After optimizing the New England Power Grid and Electricity Pricing Forecasts (http://bit.ly/power-grid-opt), I am now optimizing marketing processes to explode the growth of small businesses. As a 15-year data and result driven Online Marketing Director with industry leading results, my 6 year R.O.I average is currently 423%. I am truly a serial optimizer. From the first car I owned, to optimizing a website where 3 keywords are valued at $ 25 million / month, I am driven to improve. Here is a quote from a recent client; "Joe brings unmatched enthusiasm and energy to every engagement. He exhibits a true investment in his clients and seeks to optimize every opportunity for the client's benefit. "​ I am very visual and creative, and like to think outside the box. Another client had a fitness watch they were bringing to market and were looking for creative strategies. My work showed Jenny Craig had been recently purchased and it too was looking for a way to recapture lost market share. I put together the plan and people where the watch company and Jenny Craig were both able to mutually benefit. One of my specialties is mobile video advertising. I produce (a) Review Commercials, (b) Product Demo's, (c) Service Demo's, and (d) Product Overviews. I am an expert advertising on Facebook, AdWords, and YouTube, plus other social media channels. On Facebook I achieved views as low as $ 0.001 / view. At this rate you can get 100,000 video views for $ 100. And I have been able to convert these views into clicks for $ 0.08, and conversions as low as $ 7.26 (as compared to $ 112). Please click on the Orange Slide Presentation below this summary titled; "How to 2x, 3x, or 10x Your Business Revenue in 12 Months." In the presentation there are embedded videos I have produced which I referenced above. If you want to discover how much I can grow your business in the next 12 months, just give me a call at 617-903-0864 or email me at jconroy@innovitae.net.

SEO-SEM Director | Online Marketing | Social Media Manager | Lead Generation | Business Growth Coach @ Innovitae is a full-range provider of online marketing services and automation strategies focused on producing exceptional measurable results for its clients. We work closely with our clients, learning and understanding all of their goals and concerns to a degree where we become an integral part of their sales and revenue team(s). We are experts at generating traffic, whether it be SEO, SEM, Social, or Email. We at InnoVitae utilize a multitude of keyword research and competitive analysis tools which enables us to get up to speed very quickly in any market. Our tools we use are so intensive, they are able to tell us the best organic and paid keywords of your competitors, and the best performing ads also. With Social Media, we are able to find and segment your best audience(s) on the 4 major social media platforms; especially Facebook and Google Plus. With Facebook, we are capable of targeting your competitor's group members, with ads that include the town and state the group member resides in. Recent Accomplishments ● Improved sales for a home improvement company by 47%. ● Improved lead generation of an Oil and Gas financial company by 985%. ● Increase lead generation for a software company by 1,196%. ● Increased electrical aggregator client acquisition by 1,200%. ● Increased lead generation for an industrial company by 675%. ● SEO program increased the organic SEO traffic value from $ 200,000 to $ 1,450,000 / year. ● 3 Month SEO R.O.I Average of 1,196% ● Organic SEO Visibility: Up by 2,543% (971 keywords primary / 8,600 secondary) ● Reduced Ad Spend by 128% and increased Click Through Rate by 34% Areas of Expertise: Marketing Automation Lead Generation New Business Development SEO SEM Social Media Facebook Marketing Google Adwords Email Marketing PPC Keyword Analysis Online Reputation Management Start-ups Online Marketing Social Media Marketing Strategic Planning From May 2006 to Present (9 years 8 months) Greater Boston AreaDental Marketing Director - Dental SEO - Online Lead Generation for Dentists @ Advanced Dental Marketing Group is a national dental online marketing company serving the marketing needs for dentists and cosmetic surgeons. We have developed proprietary systems, processes and technologies in order to increase your dental practice revenues for both your routine and cosmetic services. Our average annual projected revenue is $ 352,000 with a maximum of $ 1.057 million using our marketing programs. This corresponds with an ROI range of 1,400 to 4,200% ROI (One of our clients achieved an ROI of 4,300%.) In addition to our SEO and SEM services, we produce 60 second "Review Commercials" for your practice. These Review Commercials highlight your 5-star reviews you have achieved with your patients. You can learn more about the review commercial program here --> https://www.youtube.com/watch?v=DbF_A2yV384 With each Review Commercial asset we produce for you, we then build a comprehensive marketing program around it. Here are just 1 example for a "Review Commercial". >> https://www.facebook.com/1395532504110835/posts/1400891210241631 > https://www.facebook.com/1395532504110835/posts/1400323970298355 From February 2010 to Present (5 years 11 months) SEO-SEM Director (Consultant) B2B Lead Generation @ Oversee and manage the search engine optimization activities for ownCloud.com based on the strategic implementation plan developed for the company. The goal of this plan is to significantly increase the organic traffic to the main owncloud.com website within 12 months. I am working closely with the owncloud.com management team in orchestrating a larger company growth plan which positions owncloud.com for a merger, acquisition, or IPO. Working with a multitude of teams, I am moving ownCloud.com forward and rapidly in the search engine optimization space through "thought leadership" activities and technologies. 8 Month Performance Results: 1. The SEO program increased the organic SEO traffic value from $ 200,000 to $ 1,450,000 / year. 2. ownCloud’s SEO Traffic Value ($) is Outperforming Accellion & Synplicity’s by 32 and 16% respectively (Source –SEMRush.com) 3. In RAW Lead Data Test: Organic Traffic Produced 15,700% More Leads than Social 2,450% More Leads than AdWords, 345% More Leads Than Referral Traffic (Source –Lead Forensics) 4. 3 Month R.O.I Average for OwnCloud’s SEO program is 1,196% 5-Organic SEO Visibility: Up by 2,543% (971 keywords primary / 7,600 secondary) 6-Organic Traffic: Up by 93.85% (Average CPC $ 5.45) 7-Organic Impressions: Up by 145% 8-Organic Keywords Indexed: Up by 486% 9-Organic Top 100 Rankings: Up by 4,122% 10-Organic First Page Rankings: Up By 1,492% 11-Organic Top 3 Page Rankings: Up By 5,466% 12-Organic First Place Rankings: Up By 6,965% The primary group of keywords (971) were chosen based on a competitive filtering process for ownCloud's top 5 competitors including; DropBox, Box, Accellion, Egnyte and Syncplicity. For a keyword to be included it has to be ranked by at least one competitor in the top 100 of Google. The average number of competitors / keyword is 2.6. From July 2014 to May 2015 (11 months) SEO- SEM Strategist (Consultant) B2B Lead Generation @ Provide leadership, presentation, and strategy for Loomis Group clients in the SEO-SEM-SMO fields. Here I am an adjunct consultant who is inserted into any Digital Media Products Team and executing a coordinated digital media strategic plan for domestic and international corporations. Our primary focus is lead generation via digital media marketing. Each project would typically begin with: 1-Server and webpage load analysis 2-Website traffic analysis (referrals, time on pages, exit page) 3-Competitive Analysis 4-Keyword Analysis 5-On-Page behavior analysis for high value pages 6-Page Value Analysis - Determine the most valuable pages on the website After the completion of the analysis, I prepare a report and then present the report to the client via remote screen share or in person. The report would provide a road map on how to improve the value of existing webpages, so that the page received more views and time, via improved rankings. I would also work with the Conversion Rate Optimization (CRO) team to increase actions by the web visitor. Here we utilized heat maps to optimize our web page CTA element positions. Loomis Group's clients included Google, Dell, Ferrari, Dropbox, StubHub, Cisco, and Vizio. From 2011 to May 2015 (4 years) Business Growth Coach | Automotive SEO-SEM Director | Automotive Lead Generation @ Automotive Syndication New England is a national automotive online marketing company serving the marketing needs from small to large automobile dealerships. We have developed proprietary systems, processes and technologies in order to increase your dealership revenues for both your car sales and service department. In addition to our SEO and SEM services, we produce 60 second "Review Commercials" for your dealership. These Review Commercials highlight your 5-star reviews you have achieved in your sales and service departments. With each Review Commercial asset we produce for you, we then build a comprehensive marketing program around it. Here are just 1 example. 1-Facebook Mobile Video Advertising - Proprietary "Click-to-Call" feature which increases conversion rate by up to 200%. With our Facebook marketing experts, they are able to geo-target very specific audiences and car owners. Copy and paste this link below to your smartphone to experience the click-to-call feature. >> https://www.facebook.com/?feed_demo_ad=6022722677587&h=AQBJolRs0Abp4g5n > https://www.youtube.com/watch?v=30574qlNpN8 From June 2014 to March 2015 (10 months) Greater Boston AreaAmazon Marketing Expert & e-Commerce Director | Business Development @ This is what we do to achieve ROI's over 2,000%. Amazon Master Marketing Strategy List :: 1-Employ InnoVitae Video Production Company (60 second Reviews and Product Demos) -YouTube Video Marketing -Facebook Marketing -Pinterest Marketing -Amazon Marketing -Google Marketing -Twitter Marketing 2-Employ New Traffic Sources - -YouTube Video Advertising (2,000 to 10,000 views for $100) -Pinterest (New Advertising Source - Great Results) -Facebook Video Post Advertising in Mobile News Feeds -Twitter Video Post Advertising 3-Improve Rankings in Amazon & Google -Use private blog network -Use proprietary Neural Network SEO program -Use proprietary social media syndication system -Use press release SEO skills -Use of Amazon Ads 4-Reviving Slipping or Dead Amazon Products -60 second product review -Press Release -Special use of Amazon ads -Reviews 5-Press Releases -Revive Products with Slipping Sales -Increase Brand Awareness -Google SEO -Amazon SEO 6-Increase Amazon Reviews -Use AMZ System & Amazon Feedback Genius -Revive Slipping Products -Boost New Products 7-Get Amazon customers to join your mailing list -Build an evergreen sales funnel for each product type -Upsell each customer to more products -Get customers to provide feedback for product development -With a large email list, each product launch becomes an instant best seller 8-Implement Proprietary Product Sourcing Process -14 point selection criteria provides a GO/NO GO calculation -A $10/hour person can do the work -Provides 25 New products to consider each week -From 25 products, management chooses top 2-3 From February 2013 to February 2015 (2 years 1 month) Greater Boston AreaSEO, SEM & Social Media Manager | Roofing Lead Generation | Marketing Automation @ As the SEO, SEM & Social Media Manager, we achieved a revenue increase of 38.6% as compared to previous SEO management firm over a 12-month period. This achievement is the result of working with the Owner and Management Team to determine online branding and revenue goals. From there, I developed an online search engine & social media optimization plan involving the establishment of internal and external teams. My teams implemented the following items via a strategic implementation / optimization plan I have developed. Search Engine Optimization Social Media Optimization Web Design Conversion Optimization Mobile Web Conversion Social Media Manager Google AdWords (Text & Mobile) FaceBook Ad Campaign Email Marketing Online Reputation Management Online Marketing Google Analytics Keyword Analysis Lead Generation From April 2011 to November 2014 (3 years 8 months) SEO & Social Media Director | Electricity Aggregation Lead Generation | Online Marketing Automation @ Responsible for the design, organization, implementation and tracking of the SEO and Social Media programs for Resident Power, who is an electric power aggregator. As Director, I coordinate all resources and teams for successful completion of the strategic SEO-SMO plan. Part of the program involved designing, producing,and ranking online videos. Since the implementation of this SEO-SMO program for Resident Power, web traffic is up by 116%, and new client acquisition is up by 125%. Bart Fromuth, the Managing Director for Resident Power recently quoted; "...What a steal you are at $ 1,500 a month!" From November 2012 to May 2014 (1 year 7 months) CEO & CIO @ Advised various business entities on how to be more effective. Areas of Advisement: • Creating / Redefining the company’s mission and vision • Choosing and selecting an executive management team • Formation and development of the business plan • Formation, development and integration of the company financials • Product identification, market positioning, pricing, and distribution channels • Raising capital (debt and venture) • Identifying core issues of deficiency within the management, staff, facility, product development, IT, and sales areas. • Positioning the company for a merger or acquisition • Development of exit strategies for executives From November 2003 to December 2009 (6 years 2 months) CIO /CTO @ EnvaPower is a high-tech software company which provides electricity price forecasts for traders on the NYMEX. As CTO for EnvaPower I worked closely with the CEO, executive management, Board of Directors, and Board of Advisors in defining the vision and mission of EnvaPower. I was also a member of the Board of Directors. My strategic plan for the product development (software), its corresponding costs, personnel requirements, office and IT requirements were incorporated into the business plan. This was part of a 5-year, strategic plan with the end result being an acquisition by a customer of EnvaPower. In 2007 this goal was accomplished with the sale of EnvaPower for $ 12.28MM to one of its customers. Key Results: • Worked closely with the executive team in the formulation and execution of the 5-year business plan which enabled EnvaPower to grow from $ 0MM in 2000, to $ 17MM in 2007. • Developed 5 year strategic plan for all product development which involved developing (3) proprietary software systems. Of which one software technology was the first to use artificial intelligence algorithms to successfully predict electricity futures. • Lead architect for the development of a new software product which would improve the operability the New England Power grid system. • Defined software development teams • Lead architect for the IT operations • Spearheaded the design of EnvaPower’s “trading floor” operational center • Consolidated all IT infrastructure which was located in three different states into one “Cloud Computing” remote system • Worked with executive management team in positioning EnvaPower for an acquisition by one of its customers From February 2000 to November 2003 (3 years 10 months) Greater Boston AreaPresident, Chief Operating Officer @ CIO / CTO Envatec is a high tech hardware and software manufacturing company which served the environmental and industrial market spaces. As CIO / CTO for Envatec I developed (in conjunction with the CEO), a 5-year strategic plan which defined the hardware, software, manufacturing space requirements, IT / manufacturing employees, and IT infrastructure. This plan was incorporated into the business plan. In addition I was also the liaison between Envatec and the Fortune 500 companies which it served. Key Results: • “Best Practices” leader for strategic role in obtaining national contract with a Fortune 100 company. • Collaborated with the executive management team in the negotiations of a $ 45MM service contract with a Fortune 100 company. • Project Architect of a new Technology which won national recognition by the Department of Energy for greenhouse gas emission reduction. • Reduced manufacturing costs by 60% through analysis performance requirements and vendor realignment From October 1995 to January 2000 (4 years 4 months) Portland, Maine Area

MS-ENV, Environmental Engineering @ Kennedy Western University From 1993 to 1996 B.S, Marine Engineering @ Maine Maritime Academy Joseph Conroy is skilled in: SEO, SEM, Online Marketing, PPC, Email Marketing, Web Analytics, Social Media Marketing, Google Analytics, Google Adwords, Social Media, Strategic Planning, Marketing Strategy, Start-ups, Marketing, Strategy