Vice President of Marketing
August 2014 to September 2015
Vice President, Marketing, Software Integrity Group
Multiple Positions including Senior Director, Product Marketing and Manager, Professional Services
September 1987 to June 2002
Chief Marketing Officer
September 2015 to November 2016
Chief Marketing Officer
June 2012 to August 2014
Chief Marketing Officer
November 2008 to May 2012
Chief Marketing Officer
September 2007 to June 2008
Senior Vice President, Marketing
January 2005 to June 2007
Vice President, Marketing
January 2004 to December 2004
Vice President, Product Marketing
July 2002 to December 2003
What company does Jim Ivers work for?
Jim Ivers works for Cigital, Inc
What is Jim Ivers's role at Cigital, Inc?
Jim Ivers is Vice President of Marketing
What industry does Jim Ivers work in?
Jim Ivers works in the Computer Software industry.
Vice President of Marketing @ Cigital, Inc From August 2014 to September 2015 (1 year 2 months) Sterling, VAVice President, Marketing, Software Integrity Group @ Synopsys Inc Dulles, VAMultiple Positions including Senior Director, Product Marketing and Manager, Professional Services @ Information Builders From September 1987 to June 2002 (14 years 10 months) Chief Marketing Officer @ Cigital, Inc Jim leads all aspects of Cigital’s marketing including strategy, messaging and positioning, brand development, demand generation, social media strategy, community development, analyst relations and public relations. Responsibilities also include product management, product marketing, and client success programs. From September 2015 to November 2016 (1 year 3 months) Dulles, VAChief Marketing Officer @ Covata Responsible for global marketing strategies, branding initiatives and programs for Covata, an early stage File Sharing and Applied Encryption Company.▪ Re-branded company in January 2014 with integrated program that integrated Customer Relationship Marketing and Marketing Automation, a complete re-write of the Web site and the corporate collateral, and new sales materials for the field. Re-launched company with coordinated PR campaign.▪ Actively involved in direct selling and business development with vendor partners and MSPs. From June 2012 to August 2014 (2 years 3 months) Reston, VAChief Marketing Officer @ Triumfant Managed all corporate marketing functions, product management, and product marketing for Triumfant, an early stage IT Security Software company.▪ Successfully transitioned Triumfant from a virtual unknown in the security market to a disruptive technology recognized by the American Security Challenge and as a 2011 SINET 16 Innovation Award winner by the Security Innovation Network. ▪ Actively involved in direct selling activities and maintaining ongoing relationships with customers.▪ Built working partnerships with industry leaders such as Symantec, ArcSight, and Juniper Networks, and industry groups such as the Trusted Computing Group and NIST.▪ Drove significant changes to the product such as the design of a new user interface, addition of critical security capabilities and the establishment of integrations with key partners. From November 2008 to May 2012 (3 years 7 months) Rockville, MDChief Marketing Officer @ Vovici Managed all corporate marketing functions, product management, and product marketing for Vovici, a $20M Enterprise Feedback Management (EFM) company. ▪ Transformed the corporate strategy of Vovici from a SMB focused, point-solution vendor to a perceived industry leader focused on enterprise-class solutions for the Global 2000. Redesigned all aspects of the company positioning, sales process and associated materials, CRM systems and tracking methods, and SaaS renewal programs.▪ Positioned Vovici as a recognized voice in the EFM market and established the company as an early leader in Community enablement and voice of the customer initiatives. ▪ Transformed product management from a product development led function to an independent team that drove the development of products aligned with the corporate strategy in close concert with field sales. ▪ Created employee messaging and outreach programs to unify the company behind the vision, mission, and strategy of the company. ▪ Constructed a press and analyst program that has established Vovici as an industry thought leader through active engagement with key writers and analysts in North America and Europe. Associated collateral, web site and advertising increased market awareness by %110. From September 2007 to June 2008 (10 months) Dulles, VASenior Vice President, Marketing @ Cybertrust Managed all global corporate marketing functions including corporate communications, public and analyst relations, field marketing, product marketing and events management for Cybertrust, a $170M global information security company with 800 employees and business in North America, Europe, and the Pacific Rim.▪ Launched a global brand resulting in significant brand awareness and broad industry acceptance. Cybertrust became one of best known IT security brands within 18 months from the formation of the company. ▪ Centralized previously distributed marketing functions and built a global marketing team. At the time of the acquisition, the team consisted of 24 people deployed on three continents with an annual budget of $8M. ▪ Built global public relations team that achieved a significant level of sustained activity in the press worldwide. Coverage in 2006 increased 210% from 2005, and was on track to exceed that growth in 2007.▪ Reversed negative pre-merger analyst perceptions through aggressive analyst relations, resulting in a 250% increase in analyst report mentions in one year and multiple deals influenced by analyst recommendations. ▪ Increased lead activity worldwide by 60% by centralizing and improving field marketing for the three sales regions, providing for consistency of messaging and economies of scale and directly impacting sales activity. ▪ Increased customer retention by 22% by creating and implementing a customer relations program that resulted in a marked increase in customer related intelligence and consistent customer communication.▪ Team awards and recognitions include winner, Best Marketing Organization, 2006 American Business Awards; winner, Best Marketing Executive, 2007 International Business Awards; finalist, Best Marketing Organization, 2006 and 2007 International Business Awards and 2007 American Business Awards; multiple Thoth Awards; winner of the Fastest Growing Company in the Washington, D.C. area, 2007. From January 2005 to June 2007 (2 years 6 months) Herndon, VAVice President, Marketing @ webMethods Managed all corporate marketing communications and messaging, public and analyst relations, field marketing, and events. ▪ Played a lead role in transitioning webMethods from a proprietary based integration company to a Web Services based Service Oriented Architecture company. This was culminated with the simultaneous acquisition of three companies that created a platform to take the new positioning aggressively into the market. As a result, webMethods developed a reputation of being a vanguard of the movement to service oriented architectures. ▪ Increased lead generation by 32% by creating and executing innovative multi-level marketing campaigns.▪ Refreshed the webMethods brand to reflect evolution in corporate positioning including renovation of the corporate web site and new marketing materials. ▪ Planned and executed an annual user conference with a budget of $2M dollars and 1,200 attendees. From January 2004 to December 2004 (1 year) Fairfax, VAVice President, Product Marketing @ webMethods Managed the team that formulated strategic vision, developed the outbound messaging, created the sales tools, and delivered the sales training for the webMethods products. ▪ Introduced commercialization process that emphasized a whole product approach for guiding new products and product releases from inception through market roll-out, providing improved visibility and control into commercialization activities and accelerating release cycles.▪ Managed the collaborative development and execution of product specific marketing programs and campaigns with the corporate marketing and the product management teams. ▪ Directed the competitive analysis process, including development of competitive selling strategies and the training to deploy these strategies to the field. ▪ Managed Analyst Relations and moved webMethods into the Leadership designation in multiple analyst rankings, including the Gartner Magic Quadrant. From July 2002 to December 2003 (1 year 6 months) Fairfax, VA
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
3 year(s), 2 month(s)
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