Image of John Eng

John Eng

SVP Global Marketing and Network Growth

Chief Marketing Officer (ex: Vonage/NewVoiceMedia, Remix, Tradeshift, LinkedIn, Parallels, Microsoft)

San Francisco Bay Area

John Eng's Work Experience

Tradeshift

SVP Global Marketing and Network Growth

January 2014 to Present

San Francisco Bay Area

LinkedIn

Head of Marketing (Regional CMO), Asia Pacific and Japan

October 2011 to January 2014

Parallels

Vice President, Marketing and Alliances Consumer and Cloud Services Providers, APAC

June 2010 to October 2011

Singapore

John Eng's Education

Purdue University - Krannert School of Management

MBA Operations and Strategy

State University of New York at Stony Brook

BS Mechanical Engineering

John Eng's Professional Skills Radar Chart

Based on our findings, John Eng is ...

Resourceful
Inspirational
Verbal

What's on John Eng's mind?

Based on our findings, John Eng is ...

44% Left Brained
56% Right Brained

John Eng's Estimated Salary Range

About John Eng's Current Company

Tradeshift

We are educating the world about Tradeshift through storytelling, thought leadership, brand, content marketing, customer demand generation, sales development and inside sales, network growth, supplier onboarding and engagement efforts. We create and tell aspirational stories that help our audiences understand the digital transformation that is happening now and how they can take advantage of a supplier collaboration...

Frequently Asked Questions about John Eng

What company does John Eng work for?

John Eng works for Tradeshift


What is John Eng's role at Tradeshift?

John Eng is SVP Global Marketing and Network Growth


What is John Eng's personal email address?

John Eng's personal email addresses are e****[email protected], and e****[email protected]


What is John Eng's business email address?

John Eng's business email address is j****[email protected]


What is John Eng's Phone Number?

John Eng's phone (**) *** *** 237


What industry does John Eng work in?

John Eng works in the Computer Software industry.


Who are John Eng's colleagues?

John Eng's colleagues are Stan Parkford, Roberto Burgos, Madeline Zhu, Madeleine Sheehan, Tyler Ball, Rachel Chasin, Jym Dyer, and Sophie Hwang


About John Eng

📖 Summary

Passionate business leader in venture-backed B2B and B2C companies in internet, social networks, platforms, SaaS, big data, supply chain and fintech. I enjoy scaling SaaS businesses. I've been fortunate to have experience building brand, positioning, messaging. demand creation, customer retention, product marketing and management, content and inbound marketing, partner marketing, marketing automation, PR / industry Analysts / media relations, sales development and business development/alliances at a number of fast growing businesses. Built high performing and connected sales and marketing organizations from startup to global maturity. Drove product positioning, solutions development, go-to-market strategies to enterprise and small, medium business segments through direct, online and partner channels. Global operating experience, lived/worked seven years outside of USA in Europe and Asia (China and Singapore). Experience in business turnarounds and emerging marketsSVP Global Marketing and Network Growth @ We are educating the world about Tradeshift through storytelling, thought leadership, brand, content marketing, customer demand generation, sales development and inside sales, network growth, supplier onboarding and engagement efforts. We create and tell aspirational stories that help our audiences understand the digital transformation that is happening now and how they can take advantage of a supplier collaboration platform in their organizations We drive the majority of our company's sales pipeline through data-driven modern-marketing across multiple geographies in US, Europe and Asia. And we engage in growth hacking to accelerate the growth and engagement of our B2B network. Tradeshift is a SaaS-based cloud platform that connects buyers, suppliers, and all their processes in one place. Our vision is to connect every business in the world with one solution that evolves as you do. From January 2014 to Present (2 years) San Francisco Bay AreaHead of Marketing (Regional CMO), Asia Pacific and Japan @ I headed up marketing in Asia Pacific and Japan for LinkedIn Corporation. My team and I developed and drove LinkedIn’s marketing and demand generation initiatives in the region. We helped accelerate growth into new entry markets like China, Japan, and Korea and drove lead generation for enterprise pipeline for engaged markets like Australia, Singapore, Hong Kong, and India. Started and built APAC consumer, enterprise marketing and marketing operations capability to drive consumer growth and engagement, new customer acquisition and customer lifecycle engagement for hyper-growth professional social networking company. From October 2011 to January 2014 (2 years 4 months) Vice President, Marketing and Alliances Consumer and Cloud Services Providers, APAC @ Built and run marketing, PR and channel marketing team responsible for running all aspects of marketing, PR, partner management for consumer products and cloud infrastructure services across APAC Established partnerships with Apple, Microsoft and regional partners to drive joint-marketing, product bundles, end-user education. Conducted QBRs with partners Engaged with cloud services providers, telcos delivering growth plans for profitable cloud services to small and medium enterprise end-users Drove regional PR, awareness and thought leadership strategy. Spokesperson for media, speaker at regional industry events From June 2010 to October 2011 (1 year 5 months) SingaporeVice President Corporate and Cloud Services Provider Marketing @ Started global cloud services marketing strategy and execution, product and field marketing toand thru- Cloud Services Providers, Telcos, ISPs, Hosters, Software Companies and VARs. Responsible for corporate marketing functions Established team and marketing capability responsible for all aspects of product marketing strategy, product content and launches, outbound marketing campaigns and inbound product marketing. Ran event strategy for Parallels Summit - global partner event. Budget responsibility for all program and people spend Helped drive revamp of branding, company website, product and solutions content. Developed first corporate deck Drove monthly cadence of top tier PR releases, media and analyst engagement From September 2008 to June 2010 (1 year 10 months) Greater Seattle AreaDirector of Business Strategy and Operations @ Responsible for business operations, business strategy, communications rhythm for China, Hong Kong and Taiwan organization Developed strategy to expand into new geographies, penetrate into the small business segment, align and streamline enterprise sales organization Drove all aspects of Microsoft sponsorship and presence at Beijing Olympics 2008 hosting 400+ customers and partners Responsible for executive visit engagements with Chinese government relations From February 2007 to September 2008 (1 year 8 months) Beijing City, ChinaGroup Marketing Manager - Business Intelligence & Application Platform and Business Operations @ Helped to turnaround business and marketing operations for Application Platform and Server business in France. Built and led team to grow business by 34% in two years through aggressive actions to build product awareness, partner ecosystem and sales engagement. Orchestrated subsidiary-wide initiative to improve customer awareness/adoption and partner readiness/ engagement including the development of a best practices for small and medium businesses From April 2005 to February 2007 (1 year 11 months) Paris Area, FranceGroup Product Manager - Business Intelligence & Application Platform @ Own product, field marketing, business and revenue leadership for portfolio of server product lines including SQL Server, BizTalk Server, Commerce Server and Host Integration Server Drove global field marketing strategy and execution, business and revenue leadership for portfolio of Business Intelligence product and services lines Led team of senior product managers to deliver double-digit revenue for server product line. Drove readiness and launch strategies, provided marketing execution leadership to global subsidiaries Responsibilities include audience and segment marketing for IT Pro/DBAs and Developers; marketing strategies for Enterprise and SMB segments and solutions marketing for Business Intelligence From May 1999 to April 2005 (6 years) Greater Seattle AreaSenior Product Manager @ Responsible for product management activities for plant floor automation software "IndustrialSQL Server" including developing and launching new product lines, third party partner programs and negotiating terms and conditions with third party software developers. Helped launch new product and grew revenue to $25M in three years From June 1996 to May 1999 (3 years) Greater Los Angeles AreaSenior Consultant @ Participated in Business Process Reengineering efforts for three organizations involving supply chain and financial processes in the entertainment and consumer products industries. Participated in the proposal and selling of professional services for management consulting / change management activities. Involved in business process reengineering for SAP R/3 implementation From April 1995 to June 1996 (1 year 3 months) Greater Los Angeles AreaMBA, Operations and Strategy @ Purdue University - Krannert School of ManagementBS, Mechanical Engineering @ State University of New York at Stony Brook John Eng is skilled in: International Marketing, Product Marketing, Enterprise Software, SaaS, Product Management, Cloud Computing, Demand Generation, Strategic Partnerships, Channel, Social Media Marketing, Go-to-market Strategy, Competitive Analysis, Lead Generation, Marketing Strategy, Marketing Communications


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In a nutshell

John Eng's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 4 month(s)

John Eng's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 95% chance that John Eng is seeking for new opportunities

John Eng's Social Media Links

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