Only through truly understanding your buyer can you have confidence in your marketing plans to reach them. Jennifer is an outgoing strategic product marketing director in B2B high-tech marketing with a market-driven, deliberate, team-based approach to work. Jennifer's product marketing specialties: -- Strategic marketing project management -- Solutions messaging and positioning -- Product launch plan construction and execution -- Corporate website content management -- Search engine optimization (SEO) strategy planning and tactics -- B2B social media planning -- Blog initiation and writing -- All types of technical and non-technical marketing content creation, including white papers, bylines, technical datasheets, case studies, press releases and blogging -- Channel/partner enablement materials and programs -- Team management and team leadership -- Pragmatic Marketing theories and practices, including product marketing and product launch planning, buyer personas -- Competitive intelligence program management -- Win/loss analysis program management "No one cares about your products. They care about how you can solve their problems"

Director of Product Marketing @ LLamasoft provides the technology and expertise to help companies visualize, optimize and simulate the supply chain for major improvements in cost, service, sustainability and risk mitigation. Design alternatives and explore the trade-offs associated with change. Test results under real-world conditions using simulation. With LLamasoft you can do it all in a single, integrated software platform. Solutions include supply chain network modeling, transportation route optimization, multi-echelon inventory optimization and data extraction and transformation. Jennifer is responsible for LLamasoft's strategic marketing plan development, win/loss analysis program management, product launch plan management, website content management, search engine optimization (SEO) program management, strategic product positioning/messaging, press releases and content creation. From September 2012 to Present (3 years 2 months) Ann Arbor, MichiganProduct Marketing Manager @ -- Create targeted brand messaging and strategic marketing plans to increase brand awareness, drive sales and improve competitive position -- Develop strategic marketing plans for global software products -- Buyer persona-based marketing -- SEO strategy planning -- Team management/team leadership -- Corporate website content management -- Whitepaper and blog writing -- Win/loss program management -- Project management -- Pragmatic Marketing theories and practices, including product marketing and product launch planning From February 2007 to September 2012 (5 years 8 months) Greater Minneapolis-St. Paul AreaMarketing Manager @ Part of collaborative global marketing team ERP and hospitality software responsibility From September 1999 to October 2006 (7 years 2 months) Mutual Funds @ Purchasing funds into customer accounts From 1998 to 1999 (1 year) Publications Intern @ Research and writing in Spanish language for Business Mexico magazine From 1997 to 1998 (1 year)

MA, Management, Business @ The College of Saint Scholastica From 2005 to 2007 BA, Organizational Communications, Intl Business, Spanish @ Concordia College From 1994 to 1998 High school diploma @ Minnehaha Academy From 1990 to 1994 Jennifer Randall is skilled in: Product Launch, Product Marketing, SEO, Marketing Management, Marketing Strategy, Strategic Planning, Lead Generation, Marketing Communications, Team Leadership, Budgeting, Market Planning, Partner Development, Channel Optimization, Marketing, Leadership, CRM, Sales, Budgets, Solution Selling, Product Management, Supply Chain, Salesforce.com, Account Management, Strategy, Enterprise Software, ERP, B2B, Sales Operations, Program Management, Strategic Partnerships, Project Management, Product Development, Team Management, Management, Cross-functional Team...