Julia Pearce's Email Addresses & Phone Numbers

📖 Summary

A commercial, senior marketer with over 10 years experience in brand and promotional strategy, specialising in fashion and beauty retail. Achievements include driving double digit sales growth; spearheading the Sunglass Hut principal sponsorship of London Fashion Week, the successful pitch for Luxottica Retail to launch and operate John Lewis Opticians and the roll out of Elemis into UK department stores. A diplomatic leader with an entrepreneurial spirit and eye for opportunities, who works within a framework of complex policies, standards and procedures.Head of Marketing @ Head of Marketing Retail UK, Ireland, Netherlands & Germany - Luxottica Group S.p.A. World leader in premium eyewear (proprietary brands Ray-Ban, Oliver Peoples and Oakley & licensed brands including Chanel, Prada, Burberry, Michael Kors and Tiffany) + 7,000 retail stores. €7.5bn turnover. A member of the senior leadership team, reporting to the Managing Director, Northern Europe. Responsible for Retail Marketing in Northern Europe. The network includes Sunglasses concessions and Opticians in Harrods, John Lewis, Selfridges, de Bijenkorf, KaDaWe and House of Fraser and Luxottica-owned chains, Sunglass Hut and David Clulow Opticians. Responsible for the improving brand perception of Sunglass Hut in the UK through targeted campaigns, collaborations and as principal sponsor of London Fashion Week. Main role is to lead marketing strategy and create plans to improve brand equity and commercial results, overseeing all activity for a complex portfolio of retail chains and concessions (white label and branded). Main responsibilities: • Leading the marketing team • Brand strategy & marketing plans • Advertising and media • CRM & Digital including performance marketing • Sponsorship • Social Media • Visual merchandising • Promotions • Customer Centricity (NPS) • Managing agencies and suppliers • Marketing & PR budget Achievements as a leader of new business/partnership propositions • Successful London Fashion Week principle sponsorship pitch for British Fashion Council • Award of contract to operate John Lewis Opticians • New lease applications for Heathrow and Gatwick airports resulting in renewal and improved locations From December 2011 to Present (4 years 1 month) London, United KingdomMarketing Manager @ British skincare and spa brand available in over 1,500 locations including spas and salons, department stores, airports and QVC. Managed the Marketing department and brand plans in a dynamic, entrepreneurial environment. Responsible the full marketing mix and P&L, delivering sales growth for UK and international markets. Developed and executed new product launch activity; promotions and gifting; VM and POS; trade and consumer advertising, events/sponsorship; digital marketing, social media and B2B communication. UK department stores and World Duty Free, eCommerce, UK spa network, QVC and British Airways. Key achievements: • Launched Elemis into UK and international department stores 2005/6 including John Lewis and Harvey Nichols. Managed the project from concept to roll-out, reporting to Senior Management. Main liaison with Retail partners and shop fitters, secured unprecedented levels of marketing support from Retail partners. • QVC sales and marketing added to remit in 2008. Increased sales by 83%, building Elemis to no.1 beauty brand from no. 3. Nurtured relationships with key QVC personnel, identified opportunities including premium toiletries and improved allocated air-time, inventory and CRM. Successfully pitched Elemis to QVC USA, launching in 2009 and achieved QVC’s fastest ever online launch. • Promoted to Marketing Manager in 2008 (from Retail Brand Manager), expanding responsibility to all international distribution channels. Restructured the marketing department, developed a talented and productive team. Delivered marketing plans which drove in excess of 20% growth in turnover each year. From 2005 to December 2011 (6 years) London, United KingdomBeauty Marketing Coordinator @ From 2003 to 2005 (2 years) London, United KingdomBachelor’s Degree, Marketing and Promotion, 2:1 @ University of the Arts London From 1999 to 2002 High School, A-Levels & GCSEs @ Stroud High School From 1992 to 1999 Julia Pearce is skilled in: Fashion, Marketing, Merchandising, Beauty Industry, Brand Management, Luxury Goods, Cosmetics, Marketing Strategy, Retail, Marketing Management, Brand Development, Market Planning, Visual Merchandising, Brand Awareness, FMCG, Marketing Communications