Advertising Media executive since 1987. Experienced in planning all types of paid media ranging from newspaper to interactive television and all local and national media in between. I've worked for clients in nearly all sectors of business from small specialized manufacturers to large consumer packaged goods companies. Early in my career, I specialized in agricultural marketing and recently have concentrated on consumer and business interactive (online, digital) media. Currently work for Simulmedia, a TV advertising technology company that uses science, data and software to target TV audiences at national scale, and drives guaranteed business outcomes for advertisers. Specialties: National Television Advertising, consumer marketing, digital media, search marketing

Sr. Director, Business Intelligence and Outcomes @ From December 2014 to Present (11 months) Greater Minneapolis-St. Paul AreaGroup Fitness Instructor @ From 2005 to 2015 (10 years) Director of Consumer Engagement, Senior Partner @ From June 2009 to November 2014 (5 years 6 months) Greater Minneapolis-St. Paul AreaInteractive Media Director @ From September 2005 to May 2009 (3 years 9 months) Assoc. Media Director @ From January 2001 to September 2005 (4 years 9 months) Interactive Media Supervisor @ From 1998 to 2001 (3 years) Message Delivery Director @ From 1994 to 1998 (4 years) Media Supervisor @ From 1990 to 1994 (4 years) Media Planner @ From 1987 to 1990 (3 years)

B.A. @ Saint John's University From 1983 to 1987 Joe Germscheid is skilled in: Interactive Marketing, Online Advertising, New Media, Digital Media, Integrated Marketing, SEM, Digital Marketing, Digital Strategy, Interactive Advertising, Marketing, Mobile Marketing, Media Planning, Creative Strategy, Advertising, Brand Development, Creative Direction, Media Buying