As a Principal Owner and the Executive Managing Partner of Rational Interaction, Joseph Debons has shaped Rational’s culture to embrace grit, tenacity and entrepreneurial spirit to achieve its goals and exceed expectations at every turn. With extensive market experience ranging from tier-one investment banking to global marketing leadership and aggressive growth-management, Joseph is an expert in strategic thinking, getting to market and producing impact at scale. Since joining Rational in January of 2012, Joseph has been a key driving force behind the company’s unwavering year-over-year growth performance, achieving over 20X top-line growth, a 10X increase in full-time employees and multiple top rankings for the fastest growing businesses in the Puget Sound region over the past three years. Joseph has also been instrumental in building the company’s enterprise client roster, which is rooted in deep partnerships and long-standing service engagements with numerous marquee national and global brands, including Microsoft, Acer, Amazon, Google, Cisco and the Seattle Seahawks. Today, Joseph remains responsible for top-line revenue growth and oversees all business management and financial reporting frameworks for the company. He also provides management optics and optimization strategies to increase gross margin and bottom-line profitability. Beyond his role as a senior business leader, Joseph continues to provide strategic advisory for Rational’s largest clients. Joseph is a Masters Merit graduate of the London School of Economics and a double-degreed summa cum laud graduate of Washington State University’s Honors Program. Outside of Rational, Joseph is an active entrepreneur and go-to-market coach for several businesses across the western seaboard. Specialties: Growth management, executive leadership and business management, start-up and corporate development, go-to-market strategies and planning, business strategy, digital marketing, influencer engagement

Principal, Executive Managing Partner @ Rational is a new kind of full-service, integrated agency with proven ability to deliver across the enterprise. We are strategically focused, results driven and customer obsessed. Based in Seattle, our award-winning digital practice brings clients’ business goals to life through engaging brand experiences that raise awareness, inspire discovery and drive adoption. Rational’s proven consulting practice helps clients tackle their toughest ongoing challenges across marketing, operations, engineering and IT. Rational’s clients consist of some of the world’s biggest brands. http://rationalagency.com/ From January 2012 to Present (4 years) Greater Seattle AreaGroup Product Marketing Manager @ Server & Tools Division - Heroes Happen Here Global Launch Leadership Team - Technical Computing Global Launch Lead - Global Community Launch Program Inception & Global Lead - Modeling the World Inception & Global Lead - Microsoft High Performance Computing Global Marketing Lead - TechNet Edge Inception and Co-founder - Microsoft Insiders Global Influencer Engagement Program Inception From 2006 to 2011 (5 years) Business Incubation Strategist @ From 2006 to 2006 (less than a year) Greater Seattle AreaMarketing Strategist @ From 1999 to 2001 (2 years) Greater Seattle AreaAssociate, Fixed Income Trading & Sales @ From 1993 to 1998 (5 years)

Master of Science (MSc), Concentrations in: Global Market Economics, International Political Economy, Network Theory, Merit Thesis @ London School of Economics and Political Science From 2005 to 2006 BA in Political Science, Concentration in: International Relations & Political Economy, Political Psychology, summa cum laude @ Washington State University From 2003 to 2005 BA in Global History, Military History & Strategy, summa cum laude @ Washington State University From 2003 to 2005 Applied Mathematics @ University of Washington From 2000 to 2002 Joseph Debons is skilled in: Product Marketing, Product Launch, Storytelling, Go-to-market Strategy, Product Planning, Product Management, Sales Enablement, Demand Generation, Multi-channel Marketing, Analyst Relations, Product Requirements, Partner Management, Messaging, SaaS, Competitive Analysis