Joanne Ralfe's Email Addresses & Phone Numbers

📖 Summary

I am a highly motivated, operationally minded, digital native working in advertising in London. My colleagues describe me as a ‘Swiss army knife’, I know my way around a P&L as well as consult on accounts promoting Agile values to ensure high delivery standards whilst empowering and developing people. I have a curious mind, which has lead me to have excellent technical and methodology knowledge helping me to support all aspects of digital production.Project Director @ From November 2015 to Present (2 months) Director @ From July 2015 to Present (6 months) Creative Resource Manager (Freelance) @ From July 2015 to October 2015 (4 months) Senior Operations Manager @ Achievements - Operationally running the Creative Technology Unit within the M&C Saatchi Group. - Helped structure the merger between M&C Saatchi agency and Lean mean fighting Machine with the respective Heads of Digital Delivery - Implemented group wide commercial agreements with the suppliers of goods and services. - Implemented group wide project lifecycle software, including timesheets, resourcing, utilisation and burn through rates. - Promoting and implementing agile methodologies (Scrum and Kanban) for different areas of digital delivery. - Selected as a conference speaker for ‘Agile on the Beach - 2015’ Responsibilities - Responsible for the Creative Tech P&L - Management and escalation point for digital resourcing (including line management of the Resource Manager) - Set out and implement outsourcing strategy - First point of contact for all HR and finance issues with team including reviews and performance - Forecasting, monitoring and sign off of departmental spend From November 2014 to July 2015 (9 months) Digital Resource Manager @ Key Responsibilities - Day to day management of a team of 35 across design and tech - Making recommendation regards to the makeup of the delivery team based on utalisation and financial forecasts. - Controlling the budget for both freelancer and outsourcing spend - Defining and implementing the outsourcing digital strategy, including process setup and financial agreements - Review processes and Ways of Working internally to ensure that the studio runs in efficiently - Help with implementing agile methodologies - First point of communication for Client Services, Project management and other stakeholders within the group - Recruitment of both freelance and permanent members of staff and negotiating rates. - Liaising with other Creative Services/ Traffic Managers from different agencies to ensure continuous delivery within the group. - Helping with burn through rates and recons with Project Management teams, and exploring overages as well as mitigating potential problems while still in production - Understanding team make up vs revenue generated - Identifying, setting up and negotiating payment terms with supplier. - Working with finance to allocate payment for all hard costs - Making the working culture a better place through PDP, conferences (both attending and organising) - First point of all HR issues, both for the department and for the HR department including freelancer contracts, identifying junior/university programs and review etc From September 2013 to November 2014 (1 year 3 months) London, United KingdomSenior Creative Services Manager @ Achievements: - Seeing through big projects such as the Diageo ‘The Bar’ (http://uk.thebar.com/) working with a budget in excess of £1.5M using both Crownpeak and Salesforce. - Helped increases margins and profitability in the department - Assisted with implementing agile methodologies within the department and agency Responsibilities: - Managing the workflow for various brands such as Diageo, ASOS, Unilever, BBC, Infiniti, Sainsbury’s, - Sony Mobile and Reckitt Benckiser - Responsible for the financial revenue for the department Responsible for shaping the process and work flow around Technical Solutions. - Working in tandem with the Technical Director and the Head of UX, Email, Content and QA to ensure all delivery of all projects were timorously met - Responsible for utilization within all departments - Recruit specific skillsets on a project by project basis and monitor freelancer spend recommending permanent positions - Run financial reports out of our inhouse job bag system to monitor trends and make recommendations - Ensuring delivery from fast turnaround reactive social media to complex heavy builds - Understanding the full lifestyle of a digital project and helping to guide and support campaign managers through the process - First point of call for all team members, client and project management - Negotiate rates with freelancers, recruitment agents and external companies/suppliers to ensure best value for money From October 2012 to September 2013 (1 year) Creative Services Manager @ From November 2011 to September 2012 (11 months) Project Manager (Freelance) @ Responsibilities: - Ensuring that all projects are resourced correctly, with a creative with the relevant skills assigned to the appropriate job. - Manage the sourcing, booking and overseeing of freelancers for the relevant project - Ensure that all creative resources are fully briefed and have access to the relevant hardware/software needs to complete their task - Managing the working flow and resourcing of all creatives on jobs - Managing the flow of data and information between clients and production team, understanding & communicating all timings, deliverables and specifications. - Policing the SOW and managing client requests to protect the production team’s ability to keep within budgeted hours, and charging overages where appropriate. - Ensuring effective communication within the different creative sector of the project. - Ensuring that all freelancers’ time is tracked through our time management system, and assigned to the correct job number. - Working with other agencies such as Elvis Communications and TBWA From June 2011 to October 2011 (5 months) Production and Delivery Manager @ Achievements: - Produced first lifestyle formatted promo on time and within budget - Reduced project lifecycle to eliminating waste in implementing processes - Optomised scheduling process, and increased visibility of work pipeline to management Responsibilities: - Managing the creative team and ensuring that all production deadlines are met. - Managing the relationship and all communication between the Client Services Team, Commercial Department and the Production Department. - Representation the Production Department in strategic and departmental meetings. - Introduce new processes to ensure a efficient utilisation of staff. - Manage existing and develop new third party relationships with partners - Liaise with the Finance Manager in order to ensure work is scheduled in order to optimise the Company’s commercial/fiscal performance. - Ownership of the scheduling for all Production activities including, but not limited to; Podcast, Video and ‘MiniSite’, Shop-In-Shop, CAR production and QA. - Planning, booking and coordinating all off-site shoots, including travel, locations, Models/Actors, Call Sheets and equipment shipping. - Weekly reports to ensure that all deadlines were met, log internal QA and client edit requests From December 2010 to April 2011 (5 months) Client Services Manager @ From June 2010 to April 2011 (11 months) Production Coordinator @ From 2009 to 2010 (1 year) Production Coordinator @ From 2007 to 2009 (2 years) BSocSci, Drama and Performance studies, Media and Communication studies @ University of KwaZulu-Natal From 2004 to 2006 Maris Stella Convent Joanne Ralfe is skilled in: Digital Marketing, Digital Media, Rich Media, Advertising, Online Advertising, Digital Strategy, Environmental Noise, Leadership, Integrated Marketing, Creative Strategy, Mobile Marketing, New Media, Strategy, Social Media, Mobile Devices, User Experience