I bring over 15 years of expertise in developing commercially robust business/ product models. With a result driven focus, I have guided and motivated multi-disciplined teams in dynamic markets, achieving sustainable growth.Head of Product Management @ From December 2013 to Present (2 years 1 month) Melbourne, AustraliaHead of Product - Residential @ Responsible for the portfolio of...
I bring over 15 years of expertise in developing commercially robust business/ product models. With a result driven focus, I have guided and motivated multi-disciplined teams in dynamic markets, achieving sustainable growth.Head of Product Management @ From December 2013 to Present (2 years 1 month) Melbourne, AustraliaHead of Product - Residential @ Responsible for the portfolio of products supporting the digital advertising requirements of the real estate industry. • Delivery of growth in revenue, ARPA and EBITDA. • Development and execution of the annual and 90 day line of business plans. • Development of medium term product/ revenue roadmap • FY13, delivered 25% revenue and 27% EBIT growth for Residential • Delivered 2 of the 3 phases in the long-term product strategy within a restricted timeframe. From November 2011 to November 2013 (2 years 1 month) Melbourne, AustraliaSenior Product Manager - Residential @ • Delivery of growth in revenue, ARPA and EBITDA. • In FY12, delivered 15% revenue growth and 20% EBIT growth in very difficult market. • Development and execution of our product & multi-platform strategies, including product roadmaps, next generation products, pricing strategies and operational efficiencies through technology development and/or partner suppliers • Developed product based induction programme with training team resulting in a consistent capability across the sales force From February 2011 to November 2011 (10 months) Melbourne, AustraliaHead of Social Media @ • Develop & manage all emerging digital media initiatives to support the marketing of events and distance learning products across a range of Informa event divisions • Maximise social media opportunities during the research and speaker acquisition phase in the production of all events by educating and integrating social media requirements in product & marketing processes resulting in greater efficiency and awareness of value proposition. • Developed & implemented content strategy for a portfolio of 44 events across multiple social media platforms including blogs, microblogs, video, social networks and bookmarking sites.Develop new digital media products which, resulted in the development of companion webinars as part of the social media offer programme. • Initiated brand marketing strategy for event series From March 2010 to February 2011 (1 year) London, United KingdomSocial Media Consultant - Freelance @ Working with the marketing team to develop the social media strategy for the organisation. This included setting up their social profile on multiple platforms and developing a content strategy. From September 2009 to April 2010 (8 months) London, United KingdomHead of Marketing & Sites @ • Develop and manage complete portfolio of customer and consumer products in print, voice and digital • By assessing and exploiting opportunities in emerging technologies, delivered 20-30% ROA growth via multiproduct approach to market • Developed mobile java application and launched m.goldenpages.ie to deliver 5% incremental usage in 6 months. • Created new 5-member PPC team to offer Google and other search engine advertising management to the SME market. Delivered approx. €60K in first 3 months. • Management of €1M search engine advertising; €1M ATL/ BTL communications; €350K market research and sales collateral development • Initiated & managed relationships with vendors in Ireland, Belgium, Norway, Netherlands & USA. From June 2008 to April 2009 (11 months) Head of Online Sites & Product @ Budget Management incl. €1M Search engine advertising; €400K ATL/ BTL communications; €100K Market research and sales collateral. • Develop and manage complete portfolio of customer and consumer products in voice and digital which resulted in revenue growth of 152% year on year • Manage product team plus vendors of technical services for site & search, and ATL/ BTL advertising agencies • Completely re-engineered existing print sales process to incorporate companion online products incl. writing technical specifications and business processes for E2E fulfilment process. • Migrated platforms and commercialised the eircomphonebook.ie leading to 11% incremental revenues. • Member of Group team to secure funding to completely redesign the user experience. • Produced all sales collateral and product training material for sales teams. From January 2007 to June 2008 (1 year 6 months) BSc, Applied Physics & Chemistry @ Dublin Institute of TechnologyBSc, Applied Physics & Chemistry @ Trinity College, DublinDiploma in Applied Project Management, Time; Cost; Quality; Scope; Risk; HR; Communications; Procurement; Integration; Strategy @ University College Cork Jennifer Flynn is skilled in: Digital Marketing, SEM, Social Media, Product Management, Mobile, Business Process Design, Internet Product Development, Mobile Devices, Online Advertising, Marketing, Social Media Marketing, SEO, Market Research, Lead Generation, Team Management
Head of Product Management
December 2013 to Present
Head of Product - Residential
November 2011 to November 2013
Senior Product Manager - Residential
February 2011 to November 2011
Head of Social Media
March 2010 to February 2011
London, United Kingdom
Social Media Consultant - Freelance
September 2009 to April 2010
London, United Kingdom
Head of Marketing & Sites
June 2008 to April 2009
Head of Online Sites & Product
January 2007 to June 2008
Dublin Institute of Technology
BSc Applied Physics & Chemistry
Trinity College, Dublin
BSc Applied Physics & Chemistry
University College Cork
Diploma in Applied Project Management Time; Cost; Quality; Scope; Risk; HR; Communications; Procurement; Integration; Strategy
What company does Jennifer Flynn work for?
Jennifer Flynn works for Sportsbet
What is Jennifer Flynn's role at Sportsbet?
Jennifer Flynn is Head of Product Management
What industry does Jennifer Flynn work in?
Jennifer Flynn works in the Online Media industry.
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