Jennifer Ho Hansen
Global Director, Lifecycle CRM & Growth
Growth Marketing | CRM | Subscription (Spotify, Headspace, Yahoo)
Santa Monica, California
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Jennifer Ho Hansen's Email Addresses & Phone Numbers
About Jennifer Ho Hansen
Global Director, Lifecycle CRM & Growth @ Headspace Inc. *Improving the health and happiness of the world* I lead a team of global growth marketers responsible for strategy and operations of emails, in-app and push notifications to reach, engage, and convert users. Partner with a wide variety of cross-functional teams such as product, engineering, analytics, and design...
Global Director, Lifecycle CRM & Growth @ Headspace Inc. *Improving the health and happiness of the world* I lead a team of global growth marketers responsible for strategy and operations of emails, in-app and push notifications to reach, engage, and convert users. Partner with a wide variety of cross-functional teams such as product, engineering, analytics, and design to produce meaningful tests and programs. From November 2017 to June 2019 (1 year 8 months) Greater Los Angeles AreaProject & Implementations Manager @ Experian CheetahMail Define, scope, plan, and manage client implementations and custom email marketing programs that are designed to grow and monetize targeted markets on behalf of clients. Implemented projects in areas of Lifecycle Marketing, Social Media, Re-marketing, Group Buy/Flash Sales, SMS/Mobile, Product Review/Recommendations, and Sweepstakes/Refer-a-Friend. From May 2007 to December 2011 (4 years 8 months) Greater New York City AreaMarketing Manager, Yahoo Music @ Yahoo Developed and managed marketing communications programs designed to drive acquisition, engagement, retention, and conversion to Yahoo Music products. Owned and produced weekly newsletters with original music and video content, lifecycle messages to drive acquisition and conversion, and transaction messages to drive retention. From January 2006 to February 2007 (1 year 2 months) Santa Monica, CAClient Relationship Manager @ Experian CheetahMail Built, maintained, and advised clients on digital and email marketing programs while managing a portfolio of national retail and financial clients. From May 2004 to December 2005 (1 year 8 months) El Segundo, CAHead of Lifecycle @ PlayVS PlayVS is the leading provider of leagues, scheduling, and infrastructure for the fastest-growing amateur, collegiate, and high school sport in the world - esports. Santa Monica, CAGlobal Director, CRM @ Spotify *Connect fans to the music they love* I founded the global CRM team responsible for on-boarding, engagement, product and artist marketing by utilizing emails, push notifications, and in-app notifications. Created and launched global CRM programs at scale by solving for localization, audience segmentation, and personalization for Spotify's flagship products such as Discover Weekly, Year in Music, Wrapped, Release Radar, Concerts, and much more. From March 2016 to October 2017 (1 year 8 months) Greater New York City AreaGlobal Growth and Conversion Marketing @ Spotify Grew Spotify Premium subscriptions from 3.5M to 70M by leading the CRM strategy and execution of email and push notifications, converting millions of free users to paid Premium members across a variety of paid and trial products including Spotify Premium, Family Plan, Student Plan, in-app trial, paid trial. I was the founding member of Spotify's CRM team, responsible for all CRM front-end platforms, deliverability, best practices, channel health, and developing a playbook based on vigorous testing. From January 2012 to March 2016 (4 years 3 months) Greater New York City Area
Jennifer Ho Hansen’s Personal Email Address, Business Email, and Phone Number
are curated by ContactOut on this page.Jennifer Ho Hansen's Work Experience
Headspace Inc.
Global Director, Lifecycle CRM & Growth
November 2017 to June 2019
Greater Los Angeles Area
Experian CheetahMail
Project & Implementations Manager
May 2007 to December 2011
Greater New York City Area
Yahoo
Marketing Manager, Yahoo Music
January 2006 to February 2007
Santa Monica, CA
Experian CheetahMail
Client Relationship Manager
May 2004 to December 2005
El Segundo, CA
PlayVS
Head of Lifecycle
Santa Monica, CA
Spotify
Global Director, CRM
March 2016 to October 2017
Greater New York City Area
Spotify
Global Growth and Conversion Marketing
January 2012 to March 2016
Greater New York City Area
About Jennifer Ho Hansen's Current Company
Headspace Inc.*Improving the health and happiness of the world* I lead a team of global growth marketers responsible for strategy and operations of emails, in-app and push notifications to reach, engage, and convert users. Partner with a wide variety of cross-functional teams such as product, engineering, analytics, and design to produce meaningful tests and programs. *Improving the health and happiness of the world* I lead a team of global growth marketers responsible for strategy and operations of emails, in-app and push notifications to reach, engage, and convert users. Partner with a wide variety of cross-functional teams such as product, engineering, analytics, and design to produce meaningful tests and programs.
Frequently Asked Questions about Jennifer Ho Hansen
What company does Jennifer Ho Hansen work for?
Jennifer Ho Hansen works for Headspace Inc.
What is Jennifer Ho Hansen's role at Headspace Inc.?
Jennifer Ho Hansen is Global Director, Lifecycle CRM & Growth
What is Jennifer Ho Hansen's personal email address?
Jennifer Ho Hansen's personal email address is j****[email protected]
What is Jennifer Ho Hansen's business email address?
Jennifer Ho Hansen's business email addresses are not available
What is Jennifer Ho Hansen's Phone Number?
Jennifer Ho Hansen's phone (213) ***-*319
What industry does Jennifer Ho Hansen work in?
Jennifer Ho Hansen works in the Marketing and Advertising industry.
Who are Jennifer Ho Hansen's colleagues?
Jennifer Ho Hansen's colleagues are Alinn Louv, Andrew Langton, robert lamvik, Ryan Le, Zachary Carter, Will Smidlein, Bri Baca, Ryan Schneiderman, Gabi Loeb, and Sean Yalda
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