I am a creative marketing and communications professional with a background in social media marketing, content marketing, and digital marketing. Over the past several years in my professional career, I have worked in a wide variety of industries. My marketing experience working with technology and computers, publishing, government contracting, and with professional sports teams has given me...
I am a creative marketing and communications professional with a background in social media marketing, content marketing, and digital marketing. Over the past several years in my professional career, I have worked in a wide variety of industries. My marketing experience working with technology and computers, publishing, government contracting, and with professional sports teams has given me a unique skill set. I have a proven track record executing successful social media campaigns, PPC campaigns, as well as targeted marketing campaigns that have resulted in direct sales. Please contact me at [email protected] Marketing Specialist @ DLT Solutions is a public sector IT solutions provider, specializing in data consolidation, virtualization, cybersecurity, and cloud computing. As the Content Marketing Specialist at DLT, I create and curate content across several platforms to produce engaging written, videographic, and photographic content. From December 2014 to Present (1 year 1 month) Marketing & Design Consultant @ Milford Enterprises works with brands to accomplish their retail merchandising, kiosk, and advertising display goals. Freelance creative consultant, hired on an as-needed basis to work directly with the CEO and VP of Marketing. Contributions: - Creating and updating an effective design layout for the company website to best sell their products - Creating concepts for retail advertising displays and kiosks to fit each client's specific needs - Writing effective copy to sell the company’s kiosk, retail environment, and advertising display concepts for each client - Providing feedback on layout of website and marketing materials and make changes as needed - Updating WordPress based website to reflect new clients and information - Deciding which photos to use on the website to best represent products - Compiling information for SEO data Clients include: American Standard, Ralph Lauren, Russell Stover, Levolor, Tommy Bahama, Lenovo, Swatch, Verizon, AT&T, Microsoft, CompUSA, Piercing Pagoda, Ace of Spades Champagne, Duracell, Home Depot, Tastykake, Sprint, MetroPCS, Sunglass Hut and many others From September 2012 to January 2015 (2 years 5 months) Marketing Specialist @ Centre is a Women Owned Small Business in the government contracting space that provides training, consulting, and legal services. Contributions: - Creating emails which are sent daily to lists totaling 75,000+ to sell training courses; - Executing A/B split testing; - Assisting the Vice President of Business Development meet sales goals and research leads - Researching events, meetings, and opportunities for avenues of promotion; - Assisting with copywriting and proofreading blogs about government contracting news; - Utilizing SEO, keyword terms, and AdWords campaigns to improve search rankings; - Creating flyers, brochures, pamphlets and advertisements; - Managing a marketing team of interns and a marketing associate; - Using bit.ly to track webtraffic; - Working with WordPress to make changes to the website; - Utilizing Microsoft office/Adobe Creative Suite to create/update marketing materials; - Working with Google Analytics/Clicky Analytics to analyze website statistics; - Writing press releases; - Assisting with proposal writing and editing; - Planning and attending government contracting conferences and events. Accomplishments: - Implemented a marketing plan that increased training course sales 9%; - Created a marketing plan to promote Centre’s certificate training program that increased sales 27%; - Implemented a new WordPress theme on Centre’s website for easier user navigation - Contributed to web traffic increase of 41% in a year; - Updated Centre’s email template and layout, which resulted in an improvement of open rates (average increase 4.5%) and improvement of click thru rates (average increase 10.3%); - Successfully spearheaded a 4 month long rebrand of Centre Law Group to Fed Nexus Law, including overseeing website development and design, setting up events to promote the name change, writing client letters, designing promo items, constructing a logo, redesigning marketing banners and display items for conferences and events. From September 2013 to December 2014 (1 year 4 months) Event Associate @ Coordinate with a team to promote Under Armour's sponsorship of the Baltimore Ravens at Sunday football games. Contributions: - Set up an Under Armour station at Ravens Stadium before each Sunday game with hand outs, prizes, clothes, and footwear from famous athletes; - Worked with a team to utilize digital response technology that allows fans to register an interactive wristband that connects to their Facebook and Twitter pages, take a photo with Ray Lewis, and have it instantly published on their profile branded with an Under Armour logo; - Tracked impressions, which range from 3,000-5,000 impressions per game day From September 2012 to October 2014 (2 years 2 months) Baltimore, Maryland AreaMarketing Specialist @ The National Academy of Sciences is a private, non-profit established by an Act of Congress to advise the nation on issues in science, engineering, and medicine. Contributions: - Used strategic marketing plans to sell reports to the general public, sponsors, national media organizations, advocacy groups, educational groups, and government agencies - Managed a summer marketing intern; - Created social media and marketing plans; - Wrote creative briefs for reports; - Worked with WordPress on daily website updates; - Researched new promotional leads; - Worked with a team to create strategic ways to reach our target audience; and acted as a lesion between The Academies and sponsoring agencies. Accomplishments: - Facebook likes grew from 7,000 likes to over 12,000, Twitter followers grew from 8,500 to over 18,500, increasing brand awareness; - Successfully launched and operated both Google+ and Pinterest pages; - Created copy and design layouts for email campaigns to drive sales and brand awareness, which were deployed to a 500,000+ subscriber list; - Successfully launched the highest grossing report, “Next Generation Science Standards”; - Created advertisements for magazines, newsletters, science journals and direct mail flyers; - Compiled data from Google Analytics and Hootsuite; - Led weekly meetings on social media initiatives with director of marketing and senior vice presidents; - Executed a three month long promotional campaign for presentations by President Barack Obama and Bill Gates at the National Academy of Sciences 150th Anniversary event on April 29, 2013; - Member of the Special Events Team and mentor in the Buddy Mentoring Program From February 2012 to September 2013 (1 year 8 months) Washington D.C. Metro AreaSocial Media Director and Editor @ Hired as a freelance consultant to create and manage with The Warren Showcase social media outlets on a daily basis and write business articles monthly. Contributions: - Worked with clients on advertisements to promote local businesses, - Collaborated with the CEO on social media marketing plans; - Conducted phone interviews; - Wrote questionnaires; - Suggested new avenues if promotion; - Launched Facebook and Twitter pages for the business. From April 2008 to September 2013 (5 years 6 months) Social Media and Public Relations Assistant @ The Chapter Media is an NYC based production company who works with clients to develop, produce, cast, shoot, and edit digital content. Contributions: - Launched social media platforms to engage with clients, actors and agencies, - Assisted account managers with client relations; - Assisted on set during photo shoots; managed Facebook and Twitter accounts; - Wrote creatively on blog posts; - Communicated with studios, assistants and clients on each project; - Worked collaboratively with a team for brainstorm sessions. Major campaigns included: PARADE Magazine “What People Earn Issue”, The Empire State Building, Walt Disney Studios and Everydayhealth.com. From December 2010 to March 2012 (1 year 4 months) CBS College Sports Marketing Ambassador @ Used social media marketing tools such as Facebook, Twitter, Gchat, and email blasts to promote new products from Powerade and Emergen-C brands on the University of Delaware campus. Contributions: - Setting up stations at intramural sports games to promote the new Powerade and Emergen-C products - Working with a team to secure new outlets to promote the Powerade and Emergen-C flavors - Coordinating with the intramural department to follow rules and regulations of the University of Delaware - Scheduling bi-weekly samplings with organizations on campus, such as Relay for Life, UDance, and varsity sports teams - Reporting back to the program coordinator at CBS with sampling recap reports and next steps From August 2010 to May 2011 (10 months) Hewlett Packard & Beats Audio Brand Ambassador @ Worked as a brand Ambassador for Hewlett Packard/Intel and Beats Audio Headphones to promote the recent collaboration between HP and Beats Audio Headphones. Responsibilities included: - Collaborating with student groups on campus to plan promotional events - Driving traffic to the HP website - Creating marketing strategies with the account coordinator at MRY - Submitting weekly recap forms - Writing press releases - Blogging daily about events - Submitting ideas and uploading pictures and videos to the HP/Intel portal. Accomplishments: - Recognized out of the 30 schools for top ideas, top photos and top videos - Received third highest number of HP website hits out of the 30 school participating, which was over 5,000 hits in a week From May 2010 to May 2011 (1 year 1 month) Proctoer & Gamble Brand Ambassador @ Worked as a brand ambassador on University of Delaware's campus to promote Proctor & Gamble's "ReadyU" campaign targeting college students. Responsibilities included: - Updating Proctor & Gamble's Facebook Fanpage weekly with campus events and advice for students - Marketing Proctor & Gamble to college students through meeting with organizations on campus and use of Twitter and Facebook - Working with the other two ReadyU Ambassadors to plan events, research content for the Facebook Fanpage, and monitor user generated content - Coordinating with the Proctor & Gamble program director to give status reports and next steps Accomplishments: - Earned the award for Editor of the Week - Offered a second internship to be a brand ambassador for the HP/Intel and Beats Audio program. From October 2009 to December 2010 (1 year 3 months) Gatorade Brand Ambassador @ Worked to promote the Gatorade "G Series" campaign at national women’s lacrosse tournaments. Responsibilities included: - Promoting and distributing the new Gatorade “G series” to parents, players, and referees - Educating attendees about the benefits of the products - Serving as a liaison between parents, players, directors of tournaments and event staff From June 2008 to August 2010 (2 years 3 months) Bachelor of Arts (B.A.), Communications and English @ University of Delaware Julie Urban is skilled in: Facebook, Social Media Marketing, Blogging, Social Media, Marketing Strategy, Social Networking, Online Marketing, Editing, Marketing, New Media, Email Marketing, Event Planning, Advertising, B2G Marketing, Public Speaking
Content Marketing Specialist
December 2014 to Present
Milford Enterprises, Inc.
Marketing & Design Consultant
September 2012 to January 2015
Centre Consulting, Inc.
September 2013 to December 2014
September 2012 to October 2014
Baltimore, Maryland Area
National Academy of Sciences
February 2012 to September 2013
Washington D.C. Metro Area
The Warren Showcase
Social Media Director and Editor
April 2008 to September 2013
The Chapter Media
Social Media and Public Relations Assistant
December 2010 to March 2012
CBS College Sports Marketing Ambassador
August 2010 to May 2011
Hewlett Packard & Beats Audio Brand Ambassador
May 2010 to May 2011
Proctoer & Gamble Brand Ambassador
October 2009 to December 2010
Gatorade Brand Ambassador
June 2008 to August 2010
DLT Solutions is a public sector IT solutions provider, specializing in data consolidation, virtualization, cybersecurity, and cloud computing. As the Content Marketing Specialist at DLT, I create and curate content across several platforms to produce engaging written, videographic, and photographic content. DLT Solutions is a public sector IT solutions provider, specializing in data consolidation, virtualization, cybersecurity, and cloud computing. As the Content Marketing Specialist at DLT, I create and curate content across several platforms to produce engaging written, videographic, and photographic content.
What company does Julie Urban work for?
Julie Urban works for DLT Solutions
What is Julie Urban's role at DLT Solutions?
Julie Urban is Content Marketing Specialist
What industry does Julie Urban work in?
Julie Urban works in the Marketing and Advertising industry.
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