consultant @ Tempo Bicycles Tempo BicyclesSan Francisco, CAJanuary 2016 – currentConsulting for fast-paced hybrid electric bicycle startup focused on development of marketing strategy to build brand awareness and foster engagement with product portfolio.• Wear multiple hats to manage all marketing aspects including brand guidelines, web management, email and newsletter communications, event management, media buys, vendor relationships, etc.• Manage social media channels to solicit interest and participation in local events.• Source strategic partnerships with influential bloggers or key companies to promote demo of product and generate buzz. From January 2016 to September 2016 (9 months) San Francisco Bay AreaSenior Marketing Strategist @ Pacific Gas and Electric Company Led the planning, development and execution of integrated marketing campaign strategies within complex utility landscape that drove engagement for over 20 programs, leading to eventual management of integrated strategy for overall residential energy efficiency portfolio• Established key performance indicators and metrics, managed direct response, web analytics and reporting of data deliverables (CPM, CPA, CPC, etc.), leveraged consumer insights and segmentation analysis, and optimized performance.• Mentored direct reports and motivated junior team members, managed creative and data agency partners, and built solid relationships and influence across key stakeholders (i.e. products, engineering, legal, corporate communications, regulatory) • Established always-on integrated online marketing strategy to deepen customer engagement and increase program adoption: launched online advocacy platform to solicit 150+ customer success stories, executed monthly digital newsletters with open rates averaging 27% and click thrus of 3%, and improved navigation of online residential hub hosting mini webisodes, how-to videos, and energy tips.• Partnered with Product, Engineering, Legal, Evaluation teams and developed launch roadmap for new SAAS platform (OPOWER) and online tools: tested 4 distinct customer segments, direct mail and emails to over 660K customers, delivered energy savings of up to 2%, contributed to library of 100+ conservation tips.• Developed brand framework to categorized 200+ product offerings and aligned to customers’ lifecycle stage: market research of consumer habits, identified consumer needs and wants, and established communication content guidelines for rollout across product, brand and marketing teams. From January 2011 to October 2014 (3 years 10 months) San Francisco Bay AreaProgram Marketing Manager @ Pacific Gas and Electric Company Launched end-to-end executions of integrated campaigns across multichannel platforms including advocacy, digital, direct response, radio, TV, print, telemarketing, mobile, email, and other paid media. • Grew largest Critical Peak Pricing program by 600% over 2 years with an attrition rate of less than 1%, increased energy savings performance by 164%: evolved technology systems &operational business processes to support growing program demands, tested message positioning via focus groups, leveraged segmentation analysis, and forecasted response rates.• Developed end-to-end operational business processes to support self-service enrollments of innovative online pricing plan, drove continuous improvement and change management activities to transform stagnant support processes, and managed stakeholder communications to ensure buy-in and support of efforts.• Designed customer recovery process and addressed customer dissatisfaction for financial rewards program, resulted in a < 2% escalation rate. From July 2008 to December 2010 (2 years 6 months) Marketing Communications Manager @ Watt Stopper B2B marketing experience as channel manager for both midstream and downstream segments for thriving energy-efficient lighting manufacturer. • Collaborated with Sales partners to create toolkits, collateral, and webinars: organized 150+ events annually, increased attendance 3x and reduced expenditures by 50%.• Launched cross-functional retail initiatives in partnership with Home Depot, Lowes, and Ace Hardware stores with in-store signage. From June 2007 to June 2008 (1 year 1 month) Santa Clara, CAMarketing Communications Specialist @ Watt Stopper/Legrand • Engaged distributors and manufacturers to expand company footprint through co-op marketing and assisted in cross promotions resulting in 20% reach.• Created stand-alone display units and interactive demos to further aid both internal and external sales team in promotion of product lines. From May 2005 to June 2007 (2 years 2 months) Lead Consumer Marketing Manager @ Norton LifeLock San Francisco Bay Area