• Account lead for HUMIRA - Gastro brand communications and main day to day client contact
• Partnered with clients to carry out brand strategy and vision across Print, Digital and TV
• Responsible for day to day management of projects while communicating client expectations to internal agency team, partner agencies and third-party vendors
• Organization and preparation of creative briefs, client presentations and client facing documents
• Creation of project estimates, tracking of weekly team billing and alerting supervisors of any potential scope changes
• Management and upkeep of weekly client status reports, contact reports and project timelines
• Full understanding of brand category, client positioning and competitive landscape
• Involved in tactical planning and development of integrated brand strategy
Senior Account Manager @ - Account lead for Global and US focused brand initiatives for AstraZeneca - Opioid Induced Constipation drug
- Responsible for strategic brand planning and execution of tactics across markets
- Partnered with AstraZeneca Marketing leads during the development and placement of promotional materials to increase brand awareness and disease education within key target audiences
- Execution of HCP and Patient focused materials in key communication channels; including Digital, Print, Web, DTC, Global/National congresses
- Deep understanding of brand category, client positioning and competitive landscape
- Lead client presentations, status calls and maintain vendor communication/relationships
- Development of creative briefs, project estimates and management of financials
- Delivery and upkeep of weekly client status reports, executional production grids and project timelines
- Responsible for submission and approval of materials through brand compliance system From February 2014 to Present (1 year 11 months) Account Executive @ • Account lead for HUMIRA - Gastro brand communications and main day to day client contact
• Partnered with clients to carry out brand strategy and vision across Print, Digital and TV
• Responsible for day to day management of projects while communicating client expectations to internal agency team, partner agencies and third-party vendors
• Organization and preparation of creative briefs, client presentations and client facing documents
• Creation of project estimates, tracking of weekly team billing and alerting supervisors of any potential scope changes
• Management and upkeep of weekly client status reports, contact reports and project timelines
• Full understanding of brand category, positioning and competitive landscape
• Involved in tactical planning and development of integrated brand strategy From May 2013 to February 2014 (10 months) Account Executive @ • Responsible for leading projects for Incyte pharmaceutical brand from start to finish; including drafting creative briefs, developing
production timelines and gaining medical legal regulatory approval on creative materials
• Responsible for leading project start up meetings, weekly client status calls and providing client with clear concise contact reports
• Ensure that projects are completed within scope and budget, including hourly and OOP costs; work closely with finance in managing budgetary details, department hours and alerting clients of any additional costs in a timely manner
• Maintain regular contact with lead clients; keeping teams updated and briefed on all relevant account details
• Work closely with all agency departments in re-launch of Incyte brand website (including front-end and back-end development and SEO optimization)
• Collaborate with CRM team to provide client with bi-weekly metrics reports detailing website, banner and email campaign results From April 2012 to May 2013 (1 year 2 months) Assistant Account Executive @ • Acted in Account Executive role and responsibilities due to flattening of account team structure
• Account Management of Global Unilever (Dove) campaigns including; Print, TV, and Digital
• Development of creative brief, creative strategy and qualitative research
• Successfully launched integrated 360 global campaigns by managing communication across various agency departments
• Led weekly status meetings with global clients covering ad campaign development, production timelines and budgetary details
• Day to day interaction with account leads, head producer and program managers to ensure campaign alignment to brief
• Worked closely with global/regional clients along with media partners to develop digital/social media campaigns
• Participated in monthly digital analytics meetings with media partners
• Preparation of presentations utilizing Adobe Creative Suite and Microsoft Office Suite
• Responsible for tracking financial details on large budget campaigns (e.g., estimate creation, monthly financial spreads, final invoicing, open job numbers, talent usage negotiation)
• Worked closely with partner agencies in transcreation of campaign materials for launch in local markets (e.g., translation, adaptation, broadcast approval) ensuring consistent brand message across media channels
• In addition to account management duties maintained global team coordinator responsibilities
• Mentored and supervised summer intern
• Promoted three times within six year period (twice in last two years). From February 2011 to April 2012 (1 year 3 months) Global Team Coordinator @ • Responsible for the dissemination of creative asset details and source files across global offices for Unilever/Dove account.
• Managed creative asset library on agency server and responsible for improving organization of file structure system.
• Upkeep of weekly Global Status Reports utilizing MSFT Sharepoint software. Responsible for educating team members on Sharepoint platform.
• Provided support to account teams with trafficking creative materials and preparation of presentation decks. From June 2010 to February 2011 (9 months) Executive Assistant @ • Provided support to hi-level executives; including expense report management, travel arrangements, calendar management and assistance on creative projects.
• Supported CMO in launch of 360 social media campaign('World's Greatest Salesperson") including budgeting details.
• Handled all award show submissions for NY office.
• Streamlined all data library files holding award show assets. From June 2008 to May 2010 (2 years) Creative Coordinator @ • Creation and management of business structure work chart
• Maintained chart detailing precise breakdown of workflow within creative department.
• Optimized communication among creative assistants and streamlined the delegation of responsibilities within assistants.
• Worked with creative resources and finance department to find the optimal use of employee hours.
• Worked closely with Creative Directors on creative projects while keeping within budget restraints.
• Managed database for permanent staff, freelance and permalance employees; reviewed creative portfolios for appropriate skill set placement. From October 2005 to May 2008 (2 years 8 months) Creative Coordinator @ • Managed production process for all award shows working directly with head producer of One Show.
• Created financial spreadsheets and invoices; assisted with creation of promotional materials.
• Managed database for award show entries, memberships, publication subscriptions and prospective clients.
• Provided support on promotional projects targeted to domestic and international clients by utilizing desktop publishing, mail merges and media kits; increasing award show entries year over year.
• Worked directly with Editor in Chief proofreading agency publications, newsletters and performing in depth market research. From September 2002 to September 2005 (3 years 1 month)
B.S, Marketing @ Rutgers University-New Brunswick From 1998 to 2002 Jose Alvarado is skilled in: Creative Strategy, Integrated Marketing, SEO, Creative Direction, Email Marketing, Digital Strategy, Advertising, Social Media Marketing, Interactive Advertising, Interactive Marketing, Market Research, CRM, Digital Marketing, Brand Development, User Experience