Senior Manager, Digital Paid Media at American Express OPEN
Greater New York City Area
Senior Manager, Digital Paid Media Marketing
June 2014 to Present
Manager, Display Media and Digital Partnerships
July 2013 to June 2014
Greater New York City Area
MBA Marketing Intern, OPEN
June 2012 to August 2012
Marketing Manager, Crown Archetype
April 2011 to July 2011
Associate Marketing Manager, Broadway Books and Crown Archetype
October 2009 to April 2011
Marketing Assistant, Broadway Books
2007 to October 2009
Sales Assistant, Knopf, Bantam Dell, RH Ballantine
2006 to 2007
What company does Jennifer Director work for?
Jennifer Director works for American Express
What is Jennifer Director's role at American Express?
Jennifer Director is Senior Manager, Digital Paid Media Marketing
What industry does Jennifer Director work in?
Jennifer Director works in the Financial Services industry.
Senior Manager, Digital Paid Media Marketing @ From June 2014 to Present (1 year 7 months) Manager, Display Media and Digital Partnerships @ From July 2013 to June 2014 (1 year) Greater New York City AreaMBA Marketing Intern, OPEN @ • Conducted a competitive analysis of affiliate and digital partnership programs across retail, travel, and media industries in order to identify best practices • Developed and presented recommendations based on research results to grow and differentiate the OPEN Affiliate Program; recommendations approved for implementation • Engaged and managed an external vendor agency to execute sales and onboarding materials From June 2012 to August 2012 (3 months) Marketing Manager, Crown Archetype @ • Organized a cross-functional team to develop Books for Better Living as a company-wide website, which launched in Fall 2011 • Established and maintained relationships with authors, literary agents, and public relations teams • Developed and presented title marketing plans to the divisional directors, sales force, and author and agent teams at seasonal and weekly acquisition, marketing, and sales meetings • Analyzed market and industry data for health, fitness, and self-help books and developed recommendations for divisional directors to improve internal processes, extend existing product lines, and increase market share within those categories From April 2011 to July 2011 (4 months) Associate Marketing Manager, Broadway Books and Crown Archetype @ • Implemented all consumer and trade marketing efforts, including budget allocation, sales positioning, print and online advertising, social media strategy, and direct mail outreach, for more than 60 books, resulting in two New York Times bestsellers and three national bestsellers • Created and ran a Books for Better Living Facebook page and Twitter feed, engaging daily with fans and followers interested in health and wellness books • Developed cross-promotions with external partners such as Jurlique (a skin care product company) and Fodor’s (a travel company), producing several thousand views of book excerpts and author blogs From October 2009 to April 2011 (1 year 7 months) Marketing Assistant, Broadway Books @ • Advised and trained authors to develop their brands, particularly through the use of social media, blog outreach, and video posts • Conceptualized and initiated the division’s first imprint-agnostic and category-specific eNewsletter called Books for Better Living; grew readership to 4,000 subscribers • Created marketing collateral, including video, print and digital brochures and fliers, postcards, and bookmarks, for the sales force, publicity team, and authors From 2007 to October 2009 (2 years) Sales Assistant, Knopf, Bantam Dell, RH Ballantine @ • Analyzed weekly sales grids to track revenue and impact of specific promotions • Advised various divisions on how to market certain books to a younger demographic • Directed all copy, design, and distribution of the Get Lit eNewsletter and increased readership by 40% through social media and email outreach From 2006 to 2007 (1 year) MBA, Finance and Entrepreneurship @ New York University - Leonard N. Stern School of Business From 2011 to 2013 BA, Summa Cum Laude, English @ University of Pennsylvania From 2002 to 2006 Jennifer Director is skilled in: Digital Marketing, Marketing Strategy, Social Media, Data Analysis, Team Leadership, Content Strategy, Advertising, Online Advertising, Promotions, Writing, Managing Project Budgets, Editing, Digital Media, Competitive Analysis, Marketing, Research
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
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