A multi-disciplined digital marketing specialist with six years experience both agency and client side. My specialities lie in team and client management, social media and content strategy, technical SEO analysis, web analytics and conversion optimisation. Industry certifications include Google Analytics qualification and CIM Professional Diploma in Marketing.

Account Director @ From December 2014 to Present (1 year 1 month) Senior SEO & Conversion Manager @ Senior SEO & CRO strategy role, sitting in the Resolution Media team within OMD Sydney. Responsible for the delivery of both acquisition and brand reach campaigns that integrate SEO and conversion optimisation into wider media plans for global brands in the QSR, finance and health categories. Manage internal stakeholders and external creative and development agencies in order to ensure campaign delivery. Raise profile of and champion SEO & CRO within OMD and sister creative agency. From December 2013 to November 2014 (1 year) Senior Campaign Manager @ Lead a successful account team in the development and delivery of market leading multilingual social media, SEO and content strategies. Establish and grow client relationships whilst building efficient client and team management frameworks. Strong input into pitch preparation, including leading ideation on social media pitches, in addition to attending pitches to present the recommended strategy. From September 2012 to September 2013 (1 year 1 month) London, United KingdomSEO and Social Media Manager @ SEO and Social Media (paid and organic) campaign strategy and implementation for a number of medium sized e-commerce, fashion and travel brands across the UK, USA, Europe and Japan. Strong direct response and customer acquisition focus. From July 2010 to September 2012 (2 years 3 months) London, United KingdomSales and Marketing Executive @ Managed ifyouski.com customer communities across social networks, whilst building relationships with key industry influencers both on and offline. Responsible for the creation of SEO friendly web content, in addition to video and written content to leverage through EDMs and across social platforms. Managed the sale of display advertising on ifyouski.com, implementing and trafficking all campaigns, optimising placements to ensure even delivery and maximum CTR. From July 2008 to July 2010 (2 years 1 month) London, United Kingdom

Professional Diploma in Marketing @ Chartered Institute of Marketing From 2012 to 2013 Web Authoring Evening Course, XHTML, HCI, CSS, intro to JavaScript, PHP, Flash. @ City University London From 2010 to 2010 2:1 BA Hons, Modern European Studies (French Language, Spanish Language and History) @ University of Nottingham From 2004 to 2008 Jennie Excell is skilled in: SEO, Online Marketing, Copywriting, HTML, Social Media, SEM, Google Analytics, Email Marketing, Web Analytics, Social Media Marketing, E-commerce, PPC, Content Marketing, Social Networking, Conversion Optimization