Jason Burke is VP, Product for clypd, a Boston-based startup building an advertising technology platform exclusively for the TV industry and designed to empower media companies with actionable sales tools.
Prior to clypd, Burke spent six years building ad technology products for online video at ScanScout and Tremor Video where he had responsibility for product management, technical strategy and operations efforts.
Jason is a leader with the unique experience of working with executive customer teams and internal product development/engineering groups to drive business while also solving software and implementation challenges with internal and external technical teams. He is also a frequent contributor to industry publications and participant on advertising technology and media conference presentations and panels.
Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.
VP Product @ clypd has built an ad tech platform to enhance ad sales for TV media companies.
Responsible for platform strategy, execution and delivery through leadership of the product & operations teams and coordination with clypd technical and business development teams.
Ad Technology; Product Management; Product Strategy; Addressable Television; Programatic Television; Television audience targeting; Contract Negotiation From December 2013 to Present (1 year 10 months) davis square (somerville, ma)Head of Product @ clypd's television ad technology platform brings addressability and programmatic buying to marketers and their agencies while providing monetization solutions to MVPDs, cable networks and broadcasters
Ad Technology; Product Management; Product Strategy; Addressable Television; Programatic Television; Television audience targeting From April 2013 to December 2013 (9 months) Cambridge, MAVP, Operations @ Ad Technology; Digital Advertising; Product Evangelism; Technical Sales; Platform Operations; Technical Operations; Platform Sales; Product Strategy; Strategic Partnerships; Technical Solutions From June 2011 to April 2013 (1 year 11 months) Boston, MA & New York, NYVP, Product @ Product Management, Product Strategy; Pre/Post Sales; Biz Development; Strategic Partnerships; Online Advertising; Software Engineering From December 2010 to June 2011 (7 months) Boston, MA & New York, NYVP, Product @ Product Strategy; Product Management; Pre/Post Sales; Biz Development; Strategic Partnerships; Technical Client Services; Online Advertising; Software Engineering
(Acquired by Tremor Media, November 2010) From January 2009 to December 2010 (2 years) Boston, MADirector, Sales Engineering @ Pre/Post Sales; Biz Development; Strategic Partnerships; Technical Client Services; Online Advertising; Software Engineering
(Acquired by Tremor Media, November 2010) From June 2007 to January 2009 (1 year 8 months) Boston, MAPrincipal Engineer @ Software Engineering, UI Framework From December 2006 to June 2007 (7 months) Cambridge, MASenior Engineer/Sales Engineer @ Software Engineering; Technical Account Management; Professional Services; Sales Engineering
(Acquired by Martin Dawes Systems, July 2005) From September 2002 to December 2006 (4 years 4 months) Boston, MASoftware Architect @ Consumer e-Commerce;
B2B e-commerce;
Enerprise supply-chain management software From June 1999 to December 2001 (2 years 7 months) Richmond, VA; Cambridge, MA; Mountain View, CA
Bachelor of Science, Engineering Psychology @ Tufts University From 1995 to 1999 Jason Burke is skilled in: Online Advertising, Product Strategy, Product Management, Online Marketing, Strategic Partnerships, Operations, Ad Technology, Hive, Software Development, Product Development, Perl, Digital Advertising, Advertising Operations, Platform Sales, Java, Start-ups, Video, Digital Media, E-commerce, Ad Exchanges, Addressable Advertising, Technical Solutions, New Media, Marketing, Digital Strategy, Mobile Advertising, Mobile Marketing, Ad Networks, Rich Media, Business Development
Websites:
http://www.clypd.com