John Andrews's Email Addresses & Phone Numbers

Media Disruptor. Career marketer in the consumer packaged goods industry. Serial entrepreneur and intrapreneur that seeks to not only adapt to a rapidly changing marketing environment but to help create and lead the future of the industry. Co-Founder of Collective Bias Social Shopper Media Company, Carusele Content Marketing Company and creator of Walmart Elevenmoms social marketing platform....

Media Disruptor. Career marketer in the consumer packaged goods industry. Serial entrepreneur and intrapreneur that seeks to not only adapt to a rapidly changing marketing environment but to help create and lead the future of the industry. Co-Founder of Collective Bias Social Shopper Media Company, Carusele Content Marketing Company and creator of Walmart Elevenmoms social marketing platform. Proven leader with the ability to conceive and execute emerging media business models that drive consumer engagement and ROI. Leveraging 20+ years of experience in cpg marketing coupled with 8 years of ground up social media knowledge to build new media formats in the shopper marketing space. Experience includes brand marketing positions for Verbatim, Eastman Kodak Digital, Hanes Brands, Newell Rubbermaid, Implus, Dominos Pizza and Walmart, all with a hands on approach to implementing innovative marketing plans with demonstrated ROI. #ContentMarketing #Shopper Marketing #Agile #ASMM #EmergingMedia #SocialMedia #MobileMedia #Entreprenuer #Branding #Marketing #ProductDevelopment #Public Relations #DigitalMedia, #MarketingStrategy #DadPresident & Co-Founder @ The Katadhin Company (KatadhinCo) is a marketing consultancy that helps its partners with emerging media strategic development, planning, implementation and measurement. KatadhinCo has created proven marketing strategies, platforms and emerging media campaigns for Implus, ForceField, Meredith, Evite, Apple Gold Group, Champions for Kids, Expressible, Orange County Choppers and Sonic. From June 2013 to Present (2 years 7 months) Raleigh-Durham, North Carolina AreaAdjunct Professor @ Adjunct Professor for social media marketing in the GLM program. Designed curriculum and class structure for GLM 590 social media class. See examples of student generated content here: https://medium.com/global-luxury-goods-management From July 2015 to Present (6 months) Raleigh-Durham, North Carolina AreaAdvisor @ Provide strategic guidance and customer relationship building. From January 2015 to Present (1 year) Raleigh-Durham, North Carolina AreaSr. Strategic Advisor @ Strategy consulting and development. Key relationship building. From July 2011 to Present (4 years 6 months) Fayetteville, Arkansas AreaCo-Founder/CMO @ Worked with a veteran team of social media practitioners to create a new media company focused on the problem of delivering organic consumer engagement across social media channels. Leveraging lean startup principles to deliver high-value, Organish content with predictable reach, engagement and content delivery. From December 2013 to July 2015 (1 year 8 months) Raleigh-Durham, North Carolina AreaFounder & CEO @ Created and built a fast growing social content marketing firm named by Forbes as one of America’s 100 Most Promising Companies. Established Social Shopper Marketing category and positioned company as the market leader. - Angel investor, largest individual shareholder - Founded and grew a startup delivering 125% CAGR over four years - Built a highly effective team of 100+ providing world class products - Led venture funding effort resulting in a successful series A capital raise - Managed concept and development of multiple technology platforms including Social Fabric(TM) community platform, cb.socially(TM) content management system and Shopographics (TM) analytics - Drove business development with top 50 consumer brands and retailers including Tyson, Nestle, Colgate, EA Sports, Disney, Walgreens, Sears, MasterCard - Established ROI measurement criteria for advertisers to prove effectiveness of campaigns including impressions, share of voice, organic SEO and sales lift - Patented two processes of delivering shopper media via social channels - Launched international business expansion in Canada and UK - Developed over 30 case studies of Social Media delivered measured ROI in the form of impressions, content delivery and in-store sales for brands and retailers - Delivered Omnichannel integration of path to purchase digital and social engagement featuring platform agnostic content creation, aggregation, syndication and measurement From May 2009 to June 2013 (4 years 2 months) Senior Manager - Emerging Media @ Responsible for integration of social media, community, mobile and in-store media and leveraging technology to create a better customer shopping experience. Created the Walmart elevenmoms program and helped build walmart.com's ratings and review community, mobile strategy and social supplier co-marketing programs. From May 2007 to May 2009 (2 years 1 month) Vice President of Marketing @ Marketing leader for a fast growing consumer products company. Developed and implemented marketing programs to drive the growth of Implus brand portfolio (Sof Sole and Airplus and new product acquisitions (Yaktrax) resulting in 22%+ annual growth. Drove international brand marketing and retailer expansion. Built and launched new brands into the footwear accessory category including Airplus for Her and Apara. From May 2003 to May 2007 (4 years 1 month) Raleigh-Durham, North Carolina AreaSr. Brand Manager @ From September 2001 to April 2003 (1 year 8 months) Greater Atlanta AreaDirector of Marketing @ From September 1999 to September 2001 (2 years 1 month) Associate Marketing Manager @ From May 1997 to May 1999 (2 years 1 month) MBA, Marketing @ Wake Forest University School of Business From 1995 to 1997 BA, Business Administration @ Lenoir-Rhyne University From 1992 to 1995 John Andrews is skilled in: Product Development, Marketing, Social Media, Public Relations, Marketing Strategy, Entrepreneurship, Start-ups, Brand Management, Shopper Marketing, Strategic Partnerships, Sales, Integrated Marketing, Brand Development, Business Strategy, Facebook