Marketing and social media executive with 15 years experience with marketing & social media strategy, branding, product launch, event management and community outreach. After a succession of roles in the high tech and event industry, I founded JM@rketing in 2009 and became an outsourced marketing executive for startups without the resources to hire a full time in- house marketing team. I have a focus on digital marketing and social media programs to help drive traffic, generate leads and grow sales. Since 2009 I have successfully lead marketing activities of a variety of companies, functioning as both a leader and a doer. Typical projects : - outsourced web marketing services to replace in-house marketing team or offer additional support, strategic planning and coordination of suppliers - Shape and execute company's web and digital marketing programs to achieve business goals - Carry out digital and web marketing campaigns - Manage, grow, and optimize traffic to corporate website and blog - Plan, implement and manage social media, advertising and SEM - Run the content strategy, webinar program, events, email marketing, and co-marketing with partners - Plan and execute online lead & demand gen strategy and budget - Oversee design and development work related to web/digital marketing activities - Track, measure, and report marketing metrics Specialties: • B-to-B, high tech, SaaS, cloud, events, internet, career, education, non profits, regulated markets (biotech, food...)... • Strong experience targeting executives, geeks and mom audiences in national and international environments • High-tech lover & computer-literate performer with extensive software proficiency & analytical skills • Loves to learn, enjoys to be constantly challenged and thinks with both sides of her brain • Native French speaker, fluent in English and Spanish, beginner in Italian.

Founder, Outsourced Marketing and Social Media @ JM@rketing is an outsourced online marketing firm dedicated to providing strategy and implementation services for businesses, start-ups and non-profits looking to fully leverage the internet to generate leads, increase brand awareness and grow sales. => Serving clients around the world through outsourced marketing: Lead/demand generation strategy & paid, earned, owned campaigns - lead gen, lead nurturing, lead scoring, demand generation programs, - advertising (display, social advertising, remarketing, PPC) - content marketing and SEO, - webinars & events marketing Customer engagement - social media, - referral and engagement programs - marketing automation and email marketing, Customers include companies in B2B, SaaS, cloud, events production, high tech, ecommerce, biotech, finance, health, food, non profits. From 2009 to Present (6 years) San Francisco Bay AreaCo Founder & CMO @ Health & wellness startup initially targeting women with an IoT device. The project is now pivoting and, while I still happily discuss it with the CEO on a regular basis, I am no longer keeping the same level of commitment on top of my own outsourced marketing business. From 2014 to 2015 (1 year) Chief Marketing Officer @ AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Silicon Valley and around the globe. AO editorial & event programming covers digital media, entertainment, cloud computing, mobile technology, and greentech. Tony Perkins, co-founder of Red Herring magazine and CEO of AO, helped ignite the social media revolution in 2003, and is now launching a completely new online media and social network with enhanced social networking and social data recommendations and analytics. Employed full time until the company lost funding Achievements: => Designed and drove a comprehensive demand generation program => Initiated and developed new major strategic partnerships including the launch of an online event TV (key differentiator in the tech event industry for sponsoring and sales) or the launch of an International event in partnership with the Australian Government, medias and other top organizations… => Led a cross-functional team that launched and managed 7 major events on time and on budget From 2012 to 2013 (1 year) San Francisco Bay AreaProduct Marketing Manager @ Product Marketing Manager | 2005 to 2009 • Design, promote and manage a high volume, high frequency portfolio of 50+ paying events per year • Determine on/off-line marketing and communication strategy • Responsible for activity strategic monitoring • Specialized on “Information Technology Executives” market Achievements: ==> Developed an ecosystem of experts, speakers and influencers to rely on of product design and promotion ==> Elevated market penetration by increasing annual category sales by 140% thanks to new segments launches, innovative marketing strategy and new partnerships ==> Increased our Annual IT Congress profitability from 32% to 56% thanks to customer needs assessment, an innovative positioning and a new go-to-market strategy Product Manager | 2004 to 2005 Research, develop and produce niche-oriented conferences and trainings for business executives - Conduct market research on potential conference topics, identify new target markets, - Manage complete conferences life cycle: develop, test, launch and manage on site Achievements: ==> Created 3 best-sellers based on market research and product testing ==> Identified new target markets and micro audience profiles with high conversion rates From 2004 to 2009 (5 years) Corporate Marketing Communication Specialist - Telecom Software Division @ Achievements: - Created and maintained sales enablement tools, marketing/promotion tools, websites, webinars… - Coordinated worldwide events - Improved drastically collaboration with ww sales and pre-sales teams From March 2001 to August 2002 (1 year 6 months)

Master of Science in Management, Marketing @ SKEMA Business School Sophia Antipolis From 1999 to 2003 Classes Preparatoires @ Saliege From 1997 to 1999 Julie Candelon is skilled in: Online Marketing, Marketing Strategy, Social Media Marketing, Lead Generation, Web Analytics, E-commerce, Content Strategy, Online Advertising, Email Marketing, Online community management, B2B, Copywriting, SEO, Blogging, Social Networking