Designer @ From January 2015 to Present (1 year) Freelance Designer @ • Provide creative services to clients around the country including Red Bull, Stoli Vodka, Frends Headphones, the University of Florida, Cooper Design, Dirty Bird Skateboards, and various non-profit organizations.
• Shoot “hero photos” to be featured on the homepage of Desk.com.
• Photograph events, music festivals, parties, headshots, and weddings for a variety of clients and companies.
• Contract with a creative agency as their “Remote Staff Photographer.” From July 2010 to Present (5 years 6 months) Visual Designer @ H1 Studios has worked with a number of leading companies and growing startups to create unique and engaging digital experiences. We believe in design excellence above all else. Our services range from UI/UX for Web and Mobile apps to Design for online home pages and marketing-focused websites. Past and current clients include:
• Salesforce
• Quirky
• Desk.com
• Marketing Cloud
• Heroku
• iHeartRadio
• Gocella From September 2013 to December 2014 (1 year 4 months) Senior Art Director @ Grooveshark is the world's largest on-demand music streaming and discovery service. Over 30 million users flock to Grooveshark to listen to their favorite music, create playlists, discover new tunes, and share it all with friends via Facebook, Twitter, social news sites, and more.
Earned promotion following demonstration of excellent attention to detail, creative vision, and leadership potential. Worked as the team leader overseeing Graphic Designers and Art Director.
Responsibilities include:
• Oversee all advertising-related media produced by Grooveshark’s Creative Team as well as by partner creative agencies around the world.
• Recruit, hire, and train Graphic Designers and Art Directors to fulfill production demand.
• Establish Best Practices to systematize and optimize team workflow, which led to the Creative Team’s lowest recorded Gross Production Cost in 2012.
• Work closely with Sales (Domestic and International) and Integrated Marketing teams to implement the design and development of direct sales programs, as well as the branding and collateral design for many co-branded initiatives.
• Fulfill RFPs with conceptual mockups, often created under same-day turnaround schedules with all creative assets sourced online.
• Consistently and intentionally working towards maintaining a team culture of "work hard-play hard," often resulting in intense creative critique sessions followed by beer and foosball.
Additional projects include shooting photos for a variety of Grooveshark promotional purposes. Photos have appeared in various internet publications, as well as in print in Inc Magazine. From May 2012 to August 2013 (1 year 4 months) Greater New York City AreaFounder and President @ The NCSA: We are College Skimboarding.
• Registered the NCSA as a non-profit organization and drafted its bylaws and other legal documents
• Served as Creative Director of the branding process and formulated the company’s marketing plan
• Developed and maintained company website and blog
• Created the Corporate Membership and Student Membership programs
• Planned skimboarding contests and events across the nation From December 2007 to August 2012 (4 years 9 months) Art Director @ Grooveshark is the world's largest on-demand music streaming and discovery service. Over 30 million users flock to Grooveshark to listen to their favorite music, create playlists, discover new tunes, and share it all with friends via Facebook, Twitter, social news sites, and more.
Responsibilities included:
• Designed custom homepage skins and music-integrated concepts for brands such as Red Bull, Anheuser Busch, Samsung, Dunkin’ Donuts, Nike, Adidas, etc.
• Oversaw production of on-site advertisements and worked hands-on with designers and developers to create and implement ad campaigns.
• Developed basic front-end HTML markup and CSS styling of all home-page themes and oversaw the transfer of responsibility and training to the Front End Developer. From April 2011 to May 2012 (1 year 2 months) Design & Marketing Intern @ Falling Whistles is a campaign for peace in Congo.
• Conducted market research with all major retailers on their experience telling the FW story
• Developed and designed a point-of-sale display pieces that helped explain the FW story in a more succinct way
• Worked with retailers to install display piece, and saw strong increase in retailer satisfaction, as well as an increase in sales. From June 2010 to August 2010 (3 months) Student Brand Manager @ Red Bull gives you wiiings.
• Creatively introduced college students to the Red Bull brand through innovative events
• Executed grassroots marketing activations to increase brand awareness
• Developed relationships with campus opinion leaders on behalf of Red Bull
• Invited to participate in exclusive Creative Workshops around the Southeast US
• Inducted into the Cabal, an inside group of the top 15 Student Brand Managers from across the nation who led the Red Bull U program through discussion moderation, the creation of new products, and new guerrilla marketing initiatives From July 2008 to July 2010 (2 years 1 month)
Bachelor of Arts, Business Administration; Marketing @ University of FloridaSpanish @ Universidad de Guanajuato Jesse Lash is skilled in: Photography, Graphic Design, Art Direction, Web Design, Logo Design, Advertising, Editing, Photoshop, Brand Development, Creative Direction, InDesign, Adobe Creative Suite, Illustrator, Copywriting, Wordpress
Websites:
http://www.jesselash.com,
http://www.grooveshark.com