Fifteen years of experience on medical devices and pharmaceutical industries
Business unit director managing sales and marketing team with over than 80 people
National sales manager on medical devices and special products
Marketing manager on pharmaceutical (Rx and OTC) and medical devices companies
Generated US$31M annually as a Surgical Marketing manager
Clinical and commercial advise for clinic, healthcare professionals and hospitals in Brazil, Latin and Central America
Conducted profile studies of customers, sales and potential markets
Developed market analysis tools increasing volume and profit
Developed market business strategy for marketing and sales planning
Experienced in sales management, training and commission planning thereby establishing and achieving goals and strategies
Extensive experience in team management, consultant and customer services
Training development and technical assistance for surgical, diagnostics and laser equipment
Conducted training in and outside of Brazil
Significant travel to manage customer assistance and market development in Latin America and Caribbean
Personal skills: leadership, pro-activity, negotiation skills, analytical ability, dynamic personality with strong planning skills with a focus on execution
Business Unit Director @ Direct report to General Manager
Sales and Marketing responsibility on:
Venous infusion - IV bags
Infusion Systems - Pumps, LAD’s, Set’s, Gravity sets
Nutrition - Parenteral nutrition ready to use bags
Compounding - Parenteral nutrition consumables and devices for compounding centers
B2B - Partnership with 3rd part companies
Anesthesia – Inhalated anesthesia From July 2013 to Present (2 years 6 months) São Paulo Area, BrazilMarketing Manager @ • December 2011 – Present
•Direct report to Medication Delivery Unit Director
•Marketing manager for Medication Delivery Unit
•Responsible for 4 lines of products - Infusions Solutions, Infusion Systems, Nutrition and Anesthesia
•Manager at a team of four Product manager and two marketing analysts.
•Management and administration of marketing budget for promotion, material, events and all marketing activities. From January 2010 to June 2013 (3 years 6 months) São Paulo Area, BrazilMarketing and Sales Manager at Hemophilia Unit @ Direct report to Bioscience Business Unit Director
Sales and marketing manager for Hemophilia Unit
Exceeded sales goal of US$ 93 M in 2010, 105% of plan
Sales force management including recruiting and hiring, training, promotional cycle implementation and marketing strategies
Management and administration of sales budget of R$ 1,8 M for marketing and sales activities
Development and creation of private market and accounts for new business
Increased sales force by 100% based on superior results in 2010 From January 2010 to December 2011 (2 years) Marketing Manager – Surgical Unit (Jun 2005 – Apr 2007 / Jan 2009 – Jan 2010) @ Direct report to Surgical Business Unit Manager
Managed IOL (intra ocular lens) line, with revenue of US$ 31M
Managed a multifocal IOL budget of R$2,1 M
Responsible for sales growth from 2.401 units in 2005 to 6.262 in 2006 thereby increasing revenue from USD 1.9 M to USD 5.1 M
Developed profit plans with sales and investments projection and planning.
Developed business strategies and marketing plans
Created, adapted, nationalized and developed marketing campaigns to launch and sustain products
Developed promotional materials for promotional sales cycles
Forecasted sales and expenses
Defined, planned and executed event activities such as symposiums and congresses for medical and healthcare professionals From April 1998 to January 2010 (11 years 10 months) Marketing Manager – Pharmaceutical Unit (Apr 2007 - Dec 2008) @ Direct report to Pharmaceutical Business Unit Manager
Managed antibiotic and anti-inflammatory product line including both generic and diagnostics totalizing 25 pharmaceutical products between brand and generics with a revenue of US$ 40M
Managed a budget of R$2 M across all lines
Increased sales by 32% in pre and postop kits after development of a new support sales tool
Launched Vigadexa and exceeding sales objectives by 38% during the first three months post-launch
Exceeded Nevanac market share goals during the first semester post-launch
Implemented and created sales tools (kit, MPI and CP) for both surgical and pharmaceutical products
Developed a control system for analysis of direct sales
Created, adapted, nationalized and developed marketing campaigns to support and launch products
Created, adapted and developed promotional material for external sales force
Planned, executed and controlled sales and expenses forecasts
Developed business strategies and marketing plans
Developed the global campaign for Vigadexa in Brazil in partnership with global marketing based in the USA
Organized symposiums, seminars and specialists user meetings
Developed an annual budget and profit plan From April 1998 to January 2010 (11 years 10 months)
Post graduated, Studies in Degree Methodology @ Fundacao Getulio Vargas From 2010 to 2011 MBA, MBA in Executive Business Management @ Fundacao Getulio Vargas From 2007 to 2009 Post graduation Studies, Product Manager for Pharmaceutical Industry @ Business School at Sao Paulo From 2005 to 2006 Bachelor, Administration @ Unisinos From 1998 to 2003 Electronic, Electronic Engineer Degree @ PUC-RS From 1989 to 1994 Jefferson Cardoso is skilled in: Sales Management, Pharmaceutical Industry, Marketing Strategy, Forecasting, Medical Devices, Team Management, New Business Development, Management, Business Planning, Product Launch, Marketing Management, Market Research, Market Planning, Leadership, Market Analysis
Websites:
http://www.flickr.com/photos/jeffersoncardoso