Jennifer Beard's Email & Phone - Nordstrom

About Jennifer Beard

Director, Customer Lifecycle Management @ Nordstrom Develop Nordstrom's lifecycle management organization and strategy, design customer segment and personalization marketing strategies, manage implementation through digital and offline marketing channels and programmatic capabilities, direct testing, reporting, and measurement of lifecycle campaigns, lead Nordstrom Rewards loyalty and credit marketing strategy and channel execution. From September 2016 to June 2018 (1 year 10 months) SeattleDirector, Loyalty @ Nordstrom Led Nordstrom's Loyalty Marketing function and Nordstrom Rewards programs including loyalty program design and beta testing, program multi-tender expansion, member marketing campaigns, analytics and CRM, and implementation of loyalty programs throughout Nordstrom and Nordstrom Rack store and online retail channels, including large-scale technology capabilities. From January 2012 to September 2016 (4 years 9 months) SeattleDirector, Customer Insights @ REI A member of REI's core Marketing Leadership Team responsible for leading REI's customer insights strategy and function. Included the company's consumer market research, customer analytics, and database marketing planning and analytics teams. From November 2010 to January 2012 (1 year 3 months) Director, Advertising and Communications @ REI A member of REI's core Marketing Leadership Team responsible for the Brand Communications department. Led REI's customer marketing strategy development and divisional product marketing strategy. Led REI's consumer advertising programs including mass media, internet marketing and social media platforms, REI co-op membership marketing, gift card program, Visa co-brand program and bank relationship. Led REI's marketing project management team. Company-level leader with primary relationships with merchandising/private label, retail, and eCommerce leadership teams. From August 2006 to November 2010 (4 years 4 months) Marketing Manager @ REI Managed REI's integrated campaign planning and associated paid media advertising programs. Oversight of internet marketing function and management of the Online Marketing Manager and team. Managed REI's co-branded credit card and other product marketing campaigns. From July 2003 to August 2006 (3 years 2 months) Marketing @ drugstore.com Multiple responsibilities throughout site and consumer marketing functions. Managed subscription email programs, site marketing campaigns, supervised site producers, data analysis of marketing programs, and supported marketing directors. Managed call center teams and functions. From March 2000 to July 2003 (3 years 5 months) Head of Product and Engagement - Fire Tablets @ Amazon Lead product management teams responsible for global Fire Tablet CX software and engagement marketing. Head of Customer Engagement - Fire TV @ Amazon Led global customer engagement and retention marketing for Fire TV. From June 2018 to June 2020 (2 years 1 month)

Jennifer Beard’s Personal Email Address, Business Email, and Phone Number

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Jennifer Beard's Work Experience

Nordstrom

Director, Customer Lifecycle Management

September 2016 to June 2018

Seattle

Nordstrom

Director, Loyalty

January 2012 to September 2016

Seattle

REI

Director, Customer Insights

November 2010 to January 2012

Jennifer Beard's Education

Bastyr University

Naturopathic Medicine

The Evergreen State College

About Jennifer Beard's Current Company

Nordstrom

Develop Nordstrom's lifecycle management organization and strategy, design customer segment and personalization marketing strategies, manage implementation through digital and offline marketing channels and programmatic capabilities, direct testing, reporting, and measurement of lifecycle campaigns, lead Nordstrom Rewards loyalty and credit marketing strategy and channel execution.

Frequently Asked Questions about Jennifer Beard

What company does Jennifer Beard work for?

Jennifer Beard works for Nordstrom

What is Jennifer Beard's role at Nordstrom?

Jennifer Beard is Director, Customer Lifecycle Management

What is Jennifer Beard's personal email address?

Jennifer Beard's personal email address is j****[email protected]

What is Jennifer Beard's business email address?

Jennifer Beard's business email address is j****[email protected]

What is Jennifer Beard's Phone Number?

Jennifer Beard's phone +44 ** *333

What industry does Jennifer Beard work in?

Jennifer Beard works in the Marketing and Advertising industry.

Who are Jennifer Beard's colleagues?

Jennifer Beard's colleagues are Anu Lingala, Milap L., Faith Xiong, Khoa Nguyen, Kristine Hanover, Carlos Collazo, Joshua Malters, Stephanie Acevedo, Jessie Peterson, and Ethan Lieske

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