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Joanne Ralfe

Project Director

Operations Director at Tribal Worldwide London

United Kingdom

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Joanne Ralfe's Email Addresses & Phone Numbers

Joanne Ralfe's Work Experience


Project Director

November 2015 to Present

Espoleta Productions


July 2015 to Present


Creative Resource Manager (Freelance)

July 2015 to October 2015

Joanne Ralfe's Education

University of KwaZulu-Natal

BSocSci Drama and Performance studies Media and Communication studies

2004 to 2006

Maris Stella Convent

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About Joanne Ralfe's Current Company


Frequently Asked Questions about Joanne Ralfe

What company does Joanne Ralfe work for?

Joanne Ralfe works for LIDA

What is Joanne Ralfe's role at LIDA?

Joanne Ralfe is Project Director

What is Joanne Ralfe's personal email address?

Joanne Ralfe's personal email address is j****[email protected]

What is Joanne Ralfe's business email address?

Joanne Ralfe's business email address is j****[email protected]

What is Joanne Ralfe's Phone Number?

Joanne Ralfe's phone +44 ** **** *370

What industry does Joanne Ralfe work in?

Joanne Ralfe works in the Media Production industry.

About Joanne Ralfe

📖 Summary

I am a highly motivated, operationally minded, digital native working in advertising in London. My colleagues describe me as a ‘Swiss army knife’, I know my way around a P&L as well as consult on accounts promoting Agile values to ensure high delivery standards whilst empowering and developing people. I have a curious mind, which has lead me to have excellent technical and methodology knowledge helping me to support all aspects of digital production.Project Director @ From November 2015 to Present (2 months) Director @ From July 2015 to Present (6 months) Creative Resource Manager (Freelance) @ From July 2015 to October 2015 (4 months) Senior Operations Manager @ Achievements - Operationally running the Creative Technology Unit within the M&C Saatchi Group. - Helped structure the merger between M&C Saatchi agency and Lean mean fighting Machine with the respective Heads of Digital Delivery - Implemented group wide commercial agreements with the suppliers of goods and services. - Implemented group wide project lifecycle software, including timesheets, resourcing, utilisation and burn through rates. - Promoting and implementing agile methodologies (Scrum and Kanban) for different areas of digital delivery. - Selected as a conference speaker for ‘Agile on the Beach - 2015’ Responsibilities - Responsible for the Creative Tech P&L - Management and escalation point for digital resourcing (including line management of the Resource Manager) - Set out and implement outsourcing strategy - First point of contact for all HR and finance issues with team including reviews and performance - Forecasting, monitoring and sign off of departmental spend From November 2014 to July 2015 (9 months) Digital Resource Manager @ Key Responsibilities - Day to day management of a team of 35 across design and tech - Making recommendation regards to the makeup of the delivery team based on utalisation and financial forecasts. - Controlling the budget for both freelancer and outsourcing spend - Defining and implementing the outsourcing digital strategy, including process setup and financial agreements - Review processes and Ways of Working internally to ensure that the studio runs in efficiently - Help with implementing agile methodologies - First point of communication for Client Services, Project management and other stakeholders within the group - Recruitment of both freelance and permanent members of staff and negotiating rates. - Liaising with other Creative Services/ Traffic Managers from different agencies to ensure continuous delivery within the group. - Helping with burn through rates and recons with Project Management teams, and exploring overages as well as mitigating potential problems while still in production - Understanding team make up vs revenue generated - Identifying, setting up and negotiating payment terms with supplier. - Working with finance to allocate payment for all hard costs - Making the working culture a better place through PDP, conferences (both attending and organising) - First point of all HR issues, both for the department and for the HR department including freelancer contracts, identifying junior/university programs and review etc From September 2013 to November 2014 (1 year 3 months) London, United KingdomSenior Creative Services Manager @ Achievements: - Seeing through big projects such as the Diageo ‘The Bar’ ( working with a budget in excess of £1.5M using both Crownpeak and Salesforce. - Helped increases margins and profitability in the department - Assisted with implementing agile methodologies within the department and agency Responsibilities: - Managing the workflow for various brands such as Diageo, ASOS, Unilever, BBC, Infiniti, Sainsbury’s, - Sony Mobile and Reckitt Benckiser - Responsible for the financial revenue for the department Responsible for shaping the process and work flow around Technical Solutions. - Working in tandem with the Technical Director and the Head of UX, Email, Content and QA to ensure all delivery of all projects were timorously met - Responsible for utilization within all departments - Recruit specific skillsets on a project by project basis and monitor freelancer spend recommending permanent positions - Run financial reports out of our inhouse job bag system to monitor trends and make recommendations - Ensuring delivery from fast turnaround reactive social media to complex heavy builds - Understanding the full lifestyle of a digital project and helping to guide and support campaign managers through the process - First point of call for all team members, client and project management - Negotiate rates with freelancers, recruitment agents and external companies/suppliers to ensure best value for money From October 2012 to September 2013 (1 year) Creative Services Manager @ From November 2011 to September 2012 (11 months) Project Manager (Freelance) @ Responsibilities: - Ensuring that all projects are resourced correctly, with a creative with the relevant skills assigned to the appropriate job. - Manage the sourcing, booking and overseeing of freelancers for the relevant project - Ensure that all creative resources are fully briefed and have access to the relevant hardware/software needs to complete their task - Managing the working flow and resourcing of all creatives on jobs - Managing the flow of data and information between clients and production team, understanding & communicating all timings, deliverables and specifications. - Policing the SOW and managing client requests to protect the production team’s ability to keep within budgeted hours, and charging overages where appropriate. - Ensuring effective communication within the different creative sector of the project. - Ensuring that all freelancers’ time is tracked through our time management system, and assigned to the correct job number. - Working with other agencies such as Elvis Communications and TBWA From June 2011 to October 2011 (5 months) Production and Delivery Manager @ Achievements: - Produced first lifestyle formatted promo on time and within budget - Reduced project lifecycle to eliminating waste in implementing processes - Optomised scheduling process, and increased visibility of work pipeline to management Responsibilities: - Managing the creative team and ensuring that all production deadlines are met. - Managing the relationship and all communication between the Client Services Team, Commercial Department and the Production Department. - Representation the Production Department in strategic and departmental meetings. - Introduce new processes to ensure a efficient utilisation of staff. - Manage existing and develop new third party relationships with partners - Liaise with the Finance Manager in order to ensure work is scheduled in order to optimise the Company’s commercial/fiscal performance. - Ownership of the scheduling for all Production activities including, but not limited to; Podcast, Video and ‘MiniSite’, Shop-In-Shop, CAR production and QA. - Planning, booking and coordinating all off-site shoots, including travel, locations, Models/Actors, Call Sheets and equipment shipping. - Weekly reports to ensure that all deadlines were met, log internal QA and client edit requests From December 2010 to April 2011 (5 months) Client Services Manager @ From June 2010 to April 2011 (11 months) Production Coordinator @ From 2009 to 2010 (1 year) Production Coordinator @ From 2007 to 2009 (2 years) BSocSci, Drama and Performance studies, Media and Communication studies @ University of KwaZulu-Natal From 2004 to 2006 Maris Stella Convent Joanne Ralfe is skilled in: Digital Marketing, Digital Media, Rich Media, Advertising, Online Advertising, Digital Strategy, Environmental Noise, Leadership, Integrated Marketing, Creative Strategy, Mobile Marketing, New Media, Strategy, Social Media, Mobile Devices, User Experience

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In a nutshell

Joanne Ralfe's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 9 month(s)

Joanne Ralfe's Willingness to Change Jobs



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