Julie brings over 15 years of marketing and communications experience serving clients in industries including software, energy, telecom, food, health care, manufacturing, automotive and non-profit. She has worked with well-known and obscure brands to raise awareness, establish branding best practices, create and manage campaigns, streamline processes and make data-driven marketing and communications decisions.
Specialties:
• Branding, Brand Strategy
• Marketing Communications
• Campaign Planning & Management
• Digital Advocacy
• Web & Creative Strategy
• Project Management
Senior Manager, Integrated Marketing @ Coordinates and manages corporate marketing initiatives
Manages creative services for demand generation, PR/thought leadership, events, partner marketing, and other business needs, with in-house, freelance and agency teams
Ensures creative assets support business & revenue goals and are consistent with Abila brand and messaging
Facilitates team coordination and execution of integrated marketing campaigns and fulfillment of sponsorship, marketing and advertising agreements
Began as a Contractor, 10/14-5/15 From June 2015 to Present (7 months) Austin, Texas AreaMarketing Contractor @ From October 2014 to May 2015 (8 months) Austin, Texas AreaVice President - Digital + Creative @ Developed strategic recommendations and provided counsel for clients in branding, marketing, digital advocacy and web & creative strategy
Managed cross-functional teams including senior digital strategists, creative directors, writers, web developers, multimedia artists, social media managers & vendors
Supported clients in energy, automotive, telecommunications, healthcare and manufacturing industries & grassroots coalitions with projects including: brand audits, advertising, collateral, social media, websites, e-marketing and online mobilizations
Began as a Contractor at Public Strategies, 3/10-8/10 From March 2010 to June 2014 (4 years 4 months) Marketing & Communications Manager @ Directed marketing & communications function including strategy, positioning & messaging, branding, media relations and print & online communications
Cultivated relationships with multiple media sponsors that provided $3-$22K of in-kind promotional support with each solicitation
Increased media hits from 12 to over 55 each subsequent fiscal year. Promotional story pitches consistently picked up by the media. Served as primary promotional spokesperson to the media.
Developed, wrote and edited content for Museum communications to donors, members, volunteers, Museum visitors and media including collateral, print and enewsletters, Director’s Corner emails, presentations, website, fact sheet, press releases and PSAs
Supervised graphic designer, membership assistant and 1-2 semester interns. Managed marketing and photography volunteers and outsourced print, web and design firms and vendors. From July 2006 to January 2010 (3 years 7 months) Senior Account Manager @ Acted as liaison between client and agency and ensured marketing projects ran smoothly. Responsible for project delivery on strategy, on time, on budget and ensured client satisfaction.
Managed development of catalog and direct mail projects for Toshiba Digital Product Division to consumer and SMB audiences. Analyzed performance metrics for each piece on a monthly basis and developed recommendations for future marketing pieces based on results. From April 2005 to March 2006 (1 year) Creative Services Principal @ Oversaw development of integrated advertising/marketing campaigns for multiple clients
Managed integrated, 10-week education campaign for a bond referendum in Houston for a public agency: 5 print ads, 3 direct mailings, +40 pieces of collateral, website, 3 TV spots & 10 radio spots. Passed with 52% of the vote.
Worked onsite as a MarCom Manager for 8 weeks at Fortune 1000 company
Began as an Account Executive - promoted in 16 months From March 2003 to January 2005 (1 year 11 months) Account Manager @ Facilitated development of deliverables for 3 international product launches totaling $2M in billings for the Compaq account, now HP. Deliverables included print collateral, interactive, direct & e-marketing elements. Coordinated efforts from strategy development to execution & delivery on expedited schedules.
Began as an Assistant Account Manager - promoted in 11 months From March 2001 to June 2002 (1 year 4 months) Traffic Manager/Creative Project Manager @ Participated in a college internship program for two summers prior to full-time employment. Supported the traffic and account services departments. From June 1999 to February 2001 (1 year 9 months)
Bachelor of Business Administration, Marketing @ The University of Texas at Austin From 1995 to 1999 Incarnate Word High School From 1991 to 1995 Julie Almaguer is skilled in: Integrated Marketing, Social Media Marketing, Marketing Communications, Press Releases, Strategic Communications, Public Relations, Corporate Communications, Social Media, Marketing, Sponsorship, Crisis Communications, Internal Communications, Message Development, Media Relations