Julie Laird's Email Addresses & Phone Numbers

📖 Summary

I love to be around people. I'm a marketing professional with over fourteen years experience in advertising, public relations, promotions, special events and brand licensing. My industry experience includes juvenile products, consumer goods, toys and collectibles, healthcare and educational software. Specialties: Brand development & management, advertising, market research, marketing product development, retailer co-op & consumer promotions, communications, public relations, licensing and special events.Director of Marketing @ From December 2013 to Present (2 years 1 month) Marketing Manager @ Responsible for developing and maintaining marketing strategies to meet company objectives. Execute and evaluate customer research, competitor data and implement marketing and promotional plans as needed. Responsible for increasing consumer brand awareness. Develop new product fashions, collateral, and packaging. Oversee all marketing, advertising and promotional staff and activities. From August 2011 to Present (4 years 5 months) Licensing & Communications Manager @ Responsible for the management of all licensing, advertising, consumer promotions, public relations, trade shows, website and hobbyist club activities. - Leveraged Lionel’s brand equity by expanding the licensing program, and increasing profits over 100% within two years while managing over 40 licensees and 200+ products. - Solicited new licensees, negotiated contract terms, reviewed licensees’ product sample and collateral submissions. - Created new Lionel licensed art for licensees to access, through a successfully launched online style guide while revamping the face of the licensing program through collateral materials. - Developed the corporate public relations plan. - Built proactive relationships with media while coordinating interviews and on-site tours with national media. - Developed annual consumer promotions with national brands such as Pepsi, Wendy’s, Mervyn’s and Amtrak. - Responsible for executing all promotions and special events for the centennial celebration of Lionel including an unveiling of an official Lionel United States postage stamp. - Planned and implemented all Lionel special events including trade shows, Visitor’s Center open houses and club conventions. - Managed and promoted the 50+ year old Lionel Railroader Club to over 32,000 active model train hobbyists. From 1997 to 2004 (7 years) Public Relations Account Executive @ Responsible for all public relations and special events for health and care superstore, MedMax. - Managed all client media relations. - Developed story ideas, composed news releases and targeted media lists that successfully lead to three cover stories within one year. - Created, presented and managed client’s public relations and promotional budget. - Planned and executed store grand openings within budget. From 1996 to 1997 (1 year) Public Relations & Special Events Coordinator @ Oversaw all aspects of the company's public relations and trade show activities. - Successfully publicized theLINQ, a safe, cost effective and start-up Internet program for schools. - Developed the company’s first press kit. - Managed all media inquiries. - Oversaw all aspects of the company’s trade show activities. From 1993 to 1996 (3 years) Journalism @ Michigan State University From 1989 to 1993 Bishop Foley