A results driven Head of Marketing with extensive offline and online experience within both the B2C and B2B markets Proven adaptability, with expertise in the security and life safety, utilities, travel and home improvement sectors Track record of turning around team performance to deliver business growth Multi-channel strategy development and implementation, for both acquisition and retention purposes. Agency experience (10 years) enables effective agency management and close working practices. Strong presentation and communication skills at all levels.

Head of Marketing @ Responsible for channel marketing across the entire range of Tyco markets within the UK and Ireland, including: * ADT to Residential and Small business * Tyco Installation and Services to Key Accounts, Public Sector and Service Sales * Tyco Fire & Integrated Solutions to Major Projects, Oil, Marine and Gas (on-shore and offshore, global) Development and implementation of marketing growth strategy Cross functional working including close integration with product, sales and telemarketing teams Campaign delivery (broadcast, print and direct marketing), new product launches and event management Multi-million pound budget with demonstrable double-digit year on year margin growth From February 2014 to Present (1 year 10 months) Head of Lead Generation, Residential @ Responsible for Lead Generation for the Residential business via the online and offline channels, affinity programmes and campaign development. 300% growth over a 3 year period vs market decline of 7% YOY Growth of marketing budget from £1M to £4.2M through demonstration of margin growth from marketing spend Innovation in broadcast media and online response handling, and consultancy with other ADT / Tyco global markets to accelerate roll out in key regions From August 2010 to February 2014 (3 years 7 months) Head of Online @ Development of online strategy for customer acquisition and service Development of new functionality to enable online account management. Migrating 1M calls to the website for engineer bookings, account changes and product information £4.5M build completed ahead of schedule and under budget. All targets for customer migration met. From August 2008 to February 2010 (1 year 7 months) Marketing Manager @ Strategic development and delivery of acquisition programme for Central Heating Installations (new heating systems / boilers) From August 2006 to August 2008 (2 years 1 month) Account Director @ TMW was until recently the largest independent direct marketing agency in the UK. Operated as Account Director on: Energy Saving Trust: Oversaw the development and managed the new corporate brand identity to be used through all sales channels Ran the re-development of the website to enhance usability and maximise data capture opportunities from all users Integrated all 9 existing databases and initiated data mining to maximise existing data assets VisitBritain (British Tourist Board): Global campaign development Devised the contingency strategy to counteract the impact of the terror attacks of 7/7 - ultimate approval received from Minister for Tourism From January 2002 to November 2005 (3 years 11 months) Account Supervisor @ Senior Account Manager British Airways: Use of data analysis, segmentation and on-and-offline channels to target both business and leisure audiences. Frequently achieved over 10% response rate. "Concorde retirement" Headed team for the retirement of Concorde, developing competition strategy and mechanic, devised the communications plan, appointment of 3rd party suppliers and achieving 'zero cost' campaign budget for the client From January 2000 to January 2002 (2 years 1 month) Account Manager/Senior Account Manager @ Responsible for campaign management and analysis for new electricity and telecoms acquisitions, across all channels including DRTV, radio and online From January 1998 to January 2000 (2 years 1 month) Account Manager @ A small but innovative through the line agency with a strong client portfolio. Worked on: East Midlands Electricity News International Ragdoll Productions UR Wired magazine From January 1996 to January 1998 (2 years 1 month)

BA Hons, Marketing & Modern Languages @ University of Strathclyde From 1989 to 1996 Jeremy Simpson is skilled in: eCRM, Stakeholder Management, Online Advertising, Direct Marketing, Marketing Communications, Integrated Marketing, Lead Generation, Marketing, B2B, Advertising, Web Analytics, Business Development, Strategy