Director, Brand & Creative Strategy @ From August 2012 to Present (3 years 5 months) Greater New York City AreaSenior Manager, Brand & Creative Strategy @ Responsible for direct marketing, digital marketing, brand marketing, prospect and consumer marketing (including retention) for all of Charter’s residential lines of business including video, Internet and telephone. • Drive and manages brand and creative strategy to deliver revenue and RGU plans and to drive profitable revenue growth for 5.2 million customers and over 6 million prospects for all residential lines of business including video, high-speed Internet and telephone for Charter Communications Corporate Office • Responsible for all direct mail including Hispanic segmentation, FSIs, bill marketing and online creative for Charter Communications, Inc. • Strategizes and develops direct marketing quarterly/yearly calendars to achieve business goals and objectives • Strategizes and develops digital and social media marketing campaigns, including mobile, Facebook, Twitter and Pinterest • Creates web banners, landing pages, product pages, product slots and hero banners for charter.com • Creates, executes & implements go-to-market plans for new product launches to drive awareness & engagement with new products, support revenue goals & build positive brand perception • Builds competitive claims & provides legal team with substantiation • Execute & analyze campaigns for Charter Corporate & field offices • Manages outside creative agencies • Implements best performing practices & improve effectiveness in direct response marketing programs • Guide sales channels & field marketing teams by building relevant programs and reviewing marketing materials • Executed & managed campaign roll off retention program • Strategic planner for testing for current customer & prospect audience segments • Performed duties under budget, on time & without errors • Set a new benchmark for speed to market for marketing execution - allowing to close the gap on hitting revenue goals, Certificate of Achievement in Charter Champions Club for speed to market on direct mail From 2012 to August 2012 (less than a year) Greater St. Louis AreaMarketing Manager @ From 2009 to 2012 (3 years) Greater St. Louis AreaAccount Executive @ Aggressive self-starter with excellent communication skills. Responsibilities included growing a base of existing accounts while developing new advertisers from the local business community. • Attain budgeted revenue goals through effective promotions and multi-platform marketing including TV and digital media sales • Ability to create and maintain business reports • Diligently managed the sales and process from start to close • Achieved 168% of 4Q 2009 sales goal by mid-October 2009 From 2009 to 2009 (less than a year) Madison, Wisconsin AreaMarketing Manager @ Direct marketing management for all residential lines of business, including video, high-speed Internet and telephone service consisting of 2 million customers. • Responsible for all direct mail and FSIs creative for Charter’s Central Division Office • Managed advertising programs • Developed and executed quarterly testing plans for all direct marketing programs • Implemented best performing practices and improve effectiveness in direct response marketing programs • Guided field marketing teams by building relevant programs and reviewing marketing materials • Reduced year over year churn by 1.72% creating and implementing campaign roll off retention strategy • Managed outside creative agencies From 2006 to 2009 (3 years) Madison, Wisconsin AreaMarketing Coordinator @ Responsible for all marketing, advertising and new product launches including video, high-definition video, video on demand, digital video recorders and high-speed Internet home networking. • Introduced transitional sales program throughout the customer service department resulting in record sales • Introduced win back program • Executed TV, radio, print, out of home and mobile marketing tactics; managed media planning and buying • Created, managed and delivered all direct mail and FSIs for Knoxville and surrounding offices • Event coordination and web site management for direct sales and retail teams • Wrote telemarketing scripts • Responsible for management of relationships with programming vendors, budget allocation logs and monthly marketing calendar • Managed outside creative agencies From 2001 to 2005 (4 years) Knoxville, Tennessee AreaOnline Marketing Coordinator @ From 2000 to 2001 (1 year) Knoxville, Tennessee Area

Bachelor of Arts – Business Administration, Marketing Major @ Michigan State University From 1996 to 2000 Bachelor of Arts – Communications, Advertising Major @ Michigan State University From 1996 to 2000 Jennifer Smith is skilled in: Email Marketing, Product Marketing, Digital Marketing, Customer Retention, Marketing Management, Marketing Communications, Online Advertising, Direct Mail, Competitive Analysis, Customer Acquisition, Social Media Marketing, Telecommunications, Cross-functional Team Leadership, Advertising, Direct Marketing