Semester abroad, 3.8 GPA @
John Cabot University, Rome, Italy
Marketing & Communications Associate @ From July 2015 to Present (4 months) BostonSenior Communications Coordinator @ Assist in developing and executing marketing communications strategies for the company’s 14 specialty insurance business lines located across the U.S. Implement internal and external communications and marketing efforts including website content, social media, public relations, investor relations, marketing collateral, e-newsletters, and
Marketing & Communications Associate @ From July 2015 to Present (4 months) BostonSenior Communications Coordinator @ Assist in developing and executing marketing communications strategies for the company’s 14 specialty insurance business lines located across the U.S. Implement internal and external communications and marketing efforts including website content, social media, public relations, investor relations, marketing collateral, e-newsletters, and blogs. Foster company culture by managing internal events and overseeing the community giving activities of our Charitable Trust. From October 2013 to July 2015 (1 year 10 months) Junior Account Executive @ Assisted in managing the PR, marketing and communications activities for a diversified group of clients, including those specializing in legal services, healthcare, commercial real estate, e-commerce, and nonprofit organizations. Executed strategies for clients in the areas of public/media relations, website/CMS/content management, social media, email marketing, advertising/marketing collateral, and event planning.
-Worked with a premier Boston hospital to create and manage “Walks of Life” campaign to promote benefits of walking. Successfully recruited local celebrity participants and managed the interaction, leading up to successful Boston Heart Walk event. Developed campaign collateral and implemented digital marketing, media and social strategy (with reach of 11,000+ Facebook fans). Researched and developed story pitch that resulted in major Boston Globe story on event participant who was a patient of the hospital.
-After winning competitive client business, worked from start to finish to launch a profitable online art gallery, including developing branding (name, tagline), website site map and content, and PR/marketing strategy.
-Received ‘Best Real Estate Deal of the Year’ award by Boston Business Journal and Silicon Valley Business Journal’s ‘40 Under 40’ award after writing and submitting compelling nomination submissions for clients.
-Designed email templates and wrote content for clients that were distributed to customer bases of up to 3,000 and received average open rates of 30-40%.
-Worked closely with prominent Boston doctor to write a byline article on his behalf, which was published by Mass Medical Society and ran in more than 12 local Massachusetts newspapers.
-Secured client participation in expert business panels at events hosted by publications and industry associations, which resulted in post-event media coverage. From August 2012 to September 2013 (1 year 2 months) Waltham, MassachusettsPublic Relations Assistant @ Provided general assistance to strategic and crisis communications firm located in Boston's Financial District that caters to C-level suite executives and an array of corporate clients.
- Helped develop strategic communications plan for major insurance conglomerate.
- Edited crisis communications management plans for use by C-level executives.
- Built critical news media database in conjunction with fast-breaking national crisis involving a pharmacy compounder. From December 2007 to July 2012 (4 years 8 months) 101 Federal Street, Boston, MAInvestment Marketing Analyst (co-op job) @ Assisted in day-to-day marketing and communications strategies in the Investment Management Services department. Wrote marketing material for product launches, assisted with quarter-end reporting, summarized economic outlooks for internal newsletters, and developed presentations for board meetings. Created novel fund comparison to measure past performance, reporting qualitative and quantitative findings to upper management.
Employed through Northeastern University's six-month, co-operative education program. From January 2011 to July 2011 (7 months) 601 Congress St, Boston, MAAdvertising Coordinator (co-op job) @ Retrieved and confirmed film advertisements with value of up to $750,000 in national newspaper publications for major studios such as Disney, Paramount, and Miramax. Promoted film screenings at local Mass. theatres, secured and facilitated media attendance.
Employed through Northeastern University's six-month, co-operative education program. From June 2009 to January 2010 (8 months) 545 Boylston Street, Boston MA 02116
Bachelor of Arts (BA), Communications, 3.85 GPA @ Northeastern University From 2008 to 2012 Semester abroad, 3.8 GPA @ John Cabot University, Rome, Italy From 2011 to 2011 Bachelor of Science (BS), Marketing @ Penn State University From 2007 to 2009 Medway High School From 2003 to 2007 Julianne Grillo is skilled in: Adobe Acrobat, Avid, CMS, Magento, Microsoft Office, Morningstar, MyMediaInfo, Photoshop, Proficient on PC & Mac, Protool, Wordpress, WordPress, Blogging, Advertising, Editing, Social Media, Public Relations, Media Relations, Email Marketing, Marketing Communications, Strategic Communications, Social Networking, Management, Content Management, Community Development, Strategy, Crisis Communications, Event Management