Justin Howley's Email Addresses & Phone Numbers

Building and refining my own personal brand within the digital space for over 17 years. Art, music, culture and digital are built into my DNA. My passions have guided me towards a very unique and rewarding career. I've held active roles in many areas of digital including web design, product management, UX, search marketing, optimization, management and...

Building and refining my own personal brand within the digital space for over 17 years. Art, music, culture and digital are built into my DNA. My passions have guided me towards a very unique and rewarding career. I've held active roles in many areas of digital including web design, product management, UX, search marketing, optimization, management and leadership. People want to work with others they can relate to, trust and grow with. Anyone can be taught hard skills, but personality tied to a unique perspective is what makes a team successful. I'm fortunate and grateful to have built many long lasting relationships in my career with such accomplished and inspiring colleagues. Without a strong team, you cannot test your own worth. "I live with the soul of an artist, the heart of a lion and the mind of an explorer." - Justin HowleyDigital Optimization Consultant @ My right brain persona allows for an intrinsic partnership with the left, to execute optimization strategies for my clients. My passion for design, user experience and customer success are used to develop new web and mobile experiences. I create end to end strategy, design comps, wireframes and analysis for campaigns which result in increased engagement, conversion & and positive ROI for my clients. It's never a dull day staying on my toes at all times working on exciting and unique optimization campaigns with a wide range of top tier clients across multiple industries. - Develop web and mobile optimization strategies - Manage optimization teams across multiple clients - Help clients fine tune their recommendation and personalization strategies through testing - Oversee creative process, development and QA teams to ensure seamless execution of campaigns - Manage day to day relationships and expectations with client stakeholders and executives - Evangelize the need for optimization maturity throughout clients organization From April 2014 to Present (1 year 7 months) CEO, Owner @ Art Science Web is a digital creative agency. From June 2010 to Present (5 years 5 months) Dallas/Fort Worth AreaDigital Customer Experience Manager @ I break down barriers between JCPenney.com and their customers. My role is to provide a simple, seamless omni-channel path and experience for customers visiting JCPenney.com. This involves identifying potential friction points throughout the customer journey on desktop, mobile phone and tablet, improving the experience via A/B testing iteration developing scenarios and creating wireframes. I am also responsible for product ideation and functionalities, creating new features through experiential design and usability sessions. Cross-functional lead between retail store, e-commerce, marketing, IT, dev and leadership Manage A/B testing team, roadmap prioritization and testing cadence Manage personalization team and onsite product ratings/reviews - Responsible for customer journey on mobile and desktop experiences - Managed recommendations, personalization and optimization teams - Driver of UX, UI, usability and SEO best practices as a customer experience evangelist - Collaborate with JCP leadership for long term planning strategy brainstorms - Owner and initiator of new features customer experience roadmap - Develop user stories and use cases for new product features and enhancements - Business stakeholder overseeing the creation and execution of new tablet web experience - Provide SME for critical business decisions during developer sprints - Project lead for multi channel local webpage CX/SEO project for 1100 retail stores - Business stakeholder responsible for UAT review and final sign off - Brokered deal and net $2mm yr of incremental revenue from Google Adsense From August 2013 to April 2014 (9 months) Plano, TXPrincipal Marketing Product Manager @ I used mental glue to get ideas to stick where they were needed the most. Having a more free spirited role within Travelocity, I used my experiences in digital marketing to make an impact by creating a multi-channel content marketing strategy which increased visibility and interaction between customers via blogging, social channels, SEO and integrated product copy assisting with engagement and conversion. - Developed and executed marketing strategies for Travelocity business units - Owner and driver of omni-channel content marketing strategy - Key stakeholder and liaison between agencies for content creation ideas and strategy - Provided executed briefs for content marketing direction - Full life cycle owner of landing page design and development - Biz dev champ establishing internal and external client partnerships - Grew critical landing page traffic via SEO by 154% in Q1 & Q2 of 2013 - Conducted A/B and MVT tests to improve click through on high margin products - Communicated web traffic reports into actionable revenue strategies - Lead marketing team on social sign in integration improving user retention and engagement From January 2012 to August 2013 (1 year 8 months) Southlake, TXSEO Product Manager @ Fearless ninja agility helped me defeat search engine Pandas. My expertise in SEO was used heavily to regain organic search traffic when Google's Panda algorithm updated hit ConsumerSearch. Losing 40% of traffic overnight after achieving significant organic CTR and traffic increases is not a lighthearted issue, and no easy task to come back from. Exhibiting unwavering cool headed'ness prevailed, reigning in on best practices in a slow and steady execution strategy. - Developed and executed multichannel marketing and conversion optimization strategy - Worked closely with executive team to align and revise strategy to meet changing revenue goals - Managed enterprise level SEO keyword portfolio consisting of several thousand keywords - Worked closely with paid search team exchanging ideas and aligning strategies - Improved user engagement and UX on site though strategic CTA placement - Provided creative input for development of iOS app - Conducted usertesting.com focus groups for various commerce, SEO and UX enhancements - Increased CTR% which increased visits in Google search results by fine tuning title and meta tags - Generated advanced reporting in Google Analytics to identify additional revenue streams - Provided general keyword research and copy editing to editorial team From November 2010 to January 2012 (1 year 3 months) Greater New York City AreaDigital Marketing Manager @ Myself being a stranger in a strange land of finance proved to be a winning combination. Being part of a small foreign exchange startup on Wall Street is certainly challenging with no room for error. My ability to adapt to change and learn on my feet created one of the most engaging and rewarding roles of my career. I dove right in taking the lead and provided creative direction for FXCM's first mobile trading application. I also became the creative business liaison to some of the worlds largest banks providing white labeled foreign exchange trading solutions. - Reported to CMO and responsible for all web marketing and development projects - Stitched business objectives between executives and internal stakeholders/clients - Lead and mentored 10 person in-house design team and off-site developers - Provided best practices and SME for UX and design standards - Product lead and project manager for iOS and Android mobile trading applications - Diagnosed bugs and recorded user feedback to provide to Mobile team - Developed and implemented SEO roadmap and strategy - Worked with email team creating multi-use landing pages for paid search, SEO and email - Created customer facing product videos and educational community trading forums From September 2005 to November 2010 (5 years 3 months) Greater New York City AreaProject Resources Manager @ - Secured key meetings with Fortune 500 clients for new business - Managed aggressive expectations of high demand clients - Communicated complex business requirements from clients to consultants From April 2005 to September 2005 (6 months) Greater New York City AreaProject Coordinator @ - Liaison to downtown residents, participating in various community projects and initiatives - Created direct mail strategies, marketing campaigns and promotional website concepts - Managed vendors for Street Fairs, Art Shows and Concerts From January 2002 to October 2003 (1 year 10 months) E-commerce Manager @ - Responsible for innovating and coordinating retail product launches via website - Created affiliate marketing programs, advertising and brand awareness campaigns - Produced first digital catalog system which streamlined sales process for online products From December 1998 to October 2001 (2 years 11 months) Justin Howley is skilled in: SEO, Digital Marketing, Google Analytics, Web Analytics, E-commerce, User Experience, Online Advertising, Conversion Optimization, Web Design, Online Marketing, Google Webmaster Tools, PPC, Web Development, Web Project Management, New Business Development, Digital Strategy, Product Development, Mobile Applications, HTML + CSS, Mobile Internet, HTML, Creative Direction, Start-ups, Agile Methodologies, A/B testing, MVT, Customer Experience..., Usability