With the belief that there is no challenge without a solution, I lead positive and profitable change for businesses from the ground up. • Dynamic, entrepreneurial and innovative leader with a proven track record of building and managing businesses in diverse categories and markets. ability to implement ideas and process. Has successfully managed companies to the coveted ranks of IR 500 (Internet Retailer Magazine’s ranking of the top 500 internet retail companies). • Experience focused on consumer products with emphasis on e-commerce. Senior marketing, e-commerce, and merchandising executive with years’ of driving record growth in *every* position; • Seasoned leader with extensive P&L, branding, operations, strategic planning, creative, and research experience • Extensive content development background, including romance copy, videos, educational resources, PR, brand-specific store development, Tools include: Oracle ATG, Endeca, Microsoft Dynamics, Omniture, Channel Adviser, Heiler PIM, OMS, Commission Junction and affiliate programs, forums, blogs, and social media software.

President, Co-Founder @ From April 2015 to Present (6 months) Greater New York City AreaCEO @ From January 2015 to Present (9 months) Greater New York City AreaChief Operating Officer @ I continue to oversee Ashford, having expanded the luxury timepiece reseller into a multi-million dollar online business. • Spearheaded the implementation of a multimillion dollar customized Oracle Commerce platform and ecommerce business • Directed a full marketing team including SEO, SEM, Content and affiliate marketing programs • Established a PIM system, Mobile site and Chinese language site • Helped developed Ashford's China and Hong Kong marketing and logistics • Increased sales 200% in the first year and 135% in the second year • Ashford is now an Internet Retailer Top 500 Site From November 2009 to December 2014 (5 years 2 months) NYCChief Operating Officer @ At Mont D'Or Of America, I took a wholesale business to a whole new level – the competitive world of retail. • Managed a comprehensive restructure of operations to suit a retail expansion • Set up departments and procedures—from hiring personnel in logistics, fulfillment, customer service, digital asset management and inventory control • Implemented the Knighted Warehouse Management System used by retail giants including Nabsico and Barnes & Noble • Automated stock replenishment and cut inventory shrinkage control From June 2009 to December 2014 (5 years 7 months) Greater New York City AreaCOO @ I turned a ‘mom and dad’ business into a major organization amidst a fast moving market. • Managed a complete restructure of the business • Established the company’s residential and commercial components • Enabled the service of large scale residential and business complexes in New York, New Jersey and Connecticut within 12 months • Grew staff levels from 11 to 75 employees within a year From October 2005 to May 2009 (3 years 8 months) Logistics @ I helped this sportswear manufacturer navigate dangerous new territory, and prosper. • Lead production and international procurement • Set up the international manufacturing division, logistics and standard operating procedures, down to work in progress reports • Directed the company’s expansion into new categories and the global market • Boosted annual revenue by 446% within two years • Star City Sportswear now supplies major US retailers including Khol’s, Sears and JCPenney From 2000 to 2005 (5 years) Director of Logistics

Master's degree, Construction Management @ CUNY From 2007 to 2008 Master, Talmudic Studies @ UTA of Canada From 1995 to 1998 Joel Katz is skilled in: E-commerce, Web Analytics, PPC, Affiliate Marketing, Email Marketing, Online Marketing, Analytics, Digital Marketing, Digital Strategy, Conversion Optimization, Google Analytics, ATG Dynamo, SEM, Operations, WMS, Marketing Strategy, Traffic Generation, Traffic Analysis, Data Analysis, Replenishment, Product Forecasting, Online Advertising, Warehouse Management, User Experience, Customer Acquisition, Omniture, Watches, Retail, Strategic Planning, Landing Page..., Entrepreneurship, Business Development, Strategy, Google Adwords, Business Strategy, Leadership, Management, Advertising, CPFR