I am a proud University of Missouri graduate, with a BS in Business Administration, with a marketing emphasis. I also received a minor in Equestrian Science, and a Sales and Customer Development certificate.
I am always looking for a position where I can grow and mature as a business woman, ideally in a fast-paced and evolving industry. I have experience in beer, action sports marketing, equine marketing, and non-profit event planning and look to capitalize on my experiences in a long-term career. My biggest goal throughout my career is to provide an employer with a passionate, organized, and driven employee that will leave a mark on the company as a whole. I am a firm believer in finding a career that is more than just a job, and that will help fuel my passion for living and allow me to contribute to companies that I believe in.
Throughout my career I have worked in social media marketing, event planning, photography, marketing and advertising management, customer service, sales, and small business management. I actively search for seminars, trade shows, and working partnerships with professionals to expand my range of skills. I follow multiple different industry blogs and social media trend blogs to make sure that I am constantly on top of the latest trends.
Specialties: Marketing Research, Strategic Marketing, Web Development, Social Media Marketing, Photography, Equine Event Planning, Sports Relations, Non-Profit Management, Adaptive Sports Management
Digital Account Executive @ Digital Account Executive on Tenth and Blake
- Part of team that launched Blue Moon on Instagram in conjunction with the 20th Anniversary / Artist Series initiative.
- Launched the Artist Series Microsite after concepting, development, and integration with the current digital strategy. Launch of the microsite on 7/1 resulted in triple the Blue Moon daily average in site visits. Continue to see higher than average traffic numbers, especially as it corresponds to social spend on the promotion.
- Contributing team member in the brand redesign of Blue Moon Brewing Company.
Digital Account Executive on MillerCoors Customer: Kroger, Circle K, Speedway
- Work with retailer focused clients to create relevant retail displays, innovative digital executions, and consumer promotions to drive trial and relevancy with their target.
- Launched first Tablet focused display in Kroger to address retailer need to be a TAB location. The Inspiration Destination is a unique, online and offline experience that allows consumers to discover holiday recipes. Responsible for content curation and upload to a Drupal CMS platform. Also managed the deployment of site to 15 tablets that were installed in market. From August 2015 to Present (5 months) Digital Assistant Account Executive @ Digital Assistant Account Executive, managing Tenth and Blake brands for MillerCoors.
- Create integrated shopper marketing campaigns with a large digital component, performed from initial research to final executions. Digital components are designed to build relationships, secure long term fans, and drive sales.
- Responsible for mastering category analysis (consumer, competitor, retailer) in order to identify brand opportunities and influence team strategies.
- Daily balancing of competing priorities and deadlines successfully through strong organizational skills and attention to detail, while adhering to budgets and brand goals.
- Manage the distribution of DigiByte, a monthly digital newsletter distributed to internal team members and clients.
- Responsible for planning, executing and monitoring the Follow the Moon Tour, co-produced by Blue Moon Brewing Company and Spotify. Managed the creation a digital hub for RSVPs, concert information and directed the strategy for digital advertisements to support the program. Main contact point for partners and clients as it related to the digital presence of the tour.
- Planned, co-managed and executed Blue Moons 2015 TV campaign from start to finish. Collaborated with clients and creatives on goals, implementation and creation of a final product airing on national networks.
- Stepped in to manage brand priorities for above the line projects. Work with clients to complete print ads and out of home that meets brand priorities and field expectations. From August 2013 to July 2015 (2 years) Project Manager @ Supports projects with planning, concept execution, and vendor management on a by project basis. Organization lead for on and off-line community building. Contributed to envisioning, encoding, and orchestration of bridging business strategy with consumer experience.
Clients Include:
Breckenridge-Wynkoop LLC
AMG
Convercent
Industry Denver From May 2013 to October 2013 (6 months) Greater Denver AreaCommunity Manager @ Research, plan, and manage social media strategy development, implementation and platform management for local clients.
Clients Include:
Advanced Brain Technologies
BackCountry CO
Stepping Stone CO
Jay Feders Jewelers From May 2013 to September 2013 (5 months) Social Media Consultant @ Update and manage six social media profiles across five platforms. Analyze engagement results of individual posts, and assist in the planning and production of future posts based on data analysis.
Redesign the digital presence of the three separate entities of the Icelantic brand and recreate the digital presence and social media strategy for the brand. Optimize the available social media space by creating useful tab icons and cover photos.
As of July 2013, major assistance was no longer needed, but I still assist on an "as-needed" basis. From April 2013 to July 2013 (4 months) Greater Denver AreaBooking and Brand Manager @ Responsible for the sale of all-inclusive surf and adventure based vacation packages. First-line of customer contact for inquiries, bookings, and concerns. Manage sales through phone and email portals. Create and manage a cohesive brand image through customer contact. Develop consumer programs to better optimize the company's reach into the surf industry. Utilize and maintain various social media forms to expand our loyal client base. Implement contests and encourage social media interaction to transfer fans/followers into customers. Create advertisements, media guides, and other creative pieces for social media forms, potential corporate partners, and industry sponsors. Identify potential new areas for company and company growth by analyzing data gathered from clients, web surveys, and analytics software. From May 2012 to March 2013 (11 months) Marketing Director @ Manage the comprehensive marketing campaign for an up-and-coming food delivery service. Create connections with local businesses and establish working partnerships that benefit both parties. Work with interns to coordinate marketing campaigns and establish a greater presence on the University of Missouri campus. From December 2011 to May 2012 (6 months) Columbia, Missouri AreaSocial Media and Promotions Manager @ Manage all social media portals for the University of Missouri Recreational Complex. Responsibilities include daily management of four sub-pages of the MizzouRec Facebook page, content creation for weekly spotlight stories, and insight management. Collaborate with category appropriate corporate sponsors to create a usable foundation for current and future promotions. Managed partnerships and cross-promotions with American Eagle and Clif Bar throughout the course of the semester and gathered data on customer satisfaction with the product. From September 2011 to May 2012 (9 months) Columbia, Missouri AreaPR/Marketing Manager @ Responsible for planning public appearances , community events , and media marketing as well as recording games , writing game summaries and biographical pieces on the team . Compose newsletters and blog posts , and manage social media. Work with the NCAA Athletic Department to participate in the Tiger Cup as a program for the first time in the team's history. Plan community service opportunities , and execute NCAA athlete attended Tiger Night games. Manage team budget and allocate expenditures based on tournament schedules and other advertising opportunities. Manage art direction with coach and graphic designers to schedule photo shoots, and oversee the distribution of artwork throughout campus and other advertising mediums. From July 2011 to May 2012 (11 months) Columbia, Missouri AreaMarketing Intern @ Created and implemented a strategic marketing plan for a $250,000 business. Aimed to increase sales, increase media awareness, and achieve high customer satisfaction. Assisted in the planning of a store grand opening, mobile events at local horse shows, and periodic sales and events at the brick - and - mortar location. Collaborate with sales, product merchandising, and retail departments to create workable marketing materials for future promotions that remain consistent with the brand image. From May 2011 to July 2011 (3 months) Calgary, Canada AreaMarketing Intern @ Planned a World Record breaking Event of the most shoes laid end-to-end. Organized community drives and business collections with Greek Life and the Athletic Department.
Collected 24,962 laced shoes to break the world record, and over 88,000 lbs. of total shoes for donation to 3rd world countries to provide footwear and water to thousands. Continue to provide marketing support and shoe collections post-event. From February 2011 to July 2011 (6 months) Staff Photographer @ Work as the assistant photographer in the marketing department of Team Mizzou. Responsible for taking photos of club sports and creating and editing the MizzouRec Nation, a tri-annual publication for members. From November 2010 to May 2011 (7 months)
Bachelor of Business Administration (B.B.A.), Marketing, Equine Science @ University of Missouri-Columbia, College of Business From 2009 to 2012 Equestrian Business Management @ Stephens College From 2008 to 2009 Jordan Bennett is skilled in: Social Media Marketing, Digital Strategy, Shopper Marketing, Competitive Analysis, Account Management, Advertising Management, Brand Development, Digital Marketing, Marketing Strategy, Marketing Research, Content Strategy, Public Relations, Photography, Event Planning, Marketing
Websites:
http://jordancbennett.com/