Image of Jose Costa

Jose Costa

Group President, Paint & Collision

Chief Development Officer at Bojangles'​ Restaurants, Inc.

Charlotte, North Carolina

Section title

Jose Costa's Email Addresses & Phone Numbers

Jose Costa's Work Experience

Driven Brands, a Roark Capital Group Portfolio Company

Group President, Paint & Collision

October 2015 to Present

Charlotte, North Carolina Area

Maaco Corporation, a Roark Capital Group Portfolio Company

President Maaco, Driven Brands

March 2013 to Present

Charlotte, North Carolina Area

La Chaine des Rotisseurs

Board Member, Vice Chargé de Mission

July 2015 to Present

Charlotte, North Carolina Area

Jose Costa's Education

The University of Chicago - Booth School of Business

Master of Business Administration (M.B.A.) Strategy and Marketing

2009 to 2011

Northwestern University

Master of Science in Integrated Marketing Communications Direct Database and E-Commerce Markerting

2003 to 2004

Universidad Metropolitana (VE)

Postgraduate Integrated Marketing Communications

2002 to 2003

Jose Costa's Professional Skills Radar Chart

Based on our findings, Jose Costa is ...

Planners
Perceptive
Logical

What's on Jose Costa's mind?

Based on our findings, Jose Costa is ...

58% Left Brained
42% Right Brained

Jose Costa's Estimated Salary Range

About Jose Costa's Current Company

Driven Brands, a Roark Capital Group Portfolio Company

- Portfolio companies under management: Maaco, Carstar and Drive N' Style. - P&L management and development for over a 1,000 franchised paint and collision automotive body shops across North America. - Responsible for developing growth strategy and implementation roadmap to go from $1.2 billion in system sales to projected $2.5 billion in less than five years. -...

Frequently Asked Questions about Jose Costa

What company does Jose Costa work for?

Jose Costa works for Driven Brands, a Roark Capital Group Portfolio Company


What is Jose Costa's role at Driven Brands, a Roark Capital Group Portfolio Company?

Jose Costa is Group President, Paint & Collision


What is Jose Costa's personal email address?

Jose Costa's personal email address is jo****[email protected]


What is Jose Costa's business email address?

Jose Costa's business email address is j****[email protected]


What is Jose Costa's Phone Number?

Jose Costa's phone (704) ***-*390


What industry does Jose Costa work in?

Jose Costa works in the Automotive industry.


About Jose Costa

📖 Summary

Jose R. Costa has a background steeped in franchising, marketing, unit growth, enhancing customer experience and franchisee profitability amongst some of the most recognized brands in the world. He currently serves as Group President for Driven Brands where he leads Maaco, Carstar and Drive N’ Style. As Group President Mr. Costa is responsible for over $1.2 billion dollars in revenue and over a 1,000 locations across North America. Jose has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners and Roark Capital Group. Previous to his current role Mr. Costa was President of Maaco and prior to joining Driven Brands, Jose was Vice President of Marketing and R&D at BURGER KING® where he grew Latin America's EBITDA from $50 Million to $80 Million in 26 months. Jose also served as2 President of COSTA IMC, a branding and interactive marketing firm with focus on the U.S. Hispanic and Latin American segments. Mr. Costa has over 20 years of experience both on the client and agency side, working for brands like Young & Rubicam, Bank of America, PepsiCo, and YUM Brands. Jose has a Master's degree in Integrated Marketing Communications from Northwestern University and a MBA from University of Chicago.Group President, Paint & Collision @ - Portfolio companies under management: Maaco, Carstar and Drive N' Style. - P&L management and development for over a 1,000 franchised paint and collision automotive body shops across North America. - Responsible for developing growth strategy and implementation roadmap to go from $1.2 billion in system sales to projected $2.5 billion in less than five years. - Accountable for growing EBITDA contribution from $45MM to $90MM in less than five years. - Present quarterly business performance to Board of Directors, Roark Capital Group (PE sponsor). From October 2015 to Present (3 months) Charlotte, North Carolina AreaPresident Maaco, Driven Brands @ - P&L management and development for 500 franchised automotive body shops across US and Canada. - Responsible for developing growth strategy and implementation roadmap to go from $500MM in system sales to projected $1B in five years. - Grew EBITDA from $30MM to $55MM in 18 months. - Implemented culture for positive change among deeply rooted franchise system - Completed 400+ personal center visits with “listen for action” approach. Passed $20K/wk in Avg. Weekly Per Center Sales (1st time in Maaco History), Increased franchise engagement at annual convention 67% vs year ago. - Innovated and launched first ever Maaco concierge service in high traffic retail spaces, delivering hassle-free end-to-end Maaco customer care, generating $300K annual incremental sales per center. - Present quarterly business performance to Board of Directors, Harvest Partners (PE group). - Member of the executive team who sold Driven Brands from Harvest Partners to Roark Capital Group. From March 2013 to Present (2 years 10 months) Charlotte, North Carolina AreaBoard Member, Vice Chargé de Mission @ La Confrérie de la Chaîne des Rôtisseurs is an international gastronomic society founded in Paris in 1950. The Chaîne is based on the traditions and practices of the old French royal guild of goose roasters, whose authority gradually expanded to the roasting of all poultry, meat and game. It is dedicated to fine cuisine and promoting and developing the gastronomic values while at the same time widening its focus to table art. From July 2015 to Present (6 months) Charlotte, North Carolina AreaVice President, Marketing, R&D and Supply Chain, Latin America and Caribbean @ - Direct P&L accountability for 1,400 restaurants across 32 countries accounting for $2B+ annual sales. - Reversed 39 months of consecutive negative sales for Mexico (largest business unit). Drove immediate positive change in 3 months, moving SSS from -12% to +5%, trended positive for 30 consecutive months. - Drove and maintained double digit SSS growth in all top 15 markets across the region. - Implemented 3G Capital’s cost-cutting and financial restructuring approach, while leading and developing teams driving consumer insights, market research, product positioning and development, sales management, marketing communications, pricing, and brand experience. From January 2011 to March 2013 (2 years 3 months) Miami/Fort Lauderdale AreaPresident @ - Full service digital and branding marketing agency with focus in the U.S. and Latin American markets. Organizational responsibility for 250 team members across four offices (Colombia, Panama, U.S. and Venezuela) Main clients: Sony, DIAGEO, Ford, LG Electronics, Big Brothers Big Sisters (BBBS), Televisa, Toni Consumer Goods, and Grupo de Diarios America (GDA). - Sony Electronics: Developed ongoing multi-country marketing campaigns for U.S. Hispanic and Latin America. Sales grew 12% compounded annually from 2007-2011. - Ford: Developed online rewards program for Venezuela and Colombia which drove employee engagement (15%), lowered sales force turnover (25%) and increased sales (5%). From February 2007 to January 2011 (4 years) Miami/Fort Lauderdale AreaBoard Member, Chairman of the Strategy and M&A Committee @ - Spearheaded the acquisition of multiple firms across Latin America and the Caribbean. - Directed growth strategy, day-to-day operations, and business development for international expansion. From January 2005 to January 2011 (6 years 1 month) Miami/Fort Lauderdale AreaMarketing Manager @ Multicultural Marketing Manager - Managed all marketing mix components for U.S. Hispanic and African-American segments growing sales by 8.7% in the first year. Customer Experience Manager - Executed strategic development, implementation and measurement of new service platform for KFC. Reduced team member turnover by 15%, drove consumer satisfaction by 35% and increased sales by 8%. Associate Brand Manager - Managed segmentation, targeting, and positioning for the national launch of Variety Big Box Meal, drove incremental sales of $750 per restaurant (total system sales $4MM) in first year. Senior Analyst - Led Pepsico/KFC beverage analysis and strategy, drove system sales mix 35% in six months. From January 2005 to February 2007 (2 years 2 months) Louisville, Kentucky AreaResident Consultant, Small Business Marketing @ - Created a national segmentation and cluster analysis to better target affluent small business clients representing 60% of customers. Utilized a multi-tier segmentation considering frequency, recency, and monetary value of each customer group. Made formal recommendation for national plan affecting over 1.5MM clients with account balances of $250K-$10MM. From May 2004 to September 2004 (5 months) Charlotte, North Carolina AreaSenior Account Executive @ - Managed all marketing and advertising activities for Colgate Palmolive, Banco Mercantil, El Universal, and Jeep. - Led re-branding of Banco Mercantil, country’s second largest bank, including new multimedia efforts in TV, print, online, outdoor, and radio. New positioning drove incremental cross-selling and sign-up of new accounts by 11% in six months. - Participated in highly selective management trainee program, working across Young & Rubicam, Media Edge, and Wunderman. From June 1996 to August 2003 (7 years 3 months) Master of Business Administration (M.B.A.), Strategy and Marketing @ The University of Chicago - Booth School of Business From 2009 to 2011 Master of Science in Integrated Marketing Communications, Direct, Database and E-Commerce Markerting @ Northwestern University From 2003 to 2004 Postgraduate, Integrated Marketing Communications @ Universidad Metropolitana (VE) From 2002 to 2003 Bachelor of Arts, Languages and Business @ Universidad Metropolitana (VE) From 1996 to 2002 High School @ ECA From 1989 to 1996 Jose Costa is skilled in: Integrated Marketing, Marketing Strategy, Strategy, Customer Insight, Marketing Communications, Advertising, Market Research, Creative Direction, CRM, Marketing, Cross-functional Team Leadership, Business Strategy, Mobile Marketing, Analytics, Digital Marketing


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In a nutshell

Jose Costa's Personality Type

Introversion (I), Sensing (S), Thinking (T), Judging (J)

Average Tenure

2 year(s), 10 month(s)

Jose Costa's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 92% chance that Jose Costa is seeking for new opportunities

Jose Costa's Social Media Links

www.maaco.... /maacousa
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