Chairman Of The Board @ SAN | Stichting Adverteerdersjury Nederland
Global Marketing Communications Manager @ IKEA Group
SRM - Marketing Communicatie B
My expertise is transforming Business, Brands and/or Portfolio's through people. Turning consumer and business insights into strategies, tactics, actions and securing impactfull execution that delivers the results is the red threat in my career. I have build a proven trackrecord in Fast moving consumer goods (PepsiCo, FrieslandCampina, Remia), Apparel/Fashion/Home & Garden/Electronics (Wehkamp.nl), Home Furnishing, Ecommerce and Omnichannel
My expertise is transforming Business, Brands and/or Portfolio's through people. Turning consumer and business insights into strategies, tactics, actions and securing impactfull execution that delivers the results is the red threat in my career. I have build a proven trackrecord in Fast moving consumer goods (PepsiCo, FrieslandCampina, Remia), Apparel/Fashion/Home & Garden/Electronics (Wehkamp.nl), Home Furnishing, Ecommerce and Omnichannel Retail (IKEA, Wehkamp.nl). I have an entrepreneurial and broad business scope and like to enable change while driving business performance.
Country Marketing Manager | CMO IKEA Netherlands @ Head of Marketing and Board Member of IKEA NL. Transforming IKEA into the leading Omnichannel Home Furnishing company. Responsible for Positioning, Strategy, Branding, Communication, Omni Channel, Web, Ecommerce, M-commerce, Editorial Content, CRM, Media buying, Data Intelligence, Marketing Technology, Research & Insights, Online, Mobile, Digital. Leading four diverse and motivated teams: External Communication/Integrated Campaigns, Web & Digital/Ecommerce, Editorial Content and Marketing Intelligence (Data analytics & insights). From April 2014 to Present (1 year 9 months) Member of the Board @ The Stichting Adverteerdersjury Nederland | SAN is founded in 1988 with the objective to structural contribute to the communication profession via the knowledge and experience of advertisers. Every year the best communication campaigns are awarded with the prestigious SAN Accent. From September 2014 to Present (1 year 4 months) Strategic Business Advisor @ With 15+ years of building powerfull Brands, launching succesfull products and business transformation I know how to drive significant growth. I worked in several segments and in a diverse set of companies (private equity, family owned as well as listed and unlisted multi nationals). As a external Strategic Adviser I like to advice other businesses in delivering their growth ambitions. This can be as a advisor to the board/CEO or on specific topics were external competence is needed. From 2011 to Present (4 years) Marketing Manager @ wehkamp.nl is the leading online retailer in The Netherlands with a turnover of €570 mln, over 145 mln visitors and 1.7 mln customers. Range includes Fashion/Apparel, Home & Garden furnishings, Electronics, Sport and outdoor, Health and Beauty.
Responsible for the wehkamp.nl Brand, Marketing Strategy and creative execution. Lead the transformation of this former catalogue brand into a aspirational, fashionable brand and pure online retailer. Resulting in significant growth of sales, customer base and likeability of the Brand.
Lead the Strategic and Operational Marketing Plan, Media Strategy, Driving the commercial E-commerce calendar, Consumer Centric Campaign & Innovation Development (online & offline, earned, owned, paid), Brand Identity Development & Creative Execution of integrated Communication Campaigns (f.e. TV, radio, Digital / Online, branded content, website, mobile, social) through a fantastic team of diverse experts.
Setup, build and lead four enthusiastic teams: Campaign/Brand Management Team, Creative Art Direction Team (inhouse creative agency), Editorial Content Team (Inhouse Digital Editorial content/magazine) and Visual Design Team. In total 36 FTE. Member of Management Team Marketing and Commercial Team. From January 2011 to March 2014 (3 years 3 months) Zwolle Area, NetherlandsMentor @ The Startupbootcamp, Europe’s most successful startup accelerator, focuses on intensive mentoring from industry leaders across Europe and beyond, propelling tech startups into higher levels of growth and funding. From 2014 to 2014 (less than a year) Member of the Ecommerce Committee @ From 2011 to 2014 (3 years) Vice-Chairman SAN Accent Retail Jury @ Vice-chairman of the SAN Accent Retail jury for Best Communication Campaign of the Year Awards. From 2013 to 2013 (less than a year) Mentor @ From 2013 to 2013 (less than a year) Member of the Jury | Marketing Award of the Year @ From 2012 to 2012 (less than a year) Member of the SAN Accent Retail Jury @ Member of the SAN Accent Retail jury for Best Communication Campaign of the Year Awards. From 2012 to 2012 (less than a year) Marketing Manager Beverages (Pepsi, 7up & Gatorade) @ From December 2007 to January 2011 (3 years 2 months) Senior Brand Manager Young Adults & Indulgence Brands Benelux (Lay's, Doritos, Smiths) @ Brands: Doritos, Smiths, Lay's From February 2006 to November 2007 (1 year 10 months) Brand Manager @ Product and Brand Marketing From June 2003 to February 2006 (2 years 9 months) Brand Manager @ Product and Brand Marketing
New product development and multiple new product launches.
Several launches resulted into market leadership and significant revenue growth From February 2000 to June 2003 (3 years 5 months)
NIMA - NIMA C From 2008 to 2008 SRM - Marketing Communicatie B From 2002 to 2003 SRM - Marketing Communicatie A From 2001 to 2002 BA @ From 1996 to 2000 Jeroen Hubert is skilled in: Retail, Digital Marketing, E-commerce, Brand Management, Strategy, Brand Development, Marketing Strategy, Marketing Management, Marketing, Customer Insight, Integrated Marketing, Digital Media, Online Marketing, Entrepreneurship
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