I am currently working in online marketing at a digital e-commerce startup, Rent the Runway. I have a jack-of-all-trades role spanning management of our agencies and responsibility for our paid search, SEO, display, on-site testing, referral and paid social programs. I have also had experience in Accounting, Tax, and Business Development in the past. Responsible for Rent the Runway's paid search, SEO, display, and paid social programs. I lead evaluation, integration, goal creation, and implementation for all of our paid media/advertising efforts. Work hand-in-hand with product and engineering teams to implement landing page tests for customer acquisition channels, as well as a referral program and SEO optimizations. Direct client for all paid marketing agencies.

Senior Online Marketing Manager @ Responsible for Rent the Runway's paid search, SEO, display, and paid social programs. I lead evaluation, integration, goal creation, and implementation for all of our paid media/advertising efforts. Work hand-in-hand with product and engineering teams to implement landing page tests for customer acquisition channels, as well as a referral program and SEO optimizations. Direct client for all paid marketing agencies. From February 2014 to Present (1 year 11 months) Online Marketing Manager @ Responsible for Rent the Runway's paid search, SEO, display, and paid social programs. I lead evaluation, integration, goal creation, reporting, and implementation for all of our paid media/advertising efforts. Direct client for our paid search and SEO agencies. From July 2013 to February 2014 (8 months) Senior Search Manager @ I maintain daily relationships with multiple clients in the ADT organization. My tasks include overseeing and managing their Residential and Business LOBs' paid search, display remarketing, and display prospecting programs. I personally had a large role in building out an aggressive Display Prospecting and Retargeting program for both of ADT's LOBs, by partnering with Media Math and employing their real-time bidding technology. The goal of the program was to drive leads more efficiently and scale results. We have been successful at doing that. I have been trained by Media Math on their proprietary technology, Terminal One, and now manage in-house training of it at Razorfish. I teach coworkers the different aspects of the interface, and how to best utilize it, given their client goals. With my help, we have also been able to integrate ADT Search and Display learnings to realize overarching trends. Nonetheless, half of my day is still spent analyzing paid search, looking for short-term testing opportunities and developing long-term plans to drive toward client goals. I am currently refining my management skills and looking for opportunities within the Razorfish organization to build a larger programmatic buying practice. From April 2013 to July 2013 (4 months) Search Account Manager @ I maintain daily relationships with multiple clients, specifically Ralph Lauren, Rugby and Club Monaco. My tasks include brainstorming, building and managing search engine campaigns for 4 lines of business owned by Ralph Lauren. My team has created a daily, weekly and monthly optimization process to help achieve client marketing goals, which is one of my most important responsibilities. For the client, I have developed search engine and content network ad copies to support various client initiatives and events. I lead the pitch, execution and providing wrap-ups process for quarterly planning and testing. Over the course of 2 years, my team has developed an always on Google Display Network, as well as a Google remarketing strategy for the client. I work daily with Google, Yahoo, Facebook and Shopping Engine reps to discover areas of expansion and efficiency for the business. Internally, I have created and presented case studies for knowledge sharing meetings across all Razorfish offices. From September 2011 to March 2013 (1 year 7 months) Search Coordinator @ I work in the Search Department at Razorfish, in the NYC Office. I work on the Ralph Lauren Team, and handle most of the team's day-to-day responsibilities, as well as reporting calls. Any time Ralph Lauren advertises on a search engine, it is managed by our team at Razorfish. I work as an intermediary between the search engines and the client. I also work with Facebook, Comparison Shopping Engines, and Content Networks to expand Ralph Lauren's digital presence. I help allocate the client's budget, as well as find opportunities for efficient search marketing campaigns. We aim to drive sales at the highest return on ad spend possible. However, it is less known that my job also requires client management and consulting skills. We advise Ralph Lauren as to which digital strategy we think is the best for their return on spend, while also staying on brand. It is a fun mix between analyzing data, providing search consulting expertise, and managing a client relationship. The position has already helped me grow in terms of managing client expectations and developing digital marketing skills, especially in the Paid Search field. From June 2010 to August 2011 (1 year 3 months) Accounting/Finance Department Consultant @ Executed various special projects for the hedge fund, which has Assets under Management of $10.8 billion. Worked directly with the Tax Director and Assistant Controllers for the funds Prepared 2009 income statements for 8 Master-Feeder and 3 Stand alone funds. Assisted with preparation of 2009 Year End Estimated Tax Allocation files for the domestic investors in the various GoldenTree funds, and General Partner entities. Primarily used Excel, Adobe Writer, and VPM to complete tasks. Compared funds' monthly income statement P&L to book allocation P&L and worked with internal accountants to resolve differences. Avenue A From September 2009 to April 2010 (8 months) Business Development Intern @ Generated PowerPoint presentations to pitch the firm's interactive media services to potential clients. Participated in structured brainstorms, at which creative strategy for delivering presentations was discussed. Developed case studies of successful pitches created by teams at Avenue A | Razorfish. Sharpened my marketing skills in a two-month long group project with the purpose of creating a theoretical pitch to present to the management of Razorfish. Became well versed in the fields of interactive media, media buying, and search engine optimization. From May 2008 to August 2008 (4 months) Management Company and Tax Department Intern @ Primarily special projects utilizing Excel, PowerPoint, QuickBooks, and Navision. Special projects included Excel-based analysis of: 401K, Ira, Roth Ira, and Deferred Comp; Comparison of book-basis to tax-basis for partners in the various funds; Cumulative book-tax difference for the funds. Attended classes and assisted in the Management Co. conversion of its files from QuickBooks to Navision. Reviewed 6 years of deferred comp forms for completeness, correctness, and prepared an Excel summary. From May 2007 to August 2007 (4 months) Assistant Manager @ Oversaw production, answered customer questions, and finalized shipments in a manufacturing setting. From June 2002 to August 2005 (3 years 3 months)

Bachelor of Arts, Economics @ University of Michigan From 2005 to 2009 University of Michigan Jordan Deodato is skilled in: Interactive Marketing, Google Analytics, SEO, Marketing, Digital Media, Web Analytics, Advertising, Mobile Marketing