Vice President Marketing at Codecov
Boston, Massachusetts
Digital Marketing Manager @ XebiaLabs From January 2014 to January 2015 (1 year 1 month) Greater Boston AreaDirector of Digital Marketing @ Nexthink From April 2017 to February 2020 (2 years 11 months) Greater Boston AreaSenior Digital Marketing Manager @ XebiaLabs • Increased organic traffic 500+% over the course of 2 years• Designed / coded XebiaLabs' responsive,...
Digital Marketing Manager @ XebiaLabs From January 2014 to January 2015 (1 year 1 month) Greater Boston AreaDirector of Digital Marketing @ Nexthink From April 2017 to February 2020 (2 years 11 months) Greater Boston AreaSenior Digital Marketing Manager @ XebiaLabs • Increased organic traffic 500+% over the course of 2 years• Designed / coded XebiaLabs' responsive, multilingual, personalized, SEO optimized, website from the ground up• Retooled XebiaLabs' Marketo instance in tandem with website redesign• Integrated MODx CMS with Marketo SOAP and REST API to drive true website-based personalization by country, role, page activity, and tens of other behavioral and demographic segmentations• Built out XebiaLabs' PPC, remarketing, and social campaigns on Adwords, AdRoll, Twitter, LinkedIn, and Facebook• Realigned Marketo and Salesforce integration to include most recent processes and fields• Migrated 3,000+ Marketo hosted landing pages, forms, and assets, to new XebiaLabs website• Designed, tested, and iterated a collection of 30+ responsive email templates • Integrated website and Marketo with 12+ APIs including Marketo, Google Analytics, Litmus, Optimizely, Twilio, Olark, Zapier, Typekit, Beanstalk, AddThis, FullContact, Discover.org, Disqus, Hipchat, and Google Maps • Implemented complex analytics solutions using Google Analytics, munchkin.js, Optimizely, and other analytics platforms From January 2015 to October 2016 (1 year 10 months) Greater Boston AreaWeb Development @ Pulp + Wire • Created logos, websites, brochures, posters, and other creative pieces with Adobe Creative Suite• Coded in HTML, CSS, PHP, MySQL, and JavaScript to create visually appealing and functional websites• Coordinated with clients from the proposal stage until delivery regarding all aspects of the creative design and development process From November 2011 to April 2012 (6 months) Portland, Maine AreaGraduate Assistant @ College of Charleston • Used SPSS and excel to conduct statistical procedures from simple linear regression to multivariate analysis of variance on data involving leadership style• Graded undergraduate tests and research papers for Advertising, Marketing MGMT, and Marketing courses• Taught marketing classes when professor was unable or tardy From August 2010 to August 2011 (1 year 1 month) Vice President Marketing @ Codecov Boston, Massachusetts, United StatesSenior Director of Marketing Operations and Technology @ Nexthink From February 2020 to September 2020 (8 months) Boston, MassachusettsDirector of Marketing Operations @ XebiaLabs • Promoted to provide comprehensive vision and direction for rapidly growing digital marketing department• Grew marketing team by seven employees, with three direct reports and four indirect reports• Managed a host of contractor, agency, and vendor relationships• Coordinated XebiaLabs' transition from a free trial to a freemium model alongside a second website redesign• Collaborated with sales leadership to reimagine and implement a lead lifecycle model that would subsequently drop average lead followup time by 1.5 months and dramatically improve lifecycle reporting• Designed robust behavioral and demographic lead scoring machine to feed XebiaLabs' lead lifecycle model• Architected lead nurturing programs directly influenced by prospect website behavior and BDR touchpoints• Crafted lead attribution engine that enhanced reporting in Google Analytics, Marketo RCA, and Salesforce• Provided highly granular reporting dashboards for c-level management and board of directors From October 2016 to April 2017 (7 months) Greater Boston AreaCustomer Marketing Manager @ Boingnet • Roadmapped, designed / developed, and executed the launch Boingnet's customer facing website in < 2 months• Recorded and collated vast library of training videos and support content for Boingnet customers• Onboarded new customers and provided coaching on marketing automation best practices • Worked with development to engineer an email and landing page templating system • Provided vision and direction for the product roadmap From June 2013 to January 2014 (8 months) RocklandManager Social Media and Membership Marketing @ TeenLife Media, LLC • Managed relationships with web development, SEO / SEM, PR, and interactive agencies• Conducted email campaigns using Constant Contact and MailChimp with a consistent open rate of 30% or greater• Dropped CPC rates by over 70% for TeenLife's SEM campaigns in each of their seven main verticals• Reimagined the website’s content creation strategy to increase readership on Life with Teens blog by 300% • Executed and measured advertising campaigns on Google, Facebook, LinkedIn, AdCenter, and Baidu• Crafted landing pages with an average conversion rate of 30% or higher• Attended fairs, tradeshows, and other events to develop new business opportunities and extend the TeenLife brand From June 2012 to April 2013 (11 months) Boston, MA
XebiaLabs
Digital Marketing Manager
January 2014 to January 2015
Greater Boston Area
Nexthink
Director of Digital Marketing
April 2017 to February 2020
Greater Boston Area
XebiaLabs
Senior Digital Marketing Manager
January 2015 to October 2016
Greater Boston Area
Pulp + Wire
Web Development
November 2011 to April 2012
Portland, Maine Area
College of Charleston
Graduate Assistant
August 2010 to August 2011
Codecov
Vice President Marketing
Boston, Massachusetts, United States
Nexthink
Senior Director of Marketing Operations and Technology
February 2020 to September 2020
Boston, Massachusetts
XebiaLabs
Director of Marketing Operations
October 2016 to April 2017
Greater Boston Area
Boingnet
Customer Marketing Manager
June 2013 to January 2014
Rockland
TeenLife Media, LLC
Manager Social Media and Membership Marketing
June 2012 to April 2013
Boston, MA
What company does Jon Blumenfeld work for?
Jon Blumenfeld works for XebiaLabs
What is Jon Blumenfeld's role at XebiaLabs?
Jon Blumenfeld is Digital Marketing Manager
What industry does Jon Blumenfeld work in?
Jon Blumenfeld works in the Marketing and Advertising industry.
Who are Jon Blumenfeld's colleagues?
Jon Blumenfeld's colleagues are Pauline Anfray, Yvette Hillenaar, Pedro Bados, Marco Peretti, David Reis, Sam Bennett, Alberto Carrasco Montenegro, Thomas Schaad, Bogdan Nicorici, and Matthew Farwell
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