Passionate and entrepreneurial Marketing professional with 18 years experience in Branding, Product Development, Advertising, Promotion, Digital and Consumer Research for iconic Beauty brands, spanning all channels of U.S. distribution. Results-oriented leader, problem solver and decision maker with proven track record for developing marketing plans, achieving sales objectives and delivering P&L within budget. Strengths in strategic business management, creative thinking, analytics, multi-functional team leadership, people development and innovative, consumer-centric product development with $150MM+ successful skincare products created for Neutrogena and Kinerase.

Executive Director, Global Marketing & Strategy, Smashbox Cosmetics @ Gain market share by overseeing creation/execution of 3 year global $150MM+ cosmetics pipeline, partnering closely with cross-functional team to ensure on time, expert execution. Provide strategic rationale and insights to North America and International marketing partners to inspire innovation in 360 launch plans: merchandising, retailer programs, marketing support. Led 3 Year Innovation Strategy and overarching FY15 – 17 Business Strategy. Manage a team of 5. From November 2012 to December 2014 (2 years 2 months) Culver City, CASenior Brand Manager Global Franchise - Facial Care Innovation Neutrogena @ Created total Facial Care strategy and led product development for largest segment of Neutrogena business (including Facial Moisture Treatment, Cleansing and Naturals). Develop 3-5 year $200MM+ pipeline with 2 direct reports. Partner globally to innovate $30MM+ ideas through universal insights and breakthrough formulas for lead developed markets (Asia & EMEA). From August 2011 to October 2012 (1 year 3 months) Los AngelesMarketing Director, U.S. Cosmeceuticals (Kinerase) @ Led Marketing team to build $23MM Skincare/Cosmetics portfolio, including 4 brands with 150+ sku’s in Physician, Spa, Prestige, DTC & Mass channels. Developed and executed operating and marketing plans to deliver 1st ever profitability on Kinerase in 2009 (+$2MM up from -$14MM in 2008) while maintaining sales, despite high price points and recessionary environment. Directed team and cross functional partners on Kinerase NPD, resulting in launch of 18 products (including 2 RX drugs) with timelines as short as 6 months. Rose to #1, 2, 3 Kinerase sku’s at Sephora in 2010. Identified opportunity to expand Kinerase reach to Mass with more efficient and profitable business model and launched Dr. LeWinn by Kinerase (Feb 2011). Crafted differentiated positioning, consumer communication and go-to-market strategy and secured distribution at Walmart and Walgreens. From August 2008 to July 2011 (3 years) Aliso Viejo, CAProduct Director, Neutrogena @ Over 4 years, led and managed strategy, marketing, advertising and product development for Neutrogena’s top 4 categories including Facial Moisture Treatment ($165MM), Acne & Facial Cleansing ($273MM), Suncare ($95MM), Held both Innovation and North America Marketing roles. Category Highlights: Facial Moisture Treatment 2007 marketing plans led to+6% growth, outpacing the category 3x. Developed response plan to Proactiv that reversed declines on $9MM Acne Kit +31% (2006). Developed Helioplex™ launch strategy, which helped catapult NTG to #2 position in the category. Developed make-up remover strategy to attract prestige consumers, launching Make-Up Removing Towelettes (#1 wet wipe in category) and Liquid Eye Make-up Remover ($8MM in 2008). Launched 1st-ever Neutrogena premium product on QVC. Recipient of 2 Johnson & Johnson Standards of Leadership Awards. From August 2004 to August 2008 (4 years 1 month) Associate Product Director, Neutrogena @ Successfully developed and implemented marketing strategies for heritage Neutrogena categories, Acne & Facial Cleansing ($273MM). Plans led to regainin #1 position in Facial Cleansing and exceeding 2002 BP plan by over $2MM. Developed 7 winning product concepts and led cross-functional team in commercialization. Developed iconic Deep Clean TV, print & radio advertising for Scrub, Cream Cleanser (Hispanic) and Wipes. Developed and led implementation of large-scale Teen Choice Awards Back to School retail promotion. From September 2001 to March 2004 (2 years 7 months) Group Research Director, Senior Project Director, Project Directo @ Designed custom market research projects for Fortune 500 companies in a variety of industries, including multiple projects with McKinsey & Co. Analyzed results to provide aggressive strategic recommendations. Formulated and managed new project budgets totaling over $1MM in sales. Awarded #1 Employee of the Year, 1997. From 1994 to 1999 (5 years)

M.B.A., Marketing @ University of Southern California - Marshall School of Business From 1999 to 2001 B.S., Business Administration - Marketing @ University of Southern California From 1991 to 1994 Jennifer Lucas-Smoot is skilled in: Cross-functional Team..., Marketing Strategy, Market Research, Product Development, Marketing, Advertising, Market Planning, Strategic Planning, Project Management, Budgets, Product Innovation, Product Launch, Competitive Analysis, Global Marketing, Brand Management, Pharmaceutical Industry, Consumer Products, Strategy